In this episode of the CEO Haus Podcast – Ellie sits down with business coach Alexa Wilkinson for a no-filter chat on what really goes on behind the scenes of running a six-figure business. From chasing payments to setting boundaries, they break down the truths most people won’t talk about online. Alexa shares hard-earned lessons on why scaling doesn’t always mean success, the importance of air-tight contracts, and how to protect your energy (and income) when clients ghost. Key Takeaway...

In this episode of the CEO Haus Podcast – Ellie’s sitting down with social media strategist Alice Walter from Wonderland Socials, to talk about the most slept-on client attraction tool: Facebook groups. If you’ve been putting all your energy into Instagram and your DMs are empty - this episode is the permission slip (and strategy) you didn’t know you needed. Alice breaks down why community-driven spaces convert better, how to actually use groups without being spammy, and what most service pro...

In this episode of the CEO Haus Podcast - Ellie’s diving into the real reason your content isn’t converting - even when it looks like you’re doing everything “right.” From lightbulb moments to buyer psychology, she breaks down the 5 stages of the buyer’s journey and how to speak to each one inside your content. It’s all about building trust, guiding your audience, and shifting from “just getting engagement” to creating content that actually sells. If you’ve been stuck in content limbo - this ...

In this episode of the CEO Haus Podcast - Ellie sits down with the powerhouse Kayleigh Greenacre to dive deep into what it really takes to stand out in a saturated space. From teaching in schools to teaching future leaders, Kayleigh shares her raw and real journey into business - and what makes her the go-to when it comes to iconic leadership. It’s all about mindset, conviction, showing up boldly, and why your personal brand voice is everything. Key Takeaways: Don’t just post for the sa...

In this episode of the CEO Haus Podcast - Ellie is giving you the full behind the scenes of her most recent launch - The Instagram Funnel Sprint, and breaking down the exact strategies she used to have a successful launch. Ellie breaks down what a strategic, layered launch actually looks like and how it can lead not only to sales… but to even bigger upsells and conversions without the stress, panic or burn out. Key Takeaways: Start with awareness, not sales The launch starts with proble...

In this episode of the CEO Haus Podcast - Ellie sits down with Lynsey Grace, a mindset coach who helps ambitious women break through their business blocks. They deep dive into entrepreneurship and how our subconscious minds, money stories and corporate conditioning hold us back from reaching our business goals. Lynsey shares her insights on why working for yourself is like personal development on steroids, and how understanding your relationship with money can be a game-changer for your busin...

In this episode of the CEO Haus Podcast - Ellie talks about why your freebie isn’t converting, how to fix it, and what you need to do to turn email subscribers into paying clients. So many business owners create amazing freebies that bring in tonnes of leads and then do nothing with them. Ellie dives into creating funnels that convert, so you can start collecting money, not just emails. Key Takeaways Strategic Instagram content and CTA’s drive serious leads. Your content and CTAs should...

In this episode of the CEO Haus Podcast - Ellie is diving into something that will completely change the way you think about making money on Instagram—your Instagram Funnel. Most business owners think they need more content, more engagement, or more leads to make sales… but that’s actually not the problem. If you’re getting leads but they’re not turning into paying clients, your Instagram isn’t set up like a sales funnel. Key Takeaways There’s no point collecting leads if you’re not convertin...

In this episode of the CEO Haus Podcast, Ellie is breaking down the four buyer types for you. If you’re not seeing the conversions you want, despite having a good sales strategy, the problem might not be how often you’re selling—but how you’re selling. By the end of this episode, you’ll have a clear understanding of them, how they make purchasing decisions, and how to adjust your sales strategy to reach all of them—so you can convert more leads, increase your revenue, and make selling feel a ...

In this episode of the CEO Haus Podcast - Ellie is talking all about being proactive and reactive in your content. If you’ve ever found yourself reacting to other people’s posts, searching for content ideas, or creating on the spot because something triggered you, this episode is for you. Ellie explains the difference between proactive and reactive content, what the signs are that you’re stuck in reactive content creative and the clear steps to get out of reactive and into proactive content. ...

