Want more Predictable Monthly Revenue? This is a recent workshop I did all about it, where you'll learn:
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Jamie gets personal and share the 5 Mindset Shfits she's personally making that will keep you from playing small and help you create the online business that you really want.
Apply for Brighter Together Mastermind: https://brightertogether.co/apply
Mentioned in this Episode:
• Modcasting with Jerry Potter (Affiliate Link): https://jamiebright--fmsm.thrivecart.com/podcast-workshop-for-entrepreneurs/
• Dark Side of the LIght Chasers by Debbie Ford
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Almost everyone I know is seeing business declines in 2024... I've been through this before, and it came RIGHT before I broke through and had my first 7-fig year. Here's what I learned from the experience and how I'm approaching my business to thrive in 2025 (and how you can too).
Thanks in advance for sharing this episode with a friend who would like it, and for leaving a review!
Apply for Brighter Together Mastermind Here: https://brightertogether.co/apply?utm_medium=podcast&utm_source=bepodcast
Free Everselling Email Bingeable Course --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Contact Jamie about coaching at jamie @ wearebrightertogether.com
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Join the Brighter Together Mini Mastermind Experience Here: https://brightertogether.co/join that starts September 6th.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Have your launches or evergreen funnels been performing worse than normal lately?
Have things just not worked the way they used to in your business?
It's not your fault. In fact, most businesses are seeing a significant decline in revenue right now because of the recession.
Listen to this podcast episode with Annie Hyman Pratt to learn how to survive the recession, 3 costly mistakes that could cost you your business, and a template for how to communicate any changes you need to make to your team in a way that builds trust and helps you retain your best team members.
Order a copy of Annie's book "The People Part" at https://anniehymanpratt.com/book
About Annie Hyman Pratt:
Annie Hyman Pratt’s mastery is developing leaders, teams and infrastructure that drives business growth—so entrepreneurs can do the strategic and creative parts while also having the time, freedom, and positive impact they desire. She founded the consulting and training company Leading Edge Teams based on her unique, decades-long experience as former CEO of The Coffee Bean & Tea Leaf, a successful C-level executive, and a highly sought-after business adviser. Leading Edge Teams provides entrepreneurial companies training and executive coaching in groups and one-on-one, online and in person. They have an unparalleled track record of helping businesses achieve massive, sustainable, team-driven growth.
Whatever challenges you may be facing in your business, Annie has likely already seen them—and solved them.
Some of Annie’s current and past clients include high-level entrepreneurs and businesses like:
Jeff Walker (Product Launch Formula), Fatburger, MOCEAN (a creative entertainment company that works with Disney, Sony, Warner Brothers, Netflix, Amazon, and other studios) , Dave Asprey (Bulletproof Coffee), Stu McLaren (North Results), Susan Pierce Thompson (Bright Line Eating), Ryan Levesque (ASK Method) and Reid Tracy (Hay House).
Connect with Annie at:
https://www.leadingedgeteams.com
https://www.linkedin.com/in/anniehymanpratt/
https://www.leadingedgeteams.com/youtube
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
This one is a bit more vulnerable than most...
Curious about Brighter Together? Lets chat at https://wearebrightertogether.com
Mentioned in this episode:
Seth Ellsworth https://breakthroughchallenge.com
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Hear the 3 Main Takeaways I got from attending Stu McLaren's Impact Mastermind in Jan 2022.
Mentioned in this episode:
Hello Audio for Private Podcasts: www.gethelloaudio.com
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
At a certain point, joining a Mastermind can be one of the BEST investments you ever make in your business, but how do you know when it's time? This episode will give you 3 signs that joining a mastermind will help you grow your business faster while avoiding expensive mistakes along the way, or if it is still a little bit too early for you.
Have questions about Brighter Together Mastermind after listening to this episode? Reach out to me at https://www.wearebrightertogether.com and I'd be happy to answer your questions and chat about if it's truly a good fit for you or not.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
I've seen more entrepreneurs make this mistake than I can count in the 11 years I've been running an online business full-time. Don't let it happen to you as well, especially if you're putting together an evergreen funnel for your business!
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
It's rare that an evergreen funnel works right out of the gate. My newest funnel worked FABULOUSLY with warm audiences but then totally bombed when we took it to cold traffic. So here's what we did & how we knew what to test next.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
If people don't trust you, they won't buy from you.
From this episode:
Videoask: www.GetVideoask.com Get 10% off using discount code KesFBt6L
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
I'm revealing ALL the behind-the-scenes details of my high-ticket mastermind funnel in this episode of the Bright Entrepreneur Podcast.
Resource from the show:
Free 5 Step System to Scaling Your Business the RIGHT Way --> https://howtoscaleguide.com
(The links to the $49 training and Scaling Implementation Mastermind Experience are in the guide!)
Brighter Together Mastermind Info: https://www.wearebrightertogether.com
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
A conversation with my long-time friend Molly who also started a new biz after a big Covid Pivot.
You can find Molly Keyser on Clubhouse @MollyKeyser and you can find Jamie Bright on Clubhouse @JamieBright
Check out Molly's free 5-Day Course Kickstart Challenge here:
Connect with Jamie Bright on Instagram at @JamieBrightAdventures
Transcript:
Today I get to introduce you to one of my longest friends in the online space. Her name is Molly Keyser. She was in the photography industry with me and also made a big pivot in her business last year after COVID hit. And we had the most wonderful conversation that went. All over the place. We talked about the biggest mindset shifts that we've made since we started our businesses and how we are growing our businesses differently.
