ACA Manager of Youth Programs and Marketing Bailey Watson sits down with host Kayla Greer and shares key national beef marketing insights she learned at the Partnerships in Action (PIA) Conference hosted at the National Cattlemen’s Beef Association in Denver. The two dive into the top priorities shaping consumer decisions—taste, budget, value, safety, and nutrition—and discuss how these insights will guide statewide beef promotions heading into the new year.

In this episode, host Kayla Greer sits down with Alabama Cattlemen’s Association Executive Vice President Erin Beasley to break down President Trump’s recent remarks about importing beef from Argentina. They talk through the immediate reaction of the markets, why producers are raising red flags about safety and precedent, discuss ACA’s position on mandatory country-of-origin labeling, and how you can take action by contacting your members of Congress.

In this episode of Cattle Connect, host Erin Beasley sits down with Mary Bea Halimeh of the National Cattlemen’s Beef Association (NCBA) to discuss how state organizations—like the Alabama Cattlemen’s Association—play a vital role in shaping national beef policy and advocacy efforts. Together, they explore the unique partnership between the ACA and NCBA, how grassroots voices influence national decisions, and why Alabama’s cattle producers have a powerful seat at the table in Washington, D.C. Whether you’re a rancher, policymaker, or simply passionate about the beef industry, this episode gives you a behind-the-scenes look at how the beef community stays connected from pasture to policy.

In this junior cattlemen's focused episode, host Bailey Watson interviews Lyndee Meadows Jordan, the newly elected 2025–2026 president of the Alabama Junior Cattlemen's Association (AJCA). Lyndee shares her lifelong roots in the cattle industry, from showing cattle and swine at a young age to holding county and state AJCA leadership roles. Listen as Bailey and Lyndee discuss her presidency goals to grow junior membership, expanding outreach through social media and on-site events, and the importance of networking and leadership development for youth. This episode also highlights AJCA activities like Round-Up, field days, and October Beef Month outreach in Alabama.

When it comes to Alabama cattle producers, one thing is for certain- their hearts are even bigger than their pastures. The Alabama Cattlemen's Foundation serves as the non-profit charitable arm of the Alabama Cattlemen's Association to extend the kindness of local producers and supporters to those in need across the nation. Join Erin and Josie as they discuss the Foundation's many purposes, growth in the scholarship program, recent MOOseum and disaster relief work and the story behind ACA leadership's decision to add a dedicated staffer to this organization in 2025. 

Host Erin Beasley sits down with Craig Taylor from the Livestock Marketing Association to review the Common Ground Coalition — an initiative that grew from Producer Profitability listening sessions. They outline five shared priorities: ag-friendly tax policy, improved risk management tools (like LRP), better access to labor, flexibility for livestock haulers, and support for young and emerging producers. The episode explains how Alabama producers contributed to the priorities and a call to action asking listeners to sign the Common Ground Coalition letter of support to help advance industry-wide solutions available at: www.commongroundcoalition.net

The Alabama Soil & Water Conservation Committee’s Conservation Incentive Program (CIP) can help beef cattle producers access cost-share funding for the implementation of necessary practices like watering systems, forage planting, nutrient management, fencing, working systems, and feed troughs. Will Gotcher, Supervisor of the Colbert County Soil & Water Conservation District, join host Kayla Greer in studio to share how this program supports producers across Alabama through funding and technical assistance. Will brings firsthand insight into the benefits of these efforts, from improving pasture health and water quality to reducing erosion and supporting long-term farm viability. Learn more at alabamasoilandwater.gov, or visit your local Soil & Water Conservation District office. Funding decisions for 2026 begin October 1.

This episode wraps up the Marketing Your Farm series as host Kayla Greer chats with a familiar voice— Josie Jones, as she sits in the studio guest seat representing her family’s operation, Jones Farm of Autauga County. Josie shares how the family business has managed growth with changing consumer trends, and she shares their recipe for forging strong local partnerships, which keeps consumer dollars within their community. Learn more about vetting partners by shared values and quality, balancing human-centered relationships with business needs, and practical tips for connecting consumers to local beef.

This episode is all about bovine AI— artificial insemination, that is! Join host Erin Beasley as she chats with Extension Veterinarian Dr. Soren Rodning about Auburn’s upcoming bovine AI schools at the E.V. Smith Research & Extension Center. Dr. Rodning explains AI advantages and challenges, who should consider AI, program expectations, and how to sign up for the educational opportunities where producers will spend two days learning about bovine anatomy and physiology, semen handling, estrus synchronization, managing nutrition, and facilities needed properly conduct an AI protocol.

Grassroots advocates are the lifeblood of the ACA, and our Connect to the Cattlemen series is here to highlight their efforts! From a countywide rodeo, to the culinary classroom, cattlemen in Shelby County have gotten creative on how to highlight cattle production and promote beef in the Birmingham Metro area! In this episode, host Michael Smith sits down with Shelby County Cattleman Rickey Colquitt to discuss how a steak tasting in the classroom has turned into an educational experience that reaches hundreds of future consumers. Discover how this hands-on approach is building a deeper understanding of the beef industry— and creating lifelong beef fans in the process!

