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Building Beast Brands with Authentic Rob G
Robert Genovesi
90 episodes
4 days ago
Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.
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Society & Culture
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All content for Building Beast Brands with Authentic Rob G is the property of Robert Genovesi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.
Show more...
Society & Culture
Episodes (20/90)
Building Beast Brands with Authentic Rob G
Personality Branding with Danielle Hughes

Danielle Hughes is a writer and content creator helping people find their "Personality Brand". Her company, More Than Words marketing focuses on working with people to find their brand's true voice, essential to building a strong brand.

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5 years ago
51 minutes 26 seconds

Building Beast Brands with Authentic Rob G
The Podcast Returns!
I’m back after a short time away! But a lot as happened so play it now to find out what I've been up to!
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5 years ago
25 minutes 29 seconds

Building Beast Brands with Authentic Rob G
The Process IS The Shortcut
Many times the client will attempt to lead the process and if you relinquish control it won't be long before the project goes off the rails. It's YOUR process and they don't know how it's supposed to go. Don't fall into this trap. Here's how.
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6 years ago
14 minutes 33 seconds

Building Beast Brands with Authentic Rob G
Power Of Branding-Nike and Tiger
The 23-year partnership between these two mega-brands illustrates that the power of branding can help a business endure, even through negative situations.
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6 years ago
25 minutes 28 seconds

Building Beast Brands with Authentic Rob G
Getting Your Price And The Client Loving You For It
Lowering your price does not always mean you win, even if you get the project. In this episode we'll talk about getting your price AND earning the client's respect and confidence.
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6 years ago
26 minutes 53 seconds

Building Beast Brands with Authentic Rob G
Staples Rebranded-Boon or Bust?

Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it? 

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6 years ago
20 minutes 45 seconds

Building Beast Brands with Authentic Rob G
Make Your Website Work For You

A potential client said to me, "I just want my website to be informational. I'm not selling anything." Really? Who has a business that isn't selling anything? If your website isn't selling, why even bother? Here's why.

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6 years ago
8 minutes 56 seconds

Building Beast Brands with Authentic Rob G
Traveling Two Paths
Are you building a business while working a job? Are you going down two roads at the same time? This episode is for you.
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6 years ago
55 minutes 26 seconds

Building Beast Brands with Authentic Rob G
How to Control Your Online Reputation

Part of a strong brand is the reputation that accompanies it. What people see about your brand online can be controlled. 

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6 years ago
23 minutes 40 seconds

Building Beast Brands with Authentic Rob G
Why Likes Don't Equal Success In Anything
Peoples opinions should never factor in to evaluating a business idea or creative design. Learn more about it today.
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6 years ago
26 minutes 2 seconds

Building Beast Brands with Authentic Rob G
How To Increase Your Value

Owning a business is a very valuable asset. One of the greatest ways to multiply that value is to tack on strategic personal branding. The incredible impact is explained here.

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6 years ago
26 minutes 53 seconds

Building Beast Brands with Authentic Rob G
Exactly What Does Branding Do For You?
Most small businesses think they don't need branding. Here's exactly why you do and how it will raise the level of your business.
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6 years ago
20 minutes 24 seconds

Building Beast Brands with Authentic Rob G
What Makes A Good Tagline
The most important thing about a successful tagline is something you most likely never thought of. In this episode we'll talk about what that is.
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6 years ago
25 minutes 29 seconds

Building Beast Brands with Authentic Rob G
Why You're Really Looking For Attention
Your business is no longer simply fighting for awareness. Now you must change your mindset to think, "How do I get people's attention? ".
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6 years ago
19 minutes 8 seconds

Building Beast Brands with Authentic Rob G
How Your Brand Is Losing You Customers
Any point along the customer journey that is not frictionless could result in a lost sale. Always strive to remove those bumps to make the path as smooth as possible. A smooth path leads to increased sales.
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6 years ago
23 minutes 48 seconds

Building Beast Brands with Authentic Rob G
How Consistency Leads To Customers
Being consistent with your brand across all marketing channels leads to a positive customer experience.
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6 years ago
27 minutes 26 seconds

Building Beast Brands with Authentic Rob G
Be Adaptable If You Want To Win
Since the only thing that stays the same is change, being adaptable is a critical skill needed in order to win.
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6 years ago
29 minutes 11 seconds

Building Beast Brands with Authentic Rob G
Be The Face (And Voice) Of Your Brand
Now, more than ever, it is vital to build your brand. Being the face of your brand can be your greatest asset. It may make you nervous but here's why it's worth it.
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6 years ago
21 minutes 18 seconds

Building Beast Brands with Authentic Rob G
How To Own Your Brand
So many brands fail in trying to be something they’re not. Being yourself is the easiest and best way to amplify your brand's uniqueness.
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6 years ago
20 minutes 32 seconds

Building Beast Brands with Authentic Rob G
Resumes Are Dead. Build Your Personal Brand Instead.
Resumes are being replaced by personal branding. Here's why your brand will be the currency of the future.
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6 years ago
28 minutes 56 seconds

Building Beast Brands with Authentic Rob G
Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.