Now, we talk about the importance of messaging and how that shapes everything. We talk about focus. We talk about hiring. We get into all sorts of wonderful topics. I know you're going to enjoy it. So let's dive in to this phenomenal 📍 podcast
Molly has been a dear friend of mine for gosh, how long Molly ages? Like seven, eight, nine years. Yeah, like probably eight, I think. Forever. Very long time. And, um, we have both grown businesses starting in the photography industry and then pivoting away.
And she is just one of my dearest colleagues and I'm so excited to, excuse me. I am so excited to have her here today and to introduce her to you. So Molly, would you take a quick moment and share, um, Like super brief, like a little bit of your journey and where you are now and what you're doing now. Just so people kind of have context of who you are.
Sure. So hello guys. So yeah, I started out, let's see here many years ago, I ended up, I dropped out of college, started a photography business. With 81 cents to my name was living with my grandma low times, low times. And I grew that photography business to multiple six figures. So other people started asking me how I was able to do that.
And so I started doing a little bit of coaching and if you're doing coaching right now, you might relate to this. I felt like I kept repeating myself over and over. Um, so I thought, you know, what, if I take this same information and put it into an online course, So I put it into an online course. And for the last six years I had an online course for photographers.
Um, one of which we grew to $2 million a year. And then when the pandemic hit, um, I actually made the decision to pivot and I can maybe share more on that later out in the episode. But, um, now my, my one and sole focused business is called profitable courses. So I am a course expert and I help people just like you turn their passion into an online
course.
Yes. And you do such a good job of making things so clear and simple. You're such a good teacher, so all right, Molly. Um, what I really want to dive into right away in our conversation and just see where it takes us is talking about now that you've pivoted about a year ago. Gosh, it's almost. Exactly a year.
Isn't that crazy? Yeah.
What month is it? March one month
short of a year. March 12th is the day that it hit me. Oh my God. What month is it? That's so like, can I think like April
I started to pivot and I think may was like the official start of the new year,
like right away, you knew. But, um, since you've been through this pivot, I would love Tish.
Um, Just basically have a conversation about how you're building your business differently now and like how I've been building my differently now than back when we started and how that mindset has changed for, for you. So like you wanna, you want to start like, how is your mindset different today than it was way back when
you started?
Wow, it's crazy. I would say the first thing that comes to mind is just. Almost like a calmness, assuredness and focus. Um, and I will say, you know, when you're starting your first business ever, I feel like you are going to go through a little bit of chaos just because you're trying to figure out what works and what doesn't work.
And I feel like that was sort of, my last business was just like Jamie actually. And I were talking about this a different day and she said, it's almost like you've got your. Um, masters in business with your last company, like you got paid to grow that company, you know, because it was profitable and that is how I feel about it.
Um, now with the new company, it's so clear to me. Like what we need to do to have success and to help our students. And it's just such a clear path. And so I don't feel that chaos in this business, but I do think that that is because of the journey I had before and what I learned in terms of trying all the things like we tried, all
the things it absolutely did.
And I think some of them we did together even sometimes. I feel like,
yeah, we did. Yeah. Like one of us would have an idea. We would try it. Oh, this works. That works. Yeah. I feel like you tried a lot of different things as well. I think I tried
everything. I've done. Quiz funnels and evergreen and LA immersion trips,
challenges like a tiny offer, you know, mini
everything yet.
Yeah. I haven't done teleseminars. I think I came in just late enough to skip that, that I've
been involved in many telesummits.
We're getting old here. I was reflecting on this cause, um, two days ago as we're recording, this was my ten-year anniversary of starting my online business. So, um, like bef you know, it was so different having a blog before Facebook lives and like you had to have a blog and know how to code like HTML. I mean, it was just, there was no
blogging, honestly feels like a different lifetime and.
Well, yeah, like you'd have to code on the sidebar, your opt-in and be like, you know, open all the CSS.
Yeah, exactly. A place to host video and like,
yeah. Oh, it's image or I M G space
source. Oh, I know all this stuff. It was, it's just crazy to think about business before, um, before it was so easy and at least in terms of technology, um, which.
It kept the barrier to entry higher than, and it was easier because there was less competition, but I think there's never been an easier time to start a business. So anyways, I'm getting off on a tangent, which is fun. These are conversations, but, um, so what is one thing I would love? Um, so you talked a little bit about the mindset.
You have this assurance and this confidence, because you've done it, you've proved to yourself that you can do this. And so, you know, you can repeat it. And so as you're coming into like your gosh, you're not quite a year into the new business yet. Um, what would you say is the biggest difference now? With how you're growing your business versus back then when we were just throwing spaghetti against the wall and seeing what was sticking.
Yeah. That really
does describe what I did last time for sure. I'm going to say we a lot because my husband actually called owns this new business with me, my last business. I started on my own and then he eventually joined it. Um, I'm super jealous that you call,
you know, doing your ads and all the things employing my husband,
but no now we're co-owners, um, which I would highly recommend.
It's better to have your husband as a co-owner than an employee, but anyway.
Yeah. And there was that dynamic too. I agree.
Um, yes, I would say the biggest thing is going into the new business with a strategy. So I know a lot of people think they need like a business plan. I don't necessarily think you need a business plan because I think that can sometimes be something where you're trying to fit a lot of things into a document to say, like, I have a business plan, but rather you should have a clear plan.
That's just simple. So for me, for example, With my last business, it was like, okay, I have this successful photography business. People want to learn it. I'm going to start a blog and then, Oh, okay. Now people want to buy things from me. What do they want to buy for me? Okay. They wanna buy a posing guide?
Well, I should ask them what they want to buy next. Okay. What do you guys want to buy? Oh, you want to buy this thing? Okay, cool. I'm going to make that next. Whereas with this company, it's very clear. Like I came, you know, I just sat down and thought about who do I want to help? What's the one thing that's going to get them X result.