In this episode of the CEO Haus Podcast - Ellie is talking all about CEO days and how to structure these and your calendar in general for maximum productivity. If you’ve ever felt like you’re constantly stuck in the day-to-day grind of your business - you’re not alone. But, if you don’t prioritise time for CEO-level thinking and strategy, you'll always feel like you’re working in your business instead of on it. So, this episode is all about how Ellie structures her CEO days and the types of t...

In this episode of the CEO Haus Podcast - Ellie is diving into one of her favourite topics: how to sell without selling on Instagram Stories and why your messaging might not be converting right now. Ellie talks about how making sales from your Instagram Stories isn’t about hard selling or following the same old boring advice. It’s about aligning your messaging with what your audience needs to hear and creating Stories that connect, resonate, and convert. Throughout this episode, she shares ti...

In this episode of the CEO Haus Podcast, Ellie’s diving into what she’s doing differently to scale her business in 2025 vs 2024. Ellie talks about how 2024 was a year of growth but also a year of learning hard truths about what works, what doesn’t, and what truly aligns with her long-term vision. Now, as she plans for 2025, she’s taking those lessons and shifting her strategy to focus on sustainability, simplicity, and scalability. After listening to this episode, you’ll have insight into the...

In this episode of the CEO HAUS podcast, Ellie is joined by her first guest - Remi Gutteridge. Remi is a Brand & Marketing Strategist who helps to turn iconic humans into sold-out disruptive money-making brands. They discuss Remi’s journey in building her business, from starting out as a social media manager to now ending up as a personal brand specialist. Remi talks about the challenges she’s been through along the way, including hiring a full-time employee that didn’t work out and tryin...

In this episode of the CEO HAUS podcast, Ellie is reflecting on her year (both the wins and lessons) and showing you how to do the same. She then talks you through how to reset your mindset once you’ve done this review of your year - so that you’re letting go of what no longer serves you, framing your challenges as lessons and creating a vision for who you want to become. Ellie then talks you through clearing off old tasks so you’re starting the year with a clean slate. Finally, she shares yo...

In this episode of the CEO HAUS podcast, Ellie is talking all about how to create content that attracts an audience of buyers, not just followers. She walks you through the audience stages and what content to create to speak to them at each stage, as well as how to choose the right free resource to attract VIP-level clients. By the end of the episode, you’ll walk away with a 5 step plan for creating content that converts, rather than just engages. Key TakeawaysHaving a big audience doesn...

In this episode of the CEO HAUS podcast, Ellie is debunking the myth that ‘scheduling posts on Instagram always ruins your reach’. In the episode, she shows you how to find out for yourself if this is true for your account using A/B testing. Ellie dives into exactly which metrics to track and a step by step guide as to how to test for yourself and analyse the data properly. Scheduling can be hugely beneficial for being able to save yourself time with your social media and in reality, you’ll n...

In this episode of the CEO HAUS podcast, Ellie dives into how to transform your Instagram into a powerful sales funnel. She explains how to use the attract, nurture, and convert phases to guide followers from awareness to action, ultimately turning them into paying clients. Ellie breaks down each phase, from attracting new followers through engaging, trend-inspired content to nurturing trust and positioning yourself as an expert, and finally, converting followers into clients with direct call...

In this episode, Ellie shares her exact strategy for preparing her business to take two full weeks off during the Christmas holidays. She talks about her own experience of working through the holidays in the early years of her business, and explains why she’s made it a priority to unplug and enjoy the festive season without compromising her business. From pre-scheduling content and mapping out Q1 sales plans to creating seamless client support systems, Ellie gives a step-by-step guide to help...

In this episode, Ellie talks about why your content isn’t converting and how to fix it. So many business owners struggle with creating Instagram content that attracts, nurtures, and converts their audience effectively. Ellie talks about mistakes like not attracting fresh eyes, not building trust with your current audience and overlooking how important CTA (call-to-actions) are. Ellie talks through the ANC Framework (Attract, Nurture, Convert) as the key to attracting new followers, nurturing ...