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Business School for the Rehab Chiropractor
Justin Rabinowitz
100 episodes
5 days ago
Welcome to Business School for the Rehab Chiropractor where we coach you on how to run the practice and business of your dreams. Your host is Justin Rabinowitz - a multiple Rehab Chiropractic practice business owner and investor. In addition to running his own locations, Justin works with Rehab Chiropractors across the US talking about everything from sales to marketing, and creating the business systems necessary to succeed.
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Entrepreneurship
Business,
Health & Fitness,
Medicine
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All content for Business School for the Rehab Chiropractor is the property of Justin Rabinowitz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Business School for the Rehab Chiropractor where we coach you on how to run the practice and business of your dreams. Your host is Justin Rabinowitz - a multiple Rehab Chiropractic practice business owner and investor. In addition to running his own locations, Justin works with Rehab Chiropractors across the US talking about everything from sales to marketing, and creating the business systems necessary to succeed.
Show more...
Entrepreneurship
Business,
Health & Fitness,
Medicine
Episodes (20/100)
Business School for the Rehab Chiropractor
The $8,000/Hour Workshop Strategy Every Chiro Should Be Using
In this episode, I’m sharing the exact workshop formula I’ve used to generate new patients and grow my practice — and now teach to every single one of my mastermind members.   It’s not flashy. It’s not complicated. But if done right, it’s the single most profitable thing you can do in your business.   What You’ll Learn:   - The workshop formula that can generate $8,000 in an hour — even if you’ve never spoken publicly before. - Why most chiropractors waste years doing “brand-building” workshops that don’t convert. - How to fill your workshop with 10–12 qualified leads (and why that’s the magic number). - The one line that completely changed how I close — and converts 25% of the room into new patients. - How to position your “discovery visit” offer so it feels valuable, not salesy.   And if this episode hit home — our upcoming live event is 100% about workshops.   You’ll learn how to fill the room, deliver the talk, and turn every workshop into real profit. 👉 Click here to grab your seat now.   Follow me on Instagram: @justinrabinowitz
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5 days ago
22 minutes

Business School for the Rehab Chiropractor
What To Do When Your Marketing Isn't Working (And You Already Work 60+ Hours A Week...) With Hannah Matheson
If your marketing has ever flopped — your posts tanked, your ads stopped converting, or your workshop seats didn’t fill — this episode is for you.   In this episode, Hannah Matheson, Marketing Director at Rehab Chiro, breaks down the exact framework our team uses when marketing stops working.   Instead of panicking, scrapping everything, or assuming you’re “just bad at marketing,” you’ll learn how to diagnose the real problem and fix it fast — using a simple three-step system that we use inside our own business.   Here's what you'll learn:   - The 3R Framework to get your marketing back on track: Reuse, Refresh, Refine. - Why “marketing is always a test” (and what that really means when results drop). - How to rebuild trust in your audience when engagement falls off. - The single biggest mistake most clinicians make when trying to fix their marketing.   Whether your ad performance has tanked or your content just isn’t landing, this episode gives you a roadmap to figure out why — and get back to generating leads and new patients again.     If you’ve been listening for a while and getting value from the podcast — but haven’t taken Chiro Biz 101 yet — now’s your chance.Our clients are averaging 177% growth, and you can too.   👉 You’ll regret waiting on this — join Chiro Biz 101 before the rate increase   Follow Justin on Instagram: @justinrabinowitz   Want more free resources? Download the Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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1 week ago
25 minutes