And then. You know, I'm only going to have one product, one business, and what are the vehicles we're going to sell that product? So I would say the biggest shift is my last business was what products am I going to create for people to buy? And I would just keep creating new products and new ways to sell them and all the things.
Um, whereas now I understand that one product is really a business, uh, just one product in itself. So with the new company, it's like, okay, how can we take this one product and sell it in all of these different ways to reach even more people and impact even more people while remaining. Calm cool collected enjoying life and not, you know, having a million different products, which is like running a million different businesses.
Basically.
It is. And I think that's, I mean, this is why I was so excited to have you come because we both have made this shift as we've been restarting. Like I don't want. To have like a bajillion products and 150 blog posts and like all the stuff, just for the sake of having the stuff it's like, what is the one thing that's most aligned with who I am that I can just go deep and focus on and say no to everything else and just sell the one thing.
Just sell the one thing, just sell the one thing and make it as easy as possible. And it's such a huge mindset shift from what I used to do before. I think, um, I don't know. I think I felt. Like I needed to be busier, so it makes sense. Yeah. And you know
what I'm so I proudly go to weekly therapy now and I actually wrote down yesterday, wait, what was it that you just
said, Jamie, I need to be busy.
Yeah.
Yeah. I wrote down that I was like, I was really burying myself in my work. It's really no different than any other addiction in my opinion, but that could be like a whole podcast topic in itself. But. I was going to say in terms of the one product thing that you and I were just talking about, I also think that we could share about how, like you, for example, you've picked podcasting to be like your one focus for.
Um, you know, I guess traffic or whatever you want to call it, would you say that that's
accurate? Yeah, this is my only free content platform and everything else feeds this. So like I have emails, but they feed the pod. They send people to the podcast. It's not separate content, so yeah, totally podcasting.
And to point that out that it's like one business, one product, but also. You know, be, be strategic with the one thing that you're focusing on because I see a lot of people trying to be on all the social platforms before they've even sold like one, one customer. And it's just like a cycle that'll never end because you can't do all the channels.
Perfectly by her, by yourself.
Yeah. I call it FOMO marketing because like they have this fear that they're missing out on these amazing clients that are on Instagram or Facebook, or like podcasting people there. And what if that's the place where everything blows up. And so people feel like they need to be everywhere because they've got this massive fear of missing out.
Right. And that they're not going to find like, they're just, you know, they just got to try and find the one thing that's going to work platform
that will explode is the one that you focus on. Yeah.
Because here's why, because most people do that. Like shallow little bit of everything, you know, they're like, well, I gotta do just enough Instagram and just enough this.
And then they do like the five or 10% that everyone does. And they don't have the capacity to go deep in one of them and really learn it inside and out. And if you would take all of that effort and go deep into one platform and it doesn't even really matter which one it is, as long as your customers.
Right.
It really doesn't. Exactly. I agree. Yeah.
So like as long as they do that and they go deep, they're going to beat out like 90% of the people on the platform who are just doing like the bare minimum, and then they're going to get way better results. It doesn't, it really doesn't matter which one it is.
I
totally agree with you. So with my last business, I totally tried to do all the things at once. And with this business, I started with one thing I would say the one I started with was Facebook groups. That's the one that I just chose to start with. And then once I had mastered and automated that, um, then we went to Facebook ads.
Uh, then we, you know, we have that outsourced and running and. To be fair. We have quite a bit of experience with Facebook ads. So it was, it's something that probably the first time you do it will take you years to get, but now that we've done it, you know, and then I hired a Pinterest agency, then I hired an employee to do Instagram and other things.
So it's like, I did it. I wasn't doing them myself. I like mastered one. And then I would outsource or hire. Uh, to do the next thing.
Can I, can I, can I, how, why you can do that? Can I share you have like the most brilliant, beautiful, tight messaging of anyone? I know. Oh, thank you. Well, no, but think about it.
So can you tell people, like, why it's so easy for you to hand this off to other people? Like, you know, because I think a lot of people think, well, what are they going to write? Or what's the voice or whatever. Like how do you, so I know your systems because you've shared them with, you want to talk a little bit about how you approach messaging so
that you can do that.
Yeah, actually, I'm so glad you brought this up because to be honest with you, So I actually kept a notebook while I was starting my new business, because just like what just happened? I almost forgot that I went through so many months of perfecting the messaging. You're right. Um, so it's like, yeah, I started with Facebook groups, but I also spent probably three or four months just perfecting the messaging and building like systems around the messaging.
So, so yeah, one thing that I did was I created a document. I think it's just called like profitable courses. Master messaging or something like that. Um, And it, it has in there, you know, it explains who is our ideal client. It explains what's our mission in one sentence. Um, so we help people turn their passion into an online course.
Like that's our mission, super simple. And then I wrote down, like, what are all of our customer's false beliefs? I think I have like over a hundred false beliefs, which is, you know, they, they would say something like, Oh, I don't think I can do a course because I'm too old. I'm too young. I don't have money.
I don't have an idea. Like all those things are false beliefs. Also thought I, I wrote down, um, all the other things that we would need for messaging. And then I also created a Trello board called I think I called it my story volt or something like that. And I think this is the thing Jamie's remembering.
I had a while since I made it, but we still use it. Of course. So, yeah, I came up with what are all of my different personal stories? What are the false beliefs and how can I tie those stories and false beliefs? To create the messaging. Um, so like every social post, every email, everything we use the story vault to sort of build that messaging.
