The pandemic is driving dramatic shifts in demand for products and services, as well as unemployment for millions. This unique time period also creates an opportunity for creative, entrepreneurial-minded people. If you are someone that is seeking additional income, more control, and freedom to express your unique persona, then a side hustle is a low-cost way to experiment. This article shares five recommendations for anyone that has an awesome idea and wants to accelerate their journey to side hustle income.

The COVID-19 pandemic is acting as a catalyst for businesses to rapidly redefine the offers they position to consumers seeking goods and services. Layoffs, pay cuts, and furloughs are also driving people like us to reposition our value propositions to the needs of the current market. For the majority of professionals that derive income from organizations, we need to rethink the “product offer” we are positioning to potential companies in our job search. The entrepreneurial-minded are launching side hustles to mitigate the impact. Your path and timeline to employment may be influenced by the quality of your offer. This podcast studies the anatomy of an offer and shares perspectives from leading strategists to help you design an offer.  An offer template is provided as are books that I recommend for those of you who want to go deeper.

People are more apt to buy goods and services from a business when they see established credibility, a quality reputation and positive reviews. The value proposition of your professional career is no different - think of yourself as a product for sale.

How we see ourselves and the beliefs we carry in our minds can have a profound impact on our ability to achieve success in our work life.

Use a transition statement to summarize a “design” for the next stop on your career journey. Arm stakeholders with this concise overview of what you are seeking and you will help them help you.

One of the most important questions in life is where to spend your time, talent and treasure. By applying time-tested business and product strategies, you can actively manage career fit throughout your life. This can increase the likelihood of the outcomes you seek such as autonomy, direction, purpose, achievement, financial rewards, unique experiences and fulfillment.

Our days are limited. Instead of avoiding what can be a depressing thought, embrace each day as a gift as we are not guaranteed tomorrow. Connect with your mortality.

A partner has a profound influence on your career success. Consider this a key part of your strategy. We need a set of ideas to protect us from our naivety and reduce risk from one of life’s most important decisions.

Learn about 5 simple actions you can take each day to give yourself the essential and powerful gift of self- awareness.

Success in life is often decoding the unspoken - the visual clues that allow us to connect with someone at a deeper level. The ability to read between the lines and achieve success professionally and in our personal lives.