Business School for the Rehab Chiropractor
"I Make $50k Per Month, But Never See My Kids!"
In this episode, I take you behind the scenes of how Rehab Chiro Coach has evolved — from helping brand-new startups to now working with established practice owners generating $20K–$50K per month who are ready to scale.   If that’s you — you’re busy, you’re grinding, you’re making a living… but you can’t figure out how to make more money without working more — this episode is for you.   After coaching hundreds of rehab chiropractors over the last few years, I can tell within 10 seconds why someone is stuck. And in this episode, I break down the six exact reasons why—and what to do to finally get unstuck.   What You’ll Learn - The truth about why your goals are way too low (and how to fix them). - Why hard work is no longer the currency that grows your business. - How to know if your associate model is broken — and how to fix it fast. - Why the “middle” in pricing and volume will kill your practice. - The real reason high cost of living isn’t your problem (and what is). - Why most “business coaching” fails — and the one thing you actually need to get right first.   I’ve seen this pattern hundreds of times — practices stuck between $20K and $50K/month, doing great clinically but still frustrated financially. The good news? Once you fix your business model, scaling becomes predictable.   If you’re listening to this and realize I just described your business — you don’t need to wait until next year to fix it. Get in our world now before prices increase in 2025.   👉 Book your strategy call: go.rehabchirocoach.com/strategycall   Follow me on Instagram: @justinrabinowitz   Want more free resources? 📥 Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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2 weeks ago
29 minutes

Business School for the Rehab Chiropractor
The Dangerous Belief I Hear from Every Chiropractor
In this episode, I’m giving you an exclusive inside look at one of our team’s live sales training sessions—a raw conversation on how to help chiropractors break through the belief systems that hold them back from growth.   Here’s the truth:The reason you think you can’t is the reason you should.   Inside this session, you’ll hear exactly how I coach our team to challenge false beliefs, shift perspective, and sell through truth — not pressure.   What You’ll Learn - Why “If–Then” thinking is the belief pattern keeping most chiros stuck. - How to lead and sell by dismantling false beliefs instead of pushing harder. - Why waiting until “someday” is the most expensive decision you’ll ever make. - The key question I ask in every sales conversation: “Is it actually true?”   If this episode hits home — if you know you’ve been waiting for “the right time” — stop waiting.   Book a strategy call with my team and let’s talk about building a business that grows because of your decisions, not your circumstances.     Follow me on Instagram: @justinrabinowitz   Want more free resources?  Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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3 weeks ago
14 minutes

Business School for the Rehab Chiropractor
From $5K to $20K: Our Local 5K Marketing Playbook (with Dr. Kaylie Wilcox)
In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—shares the exact boots-on-the-ground strategy that helped scale their practice from $500K to $1M.   She breaks down how Strive2Move refined their community event marketing—specifically, sponsoring a local 5K for the second year in a row. By investing $5K into the race, they generated over $20K in return, plus dozens of new prospects in the pipeline.   You’ll hear the step-by-step playbook: from pre-event nurturing, to race-day execution, to post-event follow-up that turns runners into long-term patients.   What You’ll Learn: How to structure a profitable community event that goes beyond “goodwill.” The pre-event email, text, and Instagram strategy that warmed leads before race day. Why multiple compelling offers are essential—and the exact ones Strive2Move used. The team roles that made execution seamless (and profitable). Lessons learned from year one—and how they leveled up to triple the ROI.   If you’re stuck in the cycle of working harder without seeing growth, it’s not because you’re lazy—it’s because you’re missing the right playbook. That’s exactly what we give you inside ChiroBiz101. Book a strategy call to see if you’re a fit. 👉 go.rehabchirocoach.com/strategycall   Follow Justin on Instagram: @justinrabinowitz   Want more free resources?Download the Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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1 month ago
42 minutes

Business School for the Rehab Chiropractor
The Obituary Every Chiropractor Needs to Hear (Special Clip From Our LIVE Event)
👉 Click here to watch this episode on Youtube!   In this episode, Justin shares his keynote from our recent live event—a hard-hitting message every chiropractor needs to face.   Instead of the usual inspiration, you’ll hear the “obituary” of a chiropractor who played it small: busy but not profitable, safe but never fulfilled, waiting for “someday” until it was too late.   It’s heavy. It’s raw. But if you want a different outcome, you need to confront these truths head-on—and choose to live the opposite story.   What You’ll Learn in This Episode: - Why half of new chiropractors are out of practice within 5 years. - The real cost of shrinking reimbursements (and how to escape it). - The dangerous beliefs that quietly kill your career. - What to put to rest today so you can build the business and life you actually want.   If you’ve been listening for a while and getting value—but haven’t taken ChiroBiz101—it’s time.   Click here to book a free strategy call with our team so we can see if it’s a fit.   Follow me on Instagram: @justinrabinowitz   Want more free resources? Grab the Rehab Chiro Checklist—your step-by-step guide to building a practice that lasts.
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1 month ago
17 minutes