Beef promotion is a year-round priority for ACA staff, but between industry programs and grilling season, the summer months are particularly impactful!  While leadership development events like the Young Cattlemen's Leadership Program Class XII sessions and the 19th Annual Alabama Junior Cattlemen's Association Round-Up focused on the future of agriculture, digital marketing strategies and in-person outreach at consumer and influencer events like the Auburn Football Family Dinner, Trash Pandas Ag Night, Birmingham Barons games and the historic MLB game at Bristol Speedway ensured a strong customer base for years to come. Listen in as co-hosts Josie Jones and Michael Smith recap the past several months of Alabama Beef Checkoff Program promotions from the state staff perspective. 

Bailey Watson has joined the herd at the Alabama Cattlemen’s Association as the new Manager of Youth Programs and Marketing. Bailey joined host Kayla Greer in studio to share her background growing up on cow‑calf operation in Virginia, her degrees in animal sciences (Virginia Tech) and agricultural communications (University of Tennessee), and her experience working with youth livestock programs. Bailey describes her Alabama Beef Checkoff staff role leading the Alabama Junior Cattlemen’s Association and managing the Beef. It’s What’s For Dinner. campaign across Alabama. Tune in to meet Bailey!

Discover the core challenges and promising opportunities facing the state’s agricultural industry, including insights on land loss, labor shortages, and the potential for growth through food processing and workforce training. Featuring expert perspectives and research conducted by Dr. Mykel Taylor and Dr. Kelli Russell from Auburn University’s Department of Ag Economics & Rural Sociology, this episode reveals the interconnectedness of prosperous agriculture and rural communities. Learn how Alabama’s agricultural sector is gearing up for future growth while tackling the crucial issues that shape its landscape. Explore the research findings at www.aces.edu.

As temperatures soar to record heat, planning for the colder months may seem premature, but this episode of Cattle Connect uncovers why now is the perfect time to strategize for winter success as Host Kayla Greer sits in with Regional Extension Agent Josh Elmore. Josh shares his expertise on choosing the right forages, managing grazing to maximize regrowth, and the importance of soil testing for optimal pasture performance. He also discusses the unique aspects of Alabama’s diverse climate and soil that benefit cattle producers, offering practical advice for both seasoned and new farmers.Tune in to equip yourself with the tools and knowledge to enhance your winter forage strategy.

Host Kayla Greer dives into a critical topic for today’s tech-savvy farmers: cybersecurity in agriculture. Joining her is Amanda Senn, Director of the Alabama Securities Commission, who shares expert insight on how digital threats are shaping the future of farming. From mobile devices in the field to desktops in the office, your farm’s data is a valuable asset—and a potential target. Amanda unpacks the risks and delivers practical, actionable strategies to help you protect your personal information, farm records, and connected systems. Whether you’re managing smart equipment or storing sensitive data, this episode will help you stay a step ahead of cyber threats. Tune in and learn how to safeguard your farm’s future in a connected, fast-moving digital world.

Alabama cattle producers are known for showing up and showing out when it comes to education about the beef industry! Host Josie Jones is joined in studio by Geneva County producer Nikki Dyess to discuss Geneva County's impressive October Beef Month win - The Heart of Beef Month award - and the youth education initiatives through local schools to enhance food literacy and appreciation for beef production among students that got them there. From exciting events like the Career Tech Chili Cook-Off to the unique Beef Banquet, these programs empower youth participation and build community connections year-round. Tune in to find out how these initiatives are inspiring the next generation of agricultural enthusiasts and how other county chapters can take advantage of community partnerships to extend similar opportunities. 

In this episode of the Cattle Connect podcast, the 'Marketing Your Farm' series continues by exploring the logistics of selling beef at local markets. Host Josie Jones is joined by guest, Don Wombles from the Department of Agriculture and the Farmers Market Authority, to share valuable insights into the rules and requirements for farmers looking to market their beef directly to consumers. The conversation includes essential licenses and certifications needed, the importance of USDA-approved processing facilities, and tips for maintaining food safety. Learn how programs like the Senior Farmers Market Nutrition Program have revolutionized market dynamics in Alabama. Whether you're a seasoned farmer or new to the market scene, this episode provides practical advice and encouragement to help you succeed in selling beef safely and profitably.

What do networking opportunities, forage research projects, carcass fabrication demonstrations, and youth livestock shows have in common? The Alabama Beef Checkoff Program! Hear from 2025 Alabama Beef Checkoff Council Chairman Steven Smith on this year’s priorities for Beef Checkoff programming, while host Josie Jones gives an overview of the history of Beef Checkoff Programs across the US and the important role they play in a sustainable beef industry. 

New positions and new priorities take a foothold at the Alabama Cattlemen’s Association as a season of change invites staff transitions and new hires! Host Kayla Greer sits down with ACA Executive Vice President Erin Beasley to talk about those changes and the inspiration behind them. Following, the newest face at the ACA, Michael Smith, introduces himself and shares his vision for his role at Manager of Industry Outreach.

“I believe in the future of agriculture.” These first seven words of the FFA creed only begin to tell the story of The National FFA Organization and the effect it has on today’s youth and tomorrow’s leaders. Hot on the heels of Alabama’s 97th Annual FFA State Convention, Josie sat down with Mackenzie Smith - 2024-2025 Alabama FFA State Treasurer, AJCA member and Marshall County cattle showman - to discuss this great organization and the role it plays in strengthening Alabama’s beef industry.