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Built By Me Podcast

Taina and Mo

32 episodes

2 months ago

Google searches are declining, and AI tools like ChatGPT are becoming the go-to source for answers. In this Built By Me Short, Taina and Mo dive into the future of search, how AI is changing the way people find businesses, and why optimizing for AI is no longer optional. We break down: Why Google traffic is dropping 📉How AI tools pull business data 📊What business owners must do to stay visible 👀The importance of reviews, content, and accurate online info ⭐If you run a business, this is a wake...

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Entrepreneurship

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Google searches are declining, and AI tools like ChatGPT are becoming the go-to source for answers. In this Built By Me Short, Taina and Mo dive into the future of search, how AI is changing the way people find businesses, and why optimizing for AI is no longer optional. We break down: Why Google traffic is dropping 📉How AI tools pull business data 📊What business owners must do to stay visible 👀The importance of reviews, content, and accurate online info ⭐If you run a business, this is a wake...

Show more...

Entrepreneurship

Episodes (20/32)

Built By Me Podcast

Showing Up in AI: Why Google Isn’t Enough Anymore

Google searches are declining, and AI tools like ChatGPT are becoming the go-to source for answers. In this Built By Me Short, Taina and Mo dive into the future of search, how AI is changing the way people find businesses, and why optimizing for AI is no longer optional. We break down: Why Google traffic is dropping 📉How AI tools pull business data 📊What business owners must do to stay visible 👀The importance of reviews, content, and accurate online info ⭐If you run a business, this is a wake...

2 months ago

11 minutes

Built By Me Podcast

Danny Kerr from Breakthrough Academy: The #1 Hiring Mistake Contractors Make (and How to Fix It) | Built By Me Podcast

In this episode of the Built By Me Podcast, Taina sits down with Danny Kerr, co-founder of Breakthrough Academy and host of Contractor Evolution. With over a decade of experience helping hundreds of trades businesses scale, Danny shares why most contractors fail at hiring, how to attract and keep A-players in a competitive market, and why your online reputation matters just as much for employees as it does for customers. Whether you’re building your first team or looking to level up your lead...

2 months ago

47 minutes

Built By Me Podcast

Why Founders Must Show Up Online: Authenticity > Ads | Built By Me Shorts

In this short yet packed episode of Built By Me, Taina and Mo sit down, just the two of them, to discuss something every modern entrepreneur needs to hear: why founders need to show up for their team and on social media. Gone are the days where your intern handles all the social content while leadership hides behind the scenes. Your audience wants to know who's behind the brand — not just what you’re selling, but why you started and what you’re building. Taina and Mo break down: Why authentic...

3 months ago

12 minutes

Built By Me Podcast

The Future of Restaurant Tech: AI, POS & Profitability Tips from a 20-Year Expert

In this episode of the Built By Me Podcast, Taina and Mo sit down with David Lafleur, SVP at Cluster POS and a true veteran in the restaurant POS space with over two decades of experience. David shares insights from his journey from building and exiting his first POS business, Volos, to joining Cluster POS and how he's solving real-world restaurant problems with modern, customizable technology. David discusses the significant evolution in restaurant technology over the past 20 years, highlig...

4 months ago

31 minutes

Built By Me Podcast

How Loyalty Programs Really Drive Business Growth | The Truth Behind Points & Rewards

In this episode of the Built By Me Podcast, Taina and Mo sit down with Andreanne Rondeau, founder of StratLX and a leading expert in loyalty marketing with over 20 years of experience designing and launching successful loyalty programs across retail, hospitality, telecom, and more. Andreanne shares her insights on the significant shifts in loyalty marketing over the past two decades, from technological advancements making loyalty programs more accessible to smaller brands, to the elevation of...

4 months ago

37 minutes

Built By Me Podcast

35% of a Server’s Job Can Be Done by Robots — Here's What That Means | Built By Me Podcast

In this episode of the Built By Me Podcast, Taina and Mo sit down with Johnny Alfonso and Adriano Fiore, the innovative minds behind Reliable Robots. This Canadian company is revolutionizing how businesses handle repetitive tasks through automation, allowing staff to focus on what truly matters—human connection and customer experience. Johnny and Adriano, friends since high school drama class, share their journey of building a robot distribution and implementation company that's changing the ...