Business School for the Rehab Chiropractor
The 3 Messaging Traps Every Chiro Falls Into (with Hannah Matheson)
Click here to get your AI Guide!   In this episode, Hannah Matheson—Marketing Director at Rehab Chiro—shares a Marketing Monday training from our mastermind.   She explains why messaging is the #1 factor in whether your marketing works (or flops) and reveals the three mistakes she sees most often on chiro Instagram accounts.   What You’ll Learn - Why tactics fail when your messaging is off. - The #1 principle for creating copy that connects. - Three messaging mistakes killing your content performance.   Grab the free PDF guide from this training that shows you how to train your own AI bot to write messaging that resonates with your perfect patients right here.   Follow me on Instagram: @justinrabinowitz   Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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1 month ago
24 minutes

Business School for the Rehab Chiropractor
From $60 Sessions to 7 Figures (with live student Q&A)
In this episode, I share my journey from charging $60 a session to building a 7-figure, 100% cash-based practice—and the lessons I wish I knew sooner. Along the way, I answer live student questions on pricing, insurance vs. cash, and how to decide whether to associate or open your own practice right out of school.   What You’ll Learn - Why “the middle” is the most dangerous place in pricing. - The real trade-offs of insurance vs. cash-based practice. - How to know when you’ve outgrown your role as an associate. - Why discounting backfires—and how to charge premium rates with integrity.   If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.   Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.   Follow me on Instagram: @justinrabinowitz   Want more free resources?Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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1 month ago
49 minutes

Business School for the Rehab Chiropractor
The Sell-by-Chat Playbook with Dr. Kaylie Wilcox
In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—breaks down the Sell by Chat strategy on Instagram that helped scale the practice from $500K to $1M. She covers exactly how to structure DMs, follow up, and book calls that convert into revenue—plus the tweaks that recently added an extra $7K in one week. What You’ll Learn - The 3 directives for running DMs that actually book calls. - Why you need 8+ exchanges before making the ask. - The exact closing script we use—word for word. - The role of emotional vs. strategic questions in building trust.   If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event. Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.   Follow me on Instagram: @justinrabinowitz   Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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2 months ago
26 minutes

Business School for the Rehab Chiropractor
CEO Secrets: 3 Lessons That Will Transform Your Practice
Click here to watch the episode on YouTube   In this episode, I share the biggest lessons I took away from spending three weeks with my CEO-level clients—chiropractors running high-level practices who are pushing past six and seven figures.   These takeaways aren’t just for CEOs. Whether you’re building your practice from scratch or already scaling, the principles will help you simplify, focus, and move faster.   What You’ll Learn - Why success is about solving one problem at a time—and executing at the highest level. - How to overcome overthinking and start taking the “too easy” actions that actually move the needle. - Why you need to be careful about who you take advice from (and why “special people” aren’t always the best role models). - The truth about obsession vs. work-life balance—and what it really takes to grow.   If you want to be in the same room with practice owners like this, I’m hosting a live event in New Jersey on September 13–14. You’ll learn from top speakers, connect with leaders in our profession, and leave with an action plan to grow your business.   👉 Click here to apply for a guest pass for Rehab Chiro Mastermind Live. Follow me on Instagram: @justinrabinowitz Want more free resources?Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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2 months ago
13 minutes 32 seconds

Business School for the Rehab Chiropractor
From $500K to $1M with Dr. Kaylie and Dr. Ashdin (Part 2)
In this episode, I sit down with Dr. Kaylie (our marketing director) and Dr. Ashdin (our sales director) at Strive2Move.   Together, we break down how they helped take the practice from $500K to $1M in under two years—and what you can apply in your own business today.   What You’ll Learn:   - Why most chiros get stuck on the “time vs. money” roller coaster—and how to break it. - The sales and pricing mistakes I see that keep practices from scaling. - How Kaylie approaches problem-led marketing (and why most chiros get it wrong). - The real secret behind hitting $1M: consistent time and focus on sales + marketing.   If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.   Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.   Follow me on Instagram: @justinrabinowitz   Want more free resources?   Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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2 months ago
48 minutes 57 seconds

