The other day, as a guest on a podcast, I received an unexpected question: is social media dead as a customer acquisition channel for business?
It got me thinking about how important this question is today with everything moving online since Covid.
Since Covid, life and the way we conduct business is forever changed. Online is our way of moving forward. If your company is not online, it doesn't exist.
So, let’s talk about Digital marketing as a whole. We can divide digital marketing into two large segments:
- Paid media, i.e. advertisement budget you spend on Google, Facebook and any other type of paid marketing services, and
- Social media, i.e. Facebook Page, Instagram, TikTok and other platforms.
Anyone interested in your company will first go to your website, and then they will check your company's social media channels. The content and followers you have will likely influence the decision of a prospective client and whether they will purchase your product or service.
Every piece of content you upload onto social media, and every follower you have - look at them as assets you are placing in your company’s bank account.
When you invest in your assets with care and attention, you are more likely to succeed. Topping social media assets consistently makes a strong, healthy account, which in turn builds a strong and healthy business.
If you have any questions on how Nanos can help you plan your marketing success or any comments, write me an email at ask.sasha@nanos.ai
Large companies experience the same hurdles as their smaller counterparts when trying to gain recognition for a new product offering or technology. Your large company has to unlock the same magic as any other company through educational and entertainment value content targeted for a generic audience in order to receive engagement with what you do, offer, or what you stand for.
You need to catch the attention of already saturated eyeballs with what I call edutainment - authentic and amusing content you produce and deliver in a visually appealing way.
How, you ask? Through personal branding.
I can’t say this enough; people like people. Select a person who represents your company’s values, principles, and goals. They should be direct, speak in a simple friendly tone, and communicate about your company while making people think, laugh, or become passionate about your offering.
If you have any questions on how Nanos can help you plan your marketing success or any comments, write me an email at ask.sasha@nanos.ai
Tips are usually divided between waiters so everyone gets a fair share. A big portion of it also goes to the cooks, kitchen helpers, busboys, runners and so on. So if you’re irritated with one person's service and you refuse to tip because of it, remember, that it will impact the mood of the whole team by the end of the day. This is why I rarely complain at restaurants and always try to leave generous tips.
Personally, I’ve made mistakes in my life, it’s one of the main parts of being a grown-up: to own up, recognize and acknowledge that you were wrong, and also to be able to speak openly about it. When it comes to making mistakes at work, in my opinion, there are ONLY 3 types of mistakes your employees can make. Find out what they are, and what your response, as the employer, should be.
Settle down with Your Co-founder the Same Way You Would with Your Husband or Wife Do you know how much time you will spend with your co-founder? First, think of how much time you spend with your life partner. And now compare that with the time you spend with your colleagues at work.
Now imagine, how painful, awkward, and unpredictable splitting up with your spouse can be. The same will apply for your co-founder, that’s exactly why it’s important to choose them wisely. In this podcast, I describe some key tips and insights on how to look for, choose, and forecast an upcoming co-founder relationship.
Your success as a CEO, is not defined by how you look, talk or dress, but rather, by your way of thinking. Your train of thought and the power of your imagination applied to your daily activities will impact your success or failure down the road.
In this podcast, I outline five thought processes you need to consider in order to become a successful CEO.
Have you ever wondered what the day in the life of a CEO looks like? My name is Sasha and I'm the CEO of Nanos AI - a machine learning company based in Switzerland. Here is what I get up to on a daily basis.
There is one ingenious and simple strategy on how to make yourself absolutely robust and resistant to work-related stress. It’s a solid top-down approach and works no matter how high or how low you are. I call it the three-legged strategy and it’s best to use together with several bottom-up crafty tactics that have worked for me in the past and are still working to this day.
Recently, I was looking to hire a Content Manager and Copywriter at Nanos. We received over 100 applications on the first day alone. So we decided to expand the job requirements, but opposite to what we expected, we received even more applications. As we’ve moved into the new era of dominant virtual communication, marketing skills are not the only assets required, candidates must acquire soft and hard skills too. In this podcast, I explain the key skills needed for marketers when looking for a job remotely, and also how marketing skills will actually become obsolete in the future:
Many companies claim to be in tech, however, if your company is building apps, or provides software engineers nearshore, it does not qualify for you to be called a technology company. In this podcast, I give examples of what a technology company consists of, and how it differentiates from a software development company.
Ever wondered what it’s like to be a female CEO? People ask me this question often, and it’s not always a straightforward answer. After all, I don’t have much to compare to, I’ve never been a male CEO! In this podcast, I explain my experiences of becoming a CEO and the statistics and data behind the female and male ratio in the working environment. Find out some of the challenges women face when they want to create their own system, which includes taking an enormous amount of responsibility!
Do you want to start your very own business online? But are unsure on where and how to start? In this podcast, I advise an unemployed psychologist, Miriam, on how to start an online business promoting her psychology-related services. She is not quite sure what the first steps are, and she is also shy when it comes to posting anything online about herself. I suggest some simple steps about online advertising for clients and for any businesses who have a dream of becoming independent and self-employed.
Hi everyone, and welcome to my podcast.
My name is Sasha Schriber, and I’m the CEO of Nanos.ai, a machine learning company that simplifies digital marketing & advertising for businesses of all sizes on a global scale. On my podcasts, I talk about a variety of different topics: how to scale-up your sales, key marketing strategies, but also how to handle work-related stress and other general tips for business owners.
If you have any questions or if you would like to reach out to me directly, you can email me at ask.sasha@nanos.ai