And then the cool thing is, you know, once you have a solid amount of it, doesn't matter what it is. Let's just say you have a solid amount of podcasts, a solid amount of blog posts, a solid amount of emails, whatever that is. Then anytime you bring on someone or outsource or hire, you know, you can just, they can repurpose the content.
That's. You know, the messaging and that that's already exists, which that's a huge shift from my last business. I wrote a blog post every day for like five years or something for every week. Excuse me. But still, and it's like, I got to the point where I'm like, I don't have anything left to say. And then I thought like, Oh no, Is that horrible?
Like, does this mean my business is dead? And it's like, no, it just, you know, you should really, there's something wrong with repeating because people are not hearing every single thing that you say on every single platform. So there's nothing wrong with
repurposing. Yeah. No, and I actually, um, for me, I mean, I've followed Stu McLaren for several years now.
It hit me, I think about two or two and a half years ago, I was at this workshop. I'm like, Oh my goodness. I know Stew's messaging. Better than I know my own because he repeats it over and over and over and over and over again. And he has this core messaging that if people hear this and they believe in this, like it's plenty, it's more than he needs and it will attract the right people.
And that's all they need to want to do the tribe course. And I'm like, Oh my gosh. What is my messaging? Like what is the core messaging? And I don't think there's not a lot of people talking about having like that messaging, where it's the same stories that hit the same false beliefs so that people can actually believe it's possible for them.
And they can see themselves in your story and that you can. You know, you can write these out as big, long stories and then grab that tiny chunk of one for Instagram posts or, you know, you don't have to use the whole thing all the time, but when you have that bank and you have all of those things, very intentionally like selected, which is why I think it's so impressive.
And it. It's totally everything that I've been thinking about as I start over is like, what is the messaging? What are the stories? What are the things people need to hear? And how can I repeat them again? And again, and again, in ways that may not sound like just repetition, but like in different contexts.
So like maybe I'll share your story, Molly, and talk about focus. And then I'll share my friend Bree's story and talk about focus. You know, like you can use the same core messages.
Like trail running or what, and like tie that in. Yeah. See me as the queen of taking like what I would think wouldn't be like cool enough to write about and making it just so interesting.
I feel like that's like your total
gift. Yeah. I actually it's so funny. Cause I was doing stares yesterday. I tricked my brain into doing a bunch of stairs and I was like, okay. This is a great actually shared it in my mastermind today. The group that brighter together mastermind that I run. And, um, one of the guys in the mastermind, his name is Richard Ralston and he has this like obvious, next step thing where it's like, when you're doing accountability and you're trying to get something done, you don't have to worry about all the things you have to do.
Just figure out what is the. Obvious next step, like tiny itty bitty next step. So if I want to go for a run, the next step is like putting on my shoes or maybe finding my shoes or whatever it is. And so I, I there's these stairs that I love to run and, um, they've been IC. They haven't been ready and I, I shouldn't say that.
I don't love running them. I don't run them. I climbed them, but they allow me to run the trail. And so I do them because it's really good for me. And I went by him, I'm like, Oh my gosh, the snow is melted. They're clear. I'm like, I've got to do one set of stairs. It's 110. So I'm like, I have to do one flight of 110 stairs just to honor the staircase.
And that is open. And so I did, so I went down and I kind of ran up it cause I was only gonna do one and I got to the top and I'm like, well, if we're going to do one, like
I should really do like. Five
cause like I should just do a few
more really honor it. Yeah.
I mean, I should do a couple more. Like it's good for me.
It would be a good start to the year. And so I do five and I get to that happen. I'm like, well is kind of wimpy. Like I could do a couple more. Like I did 65 at the height of last summer, which is insane. I'm like 65 sets. 65 sets of them. Yeah. It was like,
Oh, I'm like 65 stairs. That's good.
Five sets of 110 stairs.
It was insane. Um, but I, and so I'm like five is not even 10% of that. Like I should do a couple more. I'm like I should do eight. Why eight? No idea. So I did a couple more and I got to eight and I'm like, well, he is really close to 10. I should just do 10. And I'm like, I'm like in my head of, no, I'm doing this and I do two more and then I get to 10 and I'm like, Oh, but I'm at like 820 feet of elevation.
I can get to a thousand by doing three more. And so then I did three more and I'm like, Oh my gosh, I just did 13 and today. Oh my gosh. My legs were like shaking by the end. Cause I'm so not in shape for that. And today I felt really sore, but I'm like, that's an example of like the stories that it's same in business.
You don't need to know all the steps. You don't even need to know exactly where you're going. Like maybe you kind of know, just got to take that next step. So sorry. I just totally, only thing really ignore it for, as I remember,
like. A few, I don't remember how many years ago, but Janie wrote this blog post that was like comparing business to a marathon.
And, and I remember after I read, I think it was something about running and I remember reading that and B and just being like so inspired that I, cause I always, you know, I feel like we always think our lives are too boring to like write about, and that really inspired me to be like, Oh, okay. So I can really turn any part of my daily life in for sure.
A learning lesson, you know, but as far as messaging, other than the volts thing, I think just really nailing our webinar messaging. So then when we bring anyone onto the team, it's like, like for example, we just hired someone to do Instagram and other social media as a full-time employee. And after five days, I would say he's about like 50 to 60% trained in, which is incredible.
Like I've now been able to do that in the past. And one of the ways was just. Ha ha he spent two full days just going through all of our messaging, taking our course, going through our webinar. And so, yeah, I mean, really it's funny. I remember when we started the new business, a Facebook status I made was in order to have a successful business, you need to like the most, what was it, the number one thing you need to conquer to have a successful businesses, your messaging.
And there are so many comments of people being like, I disagree it's ads or it's groups or it's this, or it's that. And. I think maybe they must understand what I was saying, because if you don't have messaging, you can't have ads. If you don't have messaging, you can't have a Facebook group, you can't have sales, you can't have anything.