Business School for the Rehab Chiropractor
Two Leaders, One Vision: Dr. Kaylie & Dr. Ashdin on Scaling a Practice
In this episode, I sit down with Dr. Kaylie and Dr. Ashdin, managing partners at Strive2Move, to share the real story of how we built a thriving business together. From early struggles to building a profit-sharing partnership, we cover the lessons, mindset shifts, and systems that made it possible.   You’ll hear: - How Dr. Ashdin and Dr. Kaylie started at Strive to Move - The turning point from losing money to record-breaking months - Why trust, transparency, and clear roles are key to scaling - The partnership structure that keeps everyone motivated and invested   If you’ve ever thought about bringing on a partner—or becoming one—this episode is your inside look at what works and what to avoid.   Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13-14 in Bridgewater, NJ   Follow us on Instagram: @justinrabinowitz   Want more free resources?📥 Download our Exclusive Rehab Checklist
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2 months ago
36 minutes 9 seconds

Business School for the Rehab Chiropractor
This Is Why Your Marketing Isn’t Working — And What to Do Instead
In this episode, you're getting a behind-the-scenes recording from our live Mastermind event, featuring our Marketing Director, Hannah. She walks you through the exact framework we use to help chiropractors go from overwhelmed and unclear to fully confident in their marketing strategy. Whether you're making under $10K/month or pushing past $200K/year, Hannah breaks down the 3 marketing stages — Foundation, Build, and Growth — and gives you the mindset shifts and tactical playbook needed at each level. Here’s what you’ll learn: Why “more tactics” isn’t the answer if your marketing isn’t working The 3 stages of marketing every practice owner goes through — and how to know where you are The mindset shift that separates clinicians stuck under $10K/month from those scaling past $200K Why “Sell by Chat” and traffic ads are non-negotiables in today’s landscape How to stop optimizing for what doesn’t exist and start building a brand that lasts   This talk is packed with practical insights and real stories from the field. If you’ve ever said, “I don’t know what I should be doing in my marketing,” this episode is your reset button. Ready to finally grow and scale your practice?👉 Apply for a Free Strategy Call Follow us on Instagram: @justinrabinowitz Want more free resources?📥 Download our Exclusive Rehab Checklist
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2 months ago
43 minutes 37 seconds

Business School for the Rehab Chiropractor
Why You’re Still Stuck in Business (And How to Fix It)
*Click here to this weeks video episode on YouTube*   In this episode, I bring you another SPECIAL CLIP from our recent live event. This is the "meat lecture" — where I broke down the core framework behind how I help chiropractors build, grow, and scale their practices. We get into: How to finally nail your business model (and why this is where most docs get stuck) Why marketing and sales feel hard — and how to “hail” your message so it actually lands What “scaling” really means (and how I learned the hard way what not to do) The real reason you don’t have enough time or money — and how to fix it fast The biggest mindset shifts that separate stressed-out clinicians from real CEOs Whether you’re just starting out or stuck at $30K/month, this framework is the roadmap I wish I had back in 2012 — and the one I use every day with our top clients.   Ready to finally grow and scale your practice?👉 Apply for a Free Strategy Call Follow us on Instagram: @justinrabinowitz Want more free resources?📥 Download our Exclusive Rehab Checklist
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3 months ago
33 minutes 19 seconds

Business School for the Rehab Chiropractor
Inside the Sales Mindset of Dr. Ashdin Billimoria
In this episode, I sit down with Dr. Ashdin Billimoria — our first-ever associate and now managing partner at Strive to Move — to talk about how he became obsessed with sales (yes, sales) and how it's changed his clinical and leadership journey. We get into: - How Ashdin went from fearing sales to loving it - The real reason patients say “no” — and how to fix it - What makes a discovery visit actually work - How to train associates without making them robots - The mindset shifts required to close more (without being pushy)   Whether you’re just getting started or training your first hire, Ashdin drops practical, real-world strategies that can help any doc sell with more confidence — and make more impact.   Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team. Follow us on Instagram: @justinrabinowitz   Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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3 months ago
43 minutes 20 seconds