4 months ago

37 minutes

Built By Me Podcast

What Hudson’s Bay Could’ve Learned from Optimum | Richard Schenker Built By Me Podcast S2E6

In this episode of the Built By Me Podcast, Taina and Mo sit down with Richard Schenker, the mastermind behind Shoppers Optimum and a leading expert in customer engagement. With decades of experience designing and managing top loyalty programs, Richard shares invaluable insights into what truly drives customer loyalty beyond discounts and points. Richard takes us through his journey from being recruited by Hudson's Bay Company to creating one of Canada's most successful loyalty programs, Shop...

5 months ago

35 minutes

Built By Me Podcast

Riches Are in the Niches: How Red Boswell Built 148 Franchise Territories | Built By Me Podcast Ep.5

In this episode of the Built By Me Podcast, Taina and Mo sit down with Red Boswell, President of IFPG (International Franchise Professionals Group), the largest franchise broker network in the world. With over 30 years of entrepreneurial experience and 25 years in franchising, Red brings invaluable insights into what makes franchising work, and what doesn't. Red shares his remarkable journey from building a "pooper scooper" business into a nationwide franchise with 148 territories across 28 s...

5 months ago

48 minutes

Built By Me Podcast

Master Your Rush: Revolutionizing Quick Service Restaurant Tech with David from MYR | Ep 4

In this episode of the Built By Me Podcast, Taina and Mo sit down with David Nadezhdin, founder of MYR (Master Your Rush), a cloud-based mobile-first POS system designed specifically for quick service restaurants. David brings a wealth of knowledge on streamlining operations, adapting to industry shifts, and how technology can empower fast-moving restaurants to work smarter. David shares his philosophy that "just because you're busy doesn't mean you're making money" and explains how MYR helps...

5 months ago

43 minutes

Built By Me Podcast

How to Build Real Loyalty with Emotional Connection | Built By Me Podcast Ep 3 Hans Laroche

In this episode of the Built By Me Podcast, we're joined by Hans Laroche, one of Canada’s top experts in relationship marketing and loyalty. With 35+ years of experience advising brands like Air Miles, Nespresso, Metro, and Loblaws, Hans shares hard truths and fresh strategies for creating loyalty that actually lasts. We dig into: The evolution of loyalty: From points to personalized experiencesThe biggest mistake brands make when building loyalty programsHow to use data to create emotional c...

5 months ago

41 minutes

Built By Me Podcast

Beyond Fast Food: Uncovering Unique Franchise Opportunities (Pet Waste?!) | Built By Me Podcast Ep. 2

Thinking about buying a franchise? 🤔 Franchise consultant Lisa Linkowski (@MilestoneFranchising) joins the Built By Me Podcast to spill the tea on the REAL world of franchising. In this episode (Ep. 2), Taina and Mo dive deep with Lisa, covering everything from surprising franchise industries (pet waste disposal?! 🤯) and the actual costs involved ($50K to $3.5M+) to the hard truths about whether franchise ownership is the right path for you. Lisa shares critical advice for aspiring franchise...

6 months ago

46 minutes

Built By Me Podcast

Welcome Back: Kicking Off Season 2!

In this episode, hosts Taina and Mo introduce the second season of the Built By Me Podcast. They share exciting updates, including an increase in episode count to 25, a mix of in-person and virtual interviews, and a broader range of topics such as customer-driven growth, AI, and more. They express gratitude to their listeners and invite audience participation for future content ideas. Follow them on social media for updates and giveaways, and get ready for an engaging new season! 00:00 Welcom...

6 months ago

3 minutes

Built By Me Podcast

BBM Season 1 Finale: Reflecting on Our Journey & Exciting Plans for the Future + Giveaway!

In this special end-of-season episode, Taina and Mo look back on the incredible first year of the Built By Me Podcast. It's been an exciting ride from launching the show to featuring 21 amazing guests and reaching 700 downloads! They share some memorable moments, thank the guests for their insights, and express heartfelt gratitude to the listeners and community for their support. As a token of appreciation, they're giving away a $100 Amazon gift card to one lucky subscriber! All you need to d...