So it definitely is the first thing you need to really
master for sure. And you do such a good job of systematizing that which does allow you then, right. When you have gone deep in one platform to then be able to scale to others without it being you, because you've done the heavy lifting, you've done the hard work, and now you can hand that to your Pinterest people or to whoever and say, go to town.
Here it is. And you know that it's going to attract the right people because that's the whole purpose of your messaging is to get the right people in the door to show them what's possible and then invite them to join your course creation stuff. So it's really. Nobody talks about that.
Do they? I agree.
People don't talk enough about messaging. Um, I did learn, uh, I mean, you and I both have learned messaging over the years from a lot of different people. Um, but I, you know, I do agree like, so one of Jamie's mentors is Stu McLaren and one of my mentors, Russell Brunson, I feel like both of them talk pretty well about messaging as well, but yeah.
I don't feel like it's talked about enough.
Yeah. Or how to systematize it and really hand that off to people. Because like, I was like you, I always thought I had to have a new message for every blog post and then a new lesson and teach something different every single time. So I'm like, gosh, I'm going to run out of content.
Actually, I did. I just stopped blogging.
No watching you. This is a really good example of this, actually. So I'm just going to quickly talk about clubhouse, whether you think it's cool or not. I think this is a good lesson. So all my friends are telling me, you know, clubhouse, clubhouse, and Jamie Jamie's like, you got to get on clubhouse.
Right. And I fought it for so long. I'm like, I don't want to, I remember
the post all about
focus. I'm like, I don't want to be in clubhouse, but then we have this challenge coming up and my whole main job is to drive traffic. So I'm like, okay, well let me just try this out. Right. So at first, so meeting who I am today, I was like, I'm going to track all my stats and really look at the numbers and see like, is clubhouse worth.
And, you know, so I don't remember exactly, but my, I remember my very first clubhouse room. I ended up getting like 50 to 200 opt-ins for my challenge. It was insane. Like my first room I'm like, wow. I mean, that would cost me. You know, like thousand dollars in ads or whatever it was, I'm actually really bad at math.
So let's see like 200. Okay. So yeah, $1,600 in ads. Um, and I'm like, so, okay. But it was two hours of my time. I'm like, so that's like, okay, you know, let's, let's keep going with this. Right. Um, but the thing that I learned about clubhouse is I noticed a lot of my friends, uh, not Jamie, other people are. Not recycling their messaging.
So they'll do like a new room with a new title, new content, all this new stuff. Um, or like, let's say their core product is about one thing I noticed. They're talking on clubhouse about something completely different. And then they're coming to me and saying, you know, why am I not getting as many opt-ins as you or sales or whatever that is.
And it's because, um, I just repeat the same thing over and over and over on clubhouse, over and over and over. So like my I'm not even kidding you, you can go right now. I mean, depending on when you watch this, but I have eight rooms scheduled, all of them have the exact same title, word for word, the exact same description word for word.
And I just do Q and a, and I repeat, I just, you know, people only ask the same, you know, 25 questions. So I'm really repeating myself and just driving people to that opt-in page. And it works so crazy. Good. Like one hour equals about a hundred opt-ins right now for my challenge. Um, and I just think it's a good example of you don't need more than, you know, one solid
message really.
And the beauty of that is that because clubhouse isn't recorded, you can do the same thing again and again, and again, and people don't feel like it's. Repetitive. And they, you know, if they miss it, it's not a big deal. It's new people with new questions. So it's not always the same, uh, it so more, and you're really learning their limiting beliefs and their issues
talking to a lot.
Every question is like false belief, false bleed. Exactly. That's
beautiful. Well, yeah, I'm actually, that's one thing I want to start doing is, um, weekly clubhouse rooms. I'm going to say it here. I haven't said it publicly yet. Molly 10:00 AM on Wednesday central time. I need to now schedule it. Yeah, you can do that because
you have your podcast systemized and you're hiring someone to help you.
Yeah. And I
think I, you know, and the crazy thing is I have gotten so many clubhouse followers without trying even okay.
Little tip. If you just schedule a room, I had my eight rooms scheduled a month in advance. I was getting consistent followers without even having going
live. That's amazing. I have gone from about 1500 to 1992 right now.
I've done very few rooms, very few rooms like, and it's, it's pretty cool. I'm excited about that when I
left last month. Cause I only go on to promote my challenge. Yeah. So it's been a month since I've been on and I jumped up over a thousand and I wasn't even on the platform. So yeah.
So what is your mind, your handle on clubhouse in case people want to find you?
Oh yeah. Let me check mine. Mine's at Jamie bright. Yours. Mine is
at. Molly. M O L L Y Keyser, K E Y S
E R. Okay. I'll put that in the show notes too, as long as I don't forget. So what you're doing is amazing. And I, I, I love, I remember when we were on there together at first. Cause you remember, we started together a few things and you're like, Oh my gosh, I'm getting this.
And you were sharing your stats. Oh Jamie,
she really, yeah. You really helped me because. This is basically what happened. I'm like, okay, Jamie, I finally did it. I joined what, what should I do? And you just like rattle off a bunch of tips. And I just ran with it and like, I really still, to this day, haven't really done much different,
but it's working, that's all that matters.
And I did a podcast episode, a few, like back in January or December on clubhouse. So if you guys want to hear the tips, you can go there and listen. So just go check that out, but yeah.
Is S O P so just to tie that into the topic of this, like, everything is like a focus in a system. So,
yeah. Can you, can you explain what an SOP is in case somebody is not?
