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Build an Obsession Brand
Maureen Mwangi
99 episodes
4 days ago
People often ask me: ""What's the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?" My answer is always the same: Learning how to grow their revenue with scientific precision. So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow? The answer is simple. You can't build a brand entirely on intuition and gut-feel. You need to know your numbers. I've worked with local start-ups and massive corporate brands like Dove, L'Oreal, Chobani, and Lays. And now, I'm sharing that same magic with you! Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You'll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz. Learn from my mistakes, celebrate my clients' successes, and get excited for what comes next. The best is yet to come!
Show more...
Marketing
Business
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People often ask me: ""What's the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?" My answer is always the same: Learning how to grow their revenue with scientific precision. So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow? The answer is simple. You can't build a brand entirely on intuition and gut-feel. You need to know your numbers. I've worked with local start-ups and massive corporate brands like Dove, L'Oreal, Chobani, and Lays. And now, I'm sharing that same magic with you! Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You'll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz. Learn from my mistakes, celebrate my clients' successes, and get excited for what comes next. The best is yet to come!
Show more...
Marketing
Business
Episodes (20/99)
Build an Obsession Brand
#117: Why Early-Stage Brands Fail: The Expectation Mismatch Killing Innovation
3 months ago
26 minutes 21 seconds

Build an Obsession Brand
#116: Why Sephora Isn't a Discovery Store Anymore (And How Small Brands Can Win)
3 months ago
18 minutes 13 seconds

Build an Obsession Brand
#115: The Retail Truth No One Tells Founders with Allison Ball
3 months ago
48 minutes 20 seconds

Build an Obsession Brand
#114. Building a Brand That Competes: The Power of Strategy and Data with Eleanor Beaton
4 months ago
47 minutes 12 seconds

Build an Obsession Brand
#113. Mac vs. Maybelline: How Two Brands Sell the Same Product Differently
4 months ago
22 minutes 9 seconds

Build an Obsession Brand
#112: How To Pitch Your Product and Actually Get Featured in Top Media with Gloria Chou
5 months ago
27 minutes 38 seconds

Build an Obsession Brand
#111: Building with Intention: Navigating Postpartum Challenges as a New Mom and Entrepreneur
5 months ago
32 minutes 50 seconds

Build an Obsession Brand
#110: Using AI Without Losing Your Voice or Vision
6 months ago
17 minutes 39 seconds

Build an Obsession Brand
#109: My Break Wasn't a Breakdown—It Was a Reset
6 months ago
36 minutes 18 seconds

Build an Obsession Brand
#108: Why Trusting the Process Led to My Biggest Business Breakthrough
7 months ago
20 minutes

Build an Obsession Brand
#107: Traditional Branding is Dead, Here's What's Working in 2025
7 months ago
32 minutes 11 seconds

Build an Obsession Brand
#106: Make the Right Pick: Dior Forever Skin Glow or Fenty Sheer Foundation
1 year ago
16 minutes 29 seconds

Build an Obsession Brand
#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)
1 year ago
19 minutes 12 seconds

Build an Obsession Brand
#104: Pitch With Confidence To Get Funded Faster With Kat Weaver
1 year ago
26 minutes 31 seconds

Build an Obsession Brand
#103: What's In and Out In Marketing In 2024
1 year ago
28 minutes 18 seconds

Build an Obsession Brand
#102: Here are 4 Common Reasons Why You Are Experiencing A Sales Plateau or Capped Growth
1 year ago
25 minutes 7 seconds

Build an Obsession Brand
#101 Who Should You Hire To Support The Growth of your eCommerce Brand
1 year ago
46 minutes 20 seconds

Build an Obsession Brand
#100: The 3 Building Blocks Required To Build A Legacy Brand With Maraya Brown
1 year ago
41 minutes 37 seconds

Build an Obsession Brand
#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)
1 year ago
20 minutes 59 seconds

Build an Obsession Brand
#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition
1 year ago
41 minutes 25 seconds

Build an Obsession Brand
People often ask me: ""What's the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?" My answer is always the same: Learning how to grow their revenue with scientific precision. So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow? The answer is simple. You can't build a brand entirely on intuition and gut-feel. You need to know your numbers. I've worked with local start-ups and massive corporate brands like Dove, L'Oreal, Chobani, and Lays. And now, I'm sharing that same magic with you! Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You'll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz. Learn from my mistakes, celebrate my clients' successes, and get excited for what comes next. The best is yet to come!