Changing the Perception of Sales

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Changing the Perception of Sales

This Is Prime

55 episodes

1 day ago

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, th...

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Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, th...

Show more...

Episodes (20/55)

Changing the Perception of Sales

How to Master Communication as a Salesperson - Robin Burr

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, th...

1 day ago

16 minutes

Changing the Perception of Sales

How to Prevent Objections During Sales Calls | Robin Burr

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, th...

1 week ago

11 minutes

Changing the Perception of Sales

How to Navigate the IOS Call Screening Update as a Salesperson | Changing the Perception of Sales

In this episode of Changing the Perception of Sales, Kyle dives into one of Apple’s most talked-about new update: the new iOS call screening feature. He breaks down what it actually means for salespeople: -The features and how they work in practice -The pros and cons for outbound sales -And most importantly, the opportunities for reps who adapt early If your role involves picking up the phone, this update could change the way you prospect. Tune in to hear how to make it work for you, not a...

3 weeks ago

12 minutes

Changing the Perception of Sales

How to Use Sales Skills to Succeed Beyond Sales - Jonathon Ilett

In this episode of Changing the Perception of Sales, we’re joined by Jonathon Ilett, founder of Revenue Syndicate and former VP of Global Sales at Cognism. In our conversation, Jonathon shares how he built his career at the top of sales and how those same skills have shaped his journey into entrepreneurship and investing. We talk about why sales shouldn’t be seen as a short-term stop, but a career where longevity creates real value – both for the reps themselves and for the businesses they he...

1 month ago

39 minutes

Changing the Perception of Sales

How to Overcome Objections Later in the Call - Robin Burr

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, these...

1 month ago

13 minutes

Changing the Perception of Sales

How to Handle Early Stage Objections - Robin Burr

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, these...

1 month ago

18 minutes

Changing the Perception of Sales

Tony Morris on How to Make Your Mindset Your Superpower | Quick Tips

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, we take a look back at our conversation with motivational speaker and sales trainer, Tony Morris. Tony shared the importance of finding a 'why' in sales to keep you going, as well as how focusing on yo...

2 months ago

4 minutes

Changing the Perception of Sales

Anna Bella on How to Stand out and Grow in Sales | Quick Tips

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, we look back on our conversation with Anna Bella, the now Senior Manager of Sales Development at Snyk. Early on in her career, Anna was put on a Performance Improvement Plan (PIP), which gave her the push to st...

3 months ago

4 minutes

Changing the Perception of Sales

How to Create a Sales Brand Buyers Can’t Ignore - Adam Graham

In this episode of Changing the Perception of Sales, we’re joined by Adam Graham, founder of Gray Matters and an expert in agency growth, to unpack what it really takes to build a high-performing sales function and create a brand that stands out in today’s competitive landscape. Adam shares his step-by-step advice on building your sales team from the ground up, including where to start and how to make your first sales hires the right way. He dives deep into the secrets of positioning your bu...

3 months ago

47 minutes

Changing the Perception of Sales

Keir Shave on Mirroring and Personalising Sales Calls | Quick Tips

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast!These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, Keir Shave, who you might also recognise from Season 19 of The Apprentice, shares how customising your sales script and mirroring your prospect can make every call feel more natural, personal, and effective. F...

4 months ago

6 minutes

Changing the Perception of Sales

5 Steps to Succeed in Sales - Jess Lorimer

In this episode of Changing the Perception of Sales, we’re joined by the incredible Jessica Lorimer - the founder of Selling to Corporate, but you might know her from her appearances on Good Morning Britain. Jess brings a refreshing honesty to the world of sales and shares real, actionable insights that anyone in a sales role (from SDR to senior leadership) can use to improve their approach. Before launching her own business, Jess built a successful career in high-level corporate sales. But a...

4 months ago

48 minutes

Changing the Perception of Sales

Alex Harris on How to Land Your Dream Role | Quick Tips

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. With grad season just around the corner, we've turned the clock back to our very first season when we sat down with Alex Harris. He shares how he landed his dream role, becoming the very first SDR in a cyber security tech firm...