Yeah, so it's a S
it stands for standard operating procedure, but that's just a fancy word, a few fancy words for, it's a checklist of like, step-by-step what you need to do. So like, you know, I'm I made once I, once I feel like I quote unquote mastered clubhouse for me, I made a checklist that way. It's like, okay, if I.
Don't go on for a month and come back. I'll actually remember what I did to have success with that, because if you're anything like me, you will forget
immediately. Yeah, dude, I can't even remember my kids' names half the time, so I need everything written down. I don't remember
what I had for breakfast. I don't know.
I didn't even know it was March, so.
It's hilarious. I like, I couldn't even remember my clubhouse handle and it's just my first and last name, like serious.
We don't have to think about those things like that mental load, man, when you can let it actually, that's a really good point too, is that the beauty of creating those processes is that you have less to keep in your head.
And so you don't have to carry that because there's so many things we're thinking about. And so many things we have to do in our businesses. And if you don't have the space to really. Think through things and have that clarity. If you've got all of these things weighing on your mind and you lay down in bed at night and you're thinking of your to-do list, like that's heavy.
And so when you can create these SOP use and just like not have to worry about it and like hand them off to somebody else to do, like, maybe you can't do that on clubhouse yet. You could though you could hire a student to run a room, right. I coach
you much outsource everything except for the actual speaking.
Right?
I mean, you could, because you have these SOP in place and that's just so powerful and you just create them as you go. I have my team members, when we do something new, I have them create their own SOP. Like you don't have to create all of them. You can have your people create them. So yeah. Also
another good they're good for everything.
Jamie just said, plus when you're onboarding new people, plus if you ever want to create a course about a topic, you can literally just grab all your SLPs and include them in your
program, which people love. Yeah.
Like my clubhouse SOP is like a bonus for when you join my program. So
love it. Yeah, for sure.
No, that's wonderful. So, uh, no, I love that so much, man. Um, Somali, is there any other mindsets. Actually, you know, what I would like to talk about is, um, we said something before we started recording you. Go ahead. You've got some, I'm gonna say I do
have a big mindset piece about hiring. Do you think that that's something that sure.
Bring it
anywhere. This is a fun conversation. People get to eavesdrop in. Yeah,
I'll explain it really quickly. But basically with my last company, I feel like a lot of my hiring decisions were based on. So, Hmm, let me start over. So with my hiring, I actually had a mentor and I asked that person, how do I know when it's time to hire someone?
And they said, hire where it hurts. And I thought, okay, well that means, you know, if I'm feeling overwhelmed with something, I should make a list of those things and hire someone to fulfill those duties. And that's not necessarily horrible. However, I have learned that there's a better way to go about it.
So when you're building a business, the whole point of the business is to make money, right. To make a profit. If you don't want to make a profit, then you know, you shouldn't have a business, it should be a hobby or something out of the foundation,
whatever that is right. For someone else, whatever. Yeah.
Business is
to make profit. And so the mindset shift that I've really made recently is. How can I, or where can I think of in my business, not where I'm busy, but where can I, where can I find the most leverage? So for example, this person we just hired. I'm like, okay, well, I'm not really busy with Instagram.
I'm not really busy with YouTube. I'm not busy with these things because we're not currently doing them because I don't have the time to do them. Right. But if I have someone doing these things and then I did the calculation. Okay. If they can get X amount of opt-ins. Um, I know that X percentage of those will convert into a sale.
So that means this person needs to get X amount of opt-ins per month to double or triple their salary. Um, so then you just come up with, okay, what are their 30, 60, 90 goals? As long as you're setting the correct goals with the correct measurements, then you can bring someone on, even before you quote unquote, have the money for them, because they will be paying for themselves.
And if they don't pay for themselves, which you will know, because you will be tracking these things. Then you let them go and it's not emotional it's business. And this is the biggest, this was a really hard lesson for me to learn, you know, I would bring people on and I just, I liked to front be friend people and, and, you know, I like to get really close with people and then I would it, and it was really my fault.
I wasn't measuring things correctly. And so I would ask my mentors, you know, well, how do I know if this person's doing a good job? How do I know if I should let them go? And. Now it's, it's clear, you know, you set number goals, not a goal of like, make Instagram look pretty, but, you know, drive X amount of opt-ins from Instagram, which they would then convert into sales.
And if they meet that goal, they remain an employee or they can move on up or whatever. And if not, then you let them go. So anyways, the mindset shift is thinking about. Hiring more in terms of the business and the logic and the stats behind it versus the emotion of like, where do I feel I need help. I actually don't even let myself say that anymore.
I don't let myself say like, where do I feel we need help in the business? Where do I feel like the word field for me in business? I just don't go there anymore because it's all about the stats. Um, and I know old me would be like, that's so boring, but. Business
is about profit. It is. And I know it's not that you're an unfeeling person by any means.
Um, but I
I'm actually yeah, very feeling an emotional person, which is why it's hard for me to, to change to this, but yeah.
Right. And, and you know, how many leads they need to bring in to make money because you know, your statistics, you know, how many people are going to convert, right. And w they will know what success looks like.
And if you know that number, when you're hiring them, they know the expectation upfront. So if they don't think they can do it, if they're not qualified, they're not going to take the job because they're going to get fired when they can't do it. So it's like you
see better for the employee. I can't imagine, like, I mean, apology to any of my master boys that are listening to this that had no expectations, you know, um, we all start somewhere and we all have to learn those things, but it's like, Yeah.
I mean, you need those numbers and those boundaries for the employee and for yourself
agreed for sure. And like I'm currently hiring an assistant right now. And, um, for me it was looking at. You know, is this the highest use of my time? And it was identifying what are the key things that I need to have in place in my business to keep the momentum moving forward at a bare minimum.
