Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook.
Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story.
Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts.
Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!
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Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook.
Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story.
Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts.
Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!
Tired of carrying “heavy” patients who only show up because you said so? Our conversation today with Dr. Eric DiMartino breaks down how to move people from polite compliance to true ownership of their health.
When Dr. Lona sits down with Dr. Carla, the focus is clear: if you want more A-players on your team, start by being one. Together they break down the simple habits that set the tone for high standards including showing up on time, leading with energy, and making decisions from data instead of emotion.
Hiring doesn’t stall because there aren’t good associates. It stalls because leaders lack clarity. Dr. Bobby and Dr. Lona walk through how vision, values, and speed create momentum, then show how to turn that clarity into a simple, repeatable “talent funnel” that attracts A-players.
Want to know the fastest way to find your bottleneck and unlock growth? Dr. Bobby and Dr. Lona reveal why the Five-Domain Audit is the simplest system for spotting what’s holding you back and planning your next move with confidence.
What if growth wasn’t about hustling harder but stacking the right daily moves? In this episode, Dr. Bobby and Dr. Lona explain why it’s never been easier to build: technology puts influence at your fingertips, people are hungry for natural solutions, and small consistent habits compound into real momentum.
Can a single clinic really break past the limits most owners assume are fixed? Dr. Josiah Fitzsimmons proves it’s possible. He went from coffee-shop networking and craft-fair booths to building one of the highest-revenue clinics in the profession. In this conversation, he shares how simple actions turn into momentum that compounds year after year.
How do you confidently start caring for kids without spending years in training? In this episode, Dr. Hayley and Dr. Briana (Breezy) Maginness share how they built a thriving family-centered clinic where 60% of patients are children. They explain why fear holds so many chiropractors back and how their Remarkable Kids platform makes pediatric care practical with real-world exams, age-specific adjusting, and clear scripts for parent questions.
From riding a pony to school in off-grid Santa Cruz to adjusting 149 people in a single day, Dr. Scott Sawyer’s journey shows how grit, conviction, and purpose can shape a lifetime of impact. He shares how one adjustment shifted his entire perspective, why philosophy keeps him inspired nearly three decades later, and how conviction builds trust and consistency with patients. You’ll also hear how he created a sanctuary where people choose health over symptom-chasing, how high-volume care can actually feel energizing, and why surrounding yourself with the right mentors, books, and community is the key to staying lit up for the long run.
Hiring in a hurry costs more than it solves. Chiropractic Team Development Coach, Lori Morgan, shares how teams transform when you slow down to find the right person, invest in real onboarding, and teach the “why” as much as the “how.” She maps out what great front-of-house support looks like in a busy clinic, why turnover is so expensive, and how to turn a role into a true career path. The through-line is purpose: when you hire for heart, train with intention, and paint a bigger vision, you create five-star experiences and a culture people want to stay in.
You can feel the shift happening. People are searching for something more when it comes to health. Dr. Lona and Dr. Bobby dive into why now is the moment to share your philosophy with boldness and clarity, and how to make sure your entire team carries the same message forward.
You’ll learn how to lock in your vision, define the values that drive decisions, and create a culture where growth is expected. Instead of trying to do it all yourself, discover how coaching, training, and faster skill-building will multiply your impact. By the end, you’ll see why your ceiling isn’t patient demand but your team’s skillset, and you’ll have the tools to raise it.
Most students wait until graduation to think like a leader. These two didn’t. Air and Cory aren’t just chiropractic students, they’re already operating with the mindset of practice owners.
In this episode, they share how joining the TRP student club gave them more than just tools. It also gave them vision, confidence, and a powerful community. You’ll hear how immersions helped them see what’s possible, why scripting gives them a competitive edge, and what it really means to step into leadership while still in school. Whether you plan to open or associate, their story shows how you can start building your future right now.
Marketing in chiropractic isn’t just about pain relief ads or technical jargon. It’s about transformation.