10 months ago

8 minutes

Built By Me Podcast

Scaling Your Business with Automation and Leadership: Insights from Sid Graef

In this episode of the Built By Me Podcast, hosts Taina and Mo are joined by Sid Graef, owner of Spectrum Window Cleaning and host of The Huge Convention. Sid shares his incredible journey from starting a business with minimal resources to building a thriving company centred on leadership, community, and automation. Learn his strategies for scaling a business, building a solid team, and overcoming failure. Key Takeaways: The power of working on your business, not in it.How to scale effectivel...

10 months ago

33 minutes

Built By Me Podcast

Revolutionizing Trades with Automation: A Conversation with Daniel Myers from FieldPulse

In this episode of the Built By Me Podcast, hosts Taina and Mo sit down with Daniel Myers, Director of Field Operations at FieldPulse. Daniel shares his journey from working in the trades to helping businesses transform through technology and automation. With over 20 years of hands-on experience, Daniel offers insights into how automation is reshaping field service businesses and improving operations, customer satisfaction, and profitability. Key Takeaways: The importance of meeting customers...

10 months ago

54 minutes

Built By Me Podcast

Unlocking Growth with Virtual Assistants: Angela Schroeder on Delegation and AI

In this insightful episode of the Built By Me Podcast, we sit down with Angela Schroeder, founder and CEO of Unique Genius Virtual Assistance. Angela shares her entrepreneurial journey from running a dance studio to creating a thriving VA agency that empowers entrepreneurs to focus on what they do best by delegating the rest. Here’s what you can expect: Angela’s Journey: Learn how Angela’s passion for helping others succeed led to the creation of Unique Genius and why delegation has been a ke...

11 months ago

36 minutes

Built By Me Podcast

Hire Better, Retain Longer: Unlocking Top Talent with Ryan Englin

In this episode of the Built By Me Podcast, we sit down with Ryan Englin, CEO of Core Matters, to discuss the biggest challenges in hiring and retaining hourly employees. Ryan shares insights on building a winning company culture, designing a recruiting system that works, and why attracting employees is just like marketing to customers. 🎯 Key Takeaways: Recruiting is a marketing activity: Craft your job postings like customer ads.Build a “bench” of ready-to-hire candidates.Employees don’t lea...

11 months ago

49 minutes

Built By Me Podcast

Unlocking Success in Home Services: Insights from Cowboy Colin DeHaan | Built By Me Podcast Ep. 15

In this episode of the Built By Me Podcast, we welcome entrepreneur and home service expert Colin DeHaan (Cowboy Colin) who shares valuable insights into scaling home service businesses. With over 2,000 applications for his Gutter Launch program, Colin discusses the importance of selflessness in leadership, overcoming pride, and the nuances between coaching and program sales. Dive into this episode for impactful stories and practical advice that can help you grow your business and achieve tha...

11 months ago

33 minutes

Built By Me Podcast

Mastering Seasonal Business Challenges and Automation with Curt Kempton

In this episode of the Built By Me Podcast, we sit down with Curt Kempton, founder of ResponsiBid, to talk about the ups, downs, and everything in between when it comes to running a seasonal business. Curt shares how he went from window cleaning to creating a software platform that’s helping home service businesses everywhere scale and succeed. From embracing the challenges of seasonality to using automation to lighten the load, Curt’s advice is real, relatable, and packed with insigh...

11 months ago

45 minutes

Built By Me Podcast

Building Terra Nova: Jodi Pendry’s Journey from Farm Life to Spa Owner

In this inspiring episode of Built By Me, hosts Mo and Taina visit Terra Nova Nordic Spa in Woodstock, Ontario, and sit down with Jodi Pendry, founder and visionary behind the wellness retreat. Jodi’s journey from a life of farming and competitive horseback riding to creating a serene, nature-inspired spa is filled with perseverance, resourcefulness, and community support. Tune in as she shares how she turned a dream into reality through hard work, resilience, and a little creativity. Key Tak...

12 months ago

43 minutes