And am I actually doing them and doing them consistently? And frankly, the answer is no, because my life has been a little crazy. And so I was like, okay, well I need to hire somebody to keep, these are the bare minimum things that need to happen. I want podcasts coming out at least once a week. Um, I want to be.
Getting on as a guest on other people's podcasts is at a minimum on average once per week. And I want somebody to help me do that. And so I know if I do those things, everything else will continue to grow. And so that's literally how I designed this job. Like description was here. It's not a high level thing, but it's just keeping that consistency, keeping all of that.
Um, like I need those drivers in my business cause I know they will move me forward. So when you know that it makes hiring a lot easier and then. We can measure that. So it's beautiful. I love that. I love that. Okay. So I have to share before we hit record what we are probably recording, but out of context, um, we talked about a question that we've both been asking ourselves lately.
Um, what if it were simple, tell me where has that come up for you and how has that been shaping what you're doing?
So. I know this is a lot about comparing then and now. So with my last business, um, I was very stressed out. I was not, I didn't, I felt like I didn't have time for myself. I realized though that I just, I didn't have the right boundaries.
I wasn't making that time for myself. And things felt very, very hard, pretty much all the time. Like it's a lot. It was very chaotic, honestly. Um, With my new business, the whole purpose around my husband and I creating the strategy for this is it is for it to be simple is for us to have work boundaries and have a life and remain calm and so far so good.
It's been really awesome, um, business by design, but anyways, um, So, yeah, I guess when I started the new business, as soon as I started to feel any kind of stress or chaos or anything of any kind, I don't know exactly what helped me to ask this question. I'm probably assuming my amazing therapist has helped
me to come realize this, but.
I remember,
I was just like panicking over something in the business. Like I normally would. And I stopped and I just asked myself in my head, you know, what if I just allowed this to be easy? Like, what if I'm the one that's, you know, cause the business, it ultimately is a reflection of you. So I'm like, what if I'm the one creating all this chaos?
What if I'm the one? Um, You know, not allow, like not allowing myself to, to have space for myself or whatever that is or bringing on this stress. Like, what if I just let this be easy and just see what happens? Um, because a lot of times, you know, if I don't meet a goal or when you're first starting your business, you don't know if something's gonna work and I'll be like super nervous, like, will this work, will this work?
And it has allowed things to be easier. I have to say, um, It, it sounds like if I, if I heard this two years ago, I would be like, Oh yeah, easy for you to say that's woo. It's not like, uh, something that you can, it's not like hard to implement that thing. But I don't know. I mean, maybe it'll help you, maybe it won't, but just ask yourself, you know, what, if you allow this to be easy and what if you just actually allow it to be and then see what happens and go from there.
Yeah. And I've been, I've been looking at my business and saying, what if it were simple? Like, do I really like. What if I don't want to be on Facebook, how can I make it simple and not be there? I'm like, Oh, that would simplify. So I, you know, and it's fun, you know, I have to laugh that you went into Facebook groups as your first platform, because like I rock, I mean, you've.
You've been a group person for ages, but like I've rocked the snot out of Facebook groups. And like, I love engaging in Facebook groups. And I know sometimes for you, that can be heavy. Like you do it. Great. And you automate it. Well, it's funny
about the new business is it's not heavy for me anymore. We can talk about that more later, but
I'm trying to get to everything, but I know like my tendency is to spend lots of time in Facebook groups because I enjoy it.
And yours is not like. On the surface. I know we can automate, and I know it's not hard for you anymore because you've got it down. Um, and that would be a great podcast topic for sure. But, um, I think it's hilarious. I have not done a Facebook group. I haven't actually even done a free community and I'm doing all of my community on the backend as part of my business.
Whereas you are going more into community now, I think, than you did in the past, on the front end. Yeah. In a beautiful way and you've figured out your thing. And it's just, it's just very funny to me to see kind of like the flip-flop of
roles and it just all depends on what your product is and who your people are like for you.
A podcast makes so much sense. Um, for me, I actually did try a podcast in the beginning cause I've, I've done podcasts in the past with success, but. It just didn't get the traction that I wanted. So I tested it and, and that's the beauty too, is you can test something and go all in on it and give yourself that time.
And if it's for you. Great. And if not, you can try something
else. Totally. And really that question of what if it were easy, like the idea of having to nurture a free community when I've been going through a lot of personal change, didn't feel easy to me. It didn't feel light and it felt a little bit like a burden.
And I said, okay, well, if it were easy, it would look different. And what might that look like? And, and even my marketing, I'm like, well, what if I, what if I don't want high volumes of traffic, but instead want high, like high. Traffic that has a high amount of trust. Like I don't need
a lot
high quality perfect people.
And, and the corollary to that is what if they sought me out instead of me making this massive,
crazy difficult effort to have
to find each and every one. So that's the question I've been chewing on a lot? Like what would it take to. Attract the right people to me, as opposed to like trying to convince or market them to me.
Um, which I know it's subtle.
That's exactly why. So this question, same thing. I've been asking myself that a lot and that's exactly why I actually. Decided to do a course specifically, it's going to be different for everyone, obviously. But like, for me, that's what I feel is like, quote, unquote, easy, right?
Like I've done high ticket sales. I've done all those different things. And just like you, you know, you don't want to fill that sales push. And like, I don't either, like who wants to spend all day convincing people that they should buy your thing? Like, you know, they should, you know, you should have good enough messaging or whatever that you need for people to see that they need it.
And if not, You know, peace out because no one, no one wants to have that stress of like trying to convince people all day. Um, so yeah, that anyways, that's why I did a course because then I won't have to be, be doing that. It's like people can get into my funnel and they can watch my program for free. And if they want more, they buy it.