In this conversation, Dr. Lona and TRP’s Chief Marketing Officer, Lauren Roberson, reveal how practices can shift their approach to meet post-COVID consumer behaviors. They discuss why outdated marketing tactics no longer convert, how to tap into aspirational identity-driven campaigns, and the importance of balancing farming and hunting strategies for sustainable growth. Lauren also explains why imperfect, authentic content outperforms polished campaigns and how practices can market beyond the first visit to nurture long-term referrals.
Dr. Lona sits down with Dr. Ryan Seaman, President of the Australian Spinal Research Foundation (ASRF), to discuss how giving back to the profession through leadership, research, and funding can transform not only chiropractic but your own growth as a practitioner. They explore the importance of clinically relevant research, how AI and technology are making data analysis faster and more cost-effective, and why every chiropractor contributing just a small daily amount could fuel breakthroughs for decades to come. This episode is a reminder that meaningful change starts with individuals choosing to step up and invest their time, skills, and resources to ensure the future of chiropractic stays strong and evidence-based.
Most practices fail to grow not because they lack passion, but because they’re missing the right data. Dr. Lona is joined by Dr. Eric DeMartino to explore how tracking key metrics transforms how you serve patients, lead your team, and grow sustainably.
Together, they break down the patient journey—from first call to long-term retention—and show how understanding where people drop off helps you stop guessing and start improving. Whether you’re solo or scaling, this episode gives you the mindset and tools to turn your vision into measurable success.
What happens when life throws a curveball taking you out of your practice, but your business depends on you? Dr. Oz shares how his practice not only survived but thrived during a personal crisis when he had to step away for weeks. Together with Dr. Lona, they unpack the hidden power of building a strong, well-trained team that can hold the fort when you’re not there. You’ll walk away inspired to invest in systems, define roles, and hire slow so your business stays resilient, no matter what life brings.
Join Dr. Lona and Dr. Bobby as they break down why the Day One examination is more than just clinical steps. It’s the moment you start building trust, demonstrating certainty, and creating a clear pathway for your patient to say yes. They reveal how slowing down, narrating findings, and using intentional touch can shift someone from uncertain to committed—sometimes before they even see their scans. You’ll hear how to use the exam to uncover “clues,” build curiosity, and lay the groundwork for a high-converting Day Two conversation.
If your Day Two results feel hit or miss, it’s probably what you missed on Day One. This conversation shows you how to fix that.
Most people think Day 2 is where the magic happens but what if the real win happens earlier?
Join us in this discussion on conversion mastery by diving deep into the often-overlooked Day 1 visit. You’ll hear why connection trumps scripting, how to uncover hidden objections early, and the subtle cues that set the tone for trust and long-term commitment. With practical tips and mindset shifts, this conversation unpacks how to build a Day 1 process that feels authentic and leads naturally to yes.
Whether you're onboarding associates or refining your own approach, this episode gives you the clarity and tools to turn Day 1 into your most effective conversion strategy.
You don’t need a huge space to make a massive impact—but you do need vision, trust, and commitment.
Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between two tiny houses in subzero Canadian winters to navigating overwhelming permit challenges, Kale’s story is packed with lessons on grit, trust, and scaling from the inside out. If you’re questioning whether you have what it takes to grow, this conversation will remind you that it’s not about flash—it’s about foundation.
Most people chase a vision that was never truly theirs—and wonder why they feel out of alignment.
This episode is an invitation to revisit your vision from a deeper place. Dr. Sabrina Gya shares her transformation from externally driven goals to a life of embodied purpose. Through surrender, spiritual connection, and daily rituals, she redefined true wealth and leadership. You’ll hear what it really means to receive your vision, embody it, and allow your business to grow from that rooted authenticity.
Your best new clients might already be sitting in front of you. Are you asking the right questions to bring them in?
Dr. Lona sits down with Dr. Chris Grier, a seasoned TRP coach and experienced practitioner, to explore how internal marketing can quietly become your most powerful growth tool. Instead of hoping for word-of-mouth, they walk through how to build processes that consistently turn trust into new business. From first calls to new patient visits, every step can become an opportunity to plant seeds that later grow into referrals. If you're looking to scale without shouting louder online, this is a refreshingly practical approach.
Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook.
Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story.
Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts.
Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!