5 months ago

6 minutes

Changing the Perception of Sales

How to Establish Real Authority in Business and Sales - Stephen Solademi

In this episode of Changing the Perception of Sales, we are joined by Stephen Solademi, the founder of SOS Creativity. Growing up in Nigeria, Stephen found a very early start in sales helping his mum at the age of 9. Stephen’s sales journey began early. At just 9 years old, he was helping his mum with her pharmacy business in his home country of Nigeria. Whether it was interacting with customers, watching how she built relationships through trust, or figuring out how to be the solution ...

5 months ago

48 minutes

Changing the Perception of Sales

Jack Frimston & Zac Thompson on Mastering Your Cold Calls | Quick Tips

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, the minds behind We Have a Meeting - Jack Frimston & Zac Thompson - share why they think cold calling isn't a dying art. They also give some actionable tips on how you can transform the way you tackle the...

6 months ago

8 minutes

Changing the Perception of Sales

Andy Bounds on How to make your meetings MEAN something | Quick Tips

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, award-winning sales trainer Andy Bounds shares his strategy for tackling meetings. He gives tips for questioning a prospect, featuring his 'afters early' technique. Andy also gives his thoughts on what makes ...

6 months ago

11 minutes

Changing the Perception of Sales

What They Didn’t Show on The Apprentice - Mia Collins

In this episode of Changing the Perception of Sales, we’re joined by the powerhouse of The Apprentice season 19, Mia Collins. You might recognise her from your TV screen, but behind the confident, entrepreneurial go-getter is a story of resilience, personal growth, and relentless ambition. Mia always had an interest in business but grew up lacking confidence and, as she puts it, basically mute. But, when she landed a role in sales, everything changed. Her unique and personable approach saw he...

7 months ago

50 minutes

Changing the Perception of Sales

How I Lost Everything Then Built an Empire - Whitney Williams

Sales is more than just closing deals, the skills and opportunities you gain can take you anywhere. Our guest on Changing the Perception of Sales this week, Whitney Williams, is living proof of that. Whitney’s career in sales began through a placement at a construction publication over a decade ago. This was where she developed her sales skills and sparked her passion for communication. That passion led her to build a thriving PR firm, working with clients across the world. But he...

7 months ago

38 minutes

Changing the Perception of Sales

Sales Leadership & Life-Changing Lessons - Brett James

Sales is more than just closing deals. It’s about resilience, adaptability, and personal growth. In this episode of Changing the Perception of Sales, we sit down with Brett James, VP of Sales at Leadoo and Sales Manago, to explore his incredible journey through the sales industry. Brett started his career the old-school way: getting in a car and driving across the country to sell face-to-face. It was a true baptism of fire, learning firsthand how to build relationships, handle rejection, and...

8 months ago

56 minutes

Changing the Perception of Sales

Is AI Coming for Your Sales Job? - Jeremy Smith

Artificial Intelligence. In recent years, it has grown rapidly from a fun, futuristic possibility to an essential part of everyday life. AI has transformed how we generate ideas, create art, and collaborate with others. But does it have the potential to change the way we sell? In this episode of Changing the Perception of Sales, we sat down with Jeremy Smith, the founder of Neural Voice, to dive into this game-changing question. Neural Voice is at the forefront of AI-driven sales technology,...

8 months ago

1 hour 2 minutes

Changing the Perception of Sales

You're Not Scared of Cold-Calling, You're Scared of Rejection - Jack Frimston & Zac Thompson

What’s George Michael without Andrew Ridgeley? What’s Ant without Dec? What’s Jack without Zac? This week, we had the pleasure of sitting down with both halves of the duo behind We Have a Meeting and A Sales Consultancy, Jack Frimston and Zac Thompson. In this episode, we share their stories and how We Have a Meeting came to be. From singing on a cruise ship to a slightly toxic sales environment, to the harsh realities of life hitting hard, Jack and Zac share it all. Growing a successful b...

9 months ago

1 hour 9 minutes