Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!
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Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!
The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goes back to what your [...]
What s In It For Me?: Cutting Through the Noise We re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what [...]
Culture: Having the Right People on the Plane You may not know it, but your architecture firm s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level [...]
Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than architecture? How can you discover what your purpose is and how it differentiates [...]
Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you [...]
Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there s so much distraction and disruption today that it s nearly impossible. There s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to [...]
The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client s name and really get to know them. [...]
The Basics of Brand Storytelling: You Don t Get to be the Hero If your prospective client asks ten people in your office, Why should I choose your firm? , they re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and [...]
Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well we re a commodity. If there s nothing different between us and our closest competitor, why would a [...]
The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they re not really there to learn about you. They re there wondering, what s in it for me? How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe [...]
Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and [...]
No Matter the Size, the Journey s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there s an architect that says, I can do better. Maybe you re that architect. What does it mean to be different? How do the best brands in [...]
Welcome To Build Your Brand Podcast Build Your Brand is a story-based podcast focused on branding, marketing, sales, and storytelling for small firm architects and creative professionals. The host, architect and marketing specialist, Jeff Echols, will tell the fascinating stories behind the biggest brands, analyzing their branding and marketing techniques to repackage lessons learned as [...]
Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!