Business School for the Rehab Chiropractor
I Trained a Bot to Think Like Me — Here’s What Happened
In this episode, I walk you through exactly how I’m using AI right now — in both business and life. From creating high-performing Instagram posts to building a personal household budget to training a marketing assistant bot, I break down three powerful, real-world use cases for chiropractors and business owners. You’ll learn: - How to get your AI bot to write in your voice - Why most people are using AI wrong (and how to fix it) - How to build your first “marketing assistant” bot — fast Whether you’re new to AI or ready to go deeper, this episode will give you practical takeaways to use today. Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team. Follow us on Instagram: @justinrabinowitz Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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3 months ago
15 minutes 53 seconds

Business School for the Rehab Chiropractor
How I Lost $1M by Playing Small
In this episode, I break down the cost of waiting — and how playing it safe could be costing you hundreds of thousands (or more). From undercharging in my early years to clients who delayed action and paid the price, this episode is a reminder that the biggest risk is doing nothing. Inside this episode: - How I lost $1M by undercharging - The “Beginner’s Paradox” that keeps you stuck - Why waiting for the "right time" kills growth - What to do instead — starting now   Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team. Follow us on Instagram: @justinrabinowitz Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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3 months ago
16 minutes 10 seconds

Business School for the Rehab Chiropractor
7 Places Rehab Chiro Businesses Get Stuck (My Most Popular Instagram Post)
Welcome to Business School For The Rehab Chiropractor where we talk about the lessons I’ve learned in scaling my cash based rehab chiro practice to 7 figures without personally treating a patient. Now, I help other rehab chiros do exactly the same.   Wanna grow your rehab chiropractic practice? Click here.
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4 months ago
24 minutes 8 seconds

Business School for the Rehab Chiropractor
What I Want My Kids to Know About Wealth (and to anyone who's ever wanted more than just money)
Watch now on YouTube → Click here to watch this episode   In this episode, you're getting a SPECIAL CLIP from our live event.    It's a raw, heartfelt message about what real wealth actually means.   Spoiler: It’s not about a number in your bank account.   I share my personal stories, client transformations, and a letter to my children that brings it all home.   Whether you're in business, in school, or just trying to find your footing, this message is for you   Here’s what you’ll learn:   The difference between being rich and being wealthy How to build wealth before the money shows up Why "starting before you're ready" is the real shortcut   This episode isn’t just about business — it’s about identity, legacy, and courage.   Text it to someone who needs to hear it. DM Justin on Instagram with your thoughts. And if you’re ready to start living like you’re wealthy, this is your sign.   Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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4 months ago
27 minutes 27 seconds

Business School for the Rehab Chiropractor
[REPOST] How To Pick An Affordable Price and Other Selfish Thoughts Rehab Chiropractors Hold
In this episode, I’m sharing the 7 biggest false beliefs I hear about money, pricing, and insurance — the same ones that keep most rehab providers stuck and undercharging.   From “my town is different” to “you need years of experience to charge more,” I break down the real reasons why these thoughts are holding you back — and what to do instead.   Here’s what you’ll learn: Why charging less doesn’t make you more “accessible” How affordability is often a mindset issue — not a pricing one Why selling in healthcare is not unethical (and may be your #1 skill) How to confidently raise your prices — no permission required The truth about scaling high-ticket services Follow us on Instagram @justinrabinowitz  Want more free value? Download our exclusive rehab chiro checklist for your roadmap to success
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4 months ago
21 minutes 49 seconds

Business School for the Rehab Chiropractor
Welcome to Business School for the Rehab Chiropractor where we coach you on how to run the practice and business of your dreams. Your host is Justin Rabinowitz - a multiple Rehab Chiropractic practice business owner and investor. In addition to running his own locations, Justin works with Rehab Chiropractors across the US talking about everything from sales to marketing, and creating the business systems necessary to succeed.