And if not, That's cool. You know, and then that, and also recently, or about a month ago, I was like, Oh, what could our next second product? What could our second product be? What could our next product be? And I'm drawing a funnel and I'm just like, Oh, it's for the future for the future. You know? And then I'm just like, Molly, what are you doing?
Like if it's simple, if you want things simple, why do you want a second product? That's why I know I can make the same amount of money with less effort. Just focusing on this one thing. So I'm like, why am I doing this? And so, yeah, I think it's a really
important question. Well, and I think sometimes for me, I feel a lot of worth from checking things off the busy list.
Like when I'm busy, then I deserve the success that I've earned. Whereas, and this is a huge mindset shift that I've been leaning into. Um, I don't want to work more than 10 to 15 hours a week, and that means. I don't want to create a job. I want to architect a business and bring other people in to be a part of it.
Like I genuinely want to build the building for other people to occupy and run and manage and not like a physical building, but just that idea of that container. Yeah. I want, I want to be the visionary. I want to be the leader of the inspire. Like I want to draw in the right people. Um, but I don't want to do the stuff it's kind of that whole book by Dan Sullivan.
Um, who not, how, and, um, I, it's a huge shift for me because before it was, Oh, look at that. It's a pose that she's putting up on the screen on zoom. It says find the who, hold on. Let me take a screenshot of this. I will post this in our little telegram Tamil on Instagram. That's fantastic. It says find the who, not the how.
Absolutely. And that's a huge shift for me is that I don't want to be doing it all myself anymore. I know that other, like, it means letting go of control and it means letting go of the sense that I have to work hard for my money. And I don't like to feel like I deserve it. Bologna. It's crazy. I can still relate to
that.
I think a lot of people can relate to that. Yeah.
Yeah. Because if money was easy, it feels like you almost feel guilty about it. Like I used to
come from an employee mindset to a business owner mindset.
Absolutely. It's taken me 10 freaking years to make that shift. Yep. Mainly there. And I'm, I'm really excited about it and I no longer feel guilty about hiring somebody to make my job easier.
I used to feel bad about, yeah.
Are you still doing things for message. My employees and be like, what can I help you with? Like, I work for them. Like. I think it's too we're from the Midwest.
Like probably I'm like, I'm sorry. I'm asking you to do this, even though I'm paying you still stay and ask you questions today.
It's like, wait a minute. I genuinely felt guilty giving them tasks. I'm like, wait a minute. They want to be okay. Paid, they want to do something, you know, like they enjoy their work. They want to be working with me. Why do I keep doing their job for them and feeling bad and not really allowing them to shine.
And it's just, I mean, there's just, we could go deep into all this mindset stuff, but. I think that might be a good place for us to kind of wrap up, um, Molly, can you share where people can find you, if they would like to hear more about what you're doing or maybe they want to add a course into their business, whatever it is, uh, how can they stock you and find you.
Yeah, so I would love to be friends. Um, I'm actually hosting a free five day course creation challenge. It starts March 22nd of 2021. So if you're listening to this before that, and you can go to profitable courses.com/challenge, and Jamie I'll have a link in the show notes. I'm sure.
As long as you give it to me
to know, as long as I remember to give it to her.
And then if you're listening after that, um, we do the challenge, um, multiple times a year. So you can go to the link and sign up for the next one. So yeah, I'd love to see you there. And whether you want to be friends or check out what I'm doing or build a course,
you know, I'm here for yeah. And you can be friends with Molly, but not best friends because I claim that status.
Thank you so much.
Thanks for having me.
Thanks so much for listening to today's podcast. If you are enjoying these conversations or there's someone that you think should definitely be on the podcast, I would love it. If you would hop over to Instagram and drop me a DM at Jamie bright adventures, I wanted to start doing more of these conversations because I think there's so much knowledge to be learned.
And frankly, It's just really fun for me to have conversations with people that I love and respect and get to introduce you to some of my favorite people in this space who are just crushing it and who are in sanely. Brilliant. And I personally always kind of find it fun to listen in to conversations and see where they go.
So, um, let me know what you think about, I'm really curious. I hope you're enjoying them as much as I'm enjoying recording them. And would that my friend don't ever forget that we are brighter together and the world needs us. So let's go out and make it 📍 brighter.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Connect with Megan Kuethen, the "Queen of Ops" at @thequeenofops on Instagram.
Like this episode? Would you take a moment right now to please leave a review? That'd be amazing, thank you!
Send a DM to Jamie Bright @JamieBrightAdventures on Instagram and let her know what you thought of the episode!
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Apply to join the Brighter Together Mastermind and get all the details by clicking here.
>>> http://wearebrightertogether.com
Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures
Sign up for podcast email reminders here >>> http://brightentrepreneurpodcast.com/email
Transcript:
Hey friend today instead of our regular podcast opener, I thought I'd play a little guitar for you. I'm out of practice, but why not? Right.
just kidding. Not going to do that. I don't know why I thought that would be a fun opening, but here I am. Let me put my guitar away. Oh, my gosh, I'm sitting in my closet recording. Cause the sound is better here. And my guitar happened to be here and I haven't picked it up in ages. So I thought I would. But today, what I really want to talk to you about is the intention behind what you're doing. Why are you growing your business? And I want to talk about why it's so important to answer that question and what got me thinking about it in the first place.
So it's going to be an awesome episode and I cannot wait to share with you 📍 so a couple of weeks ago I got mail, like a piece of paper, actually. It was several pieces of paper from Casey Graham, who is the founder of gravy. They're a payment recovery company and he sent out this thing called the outsider and it's a paper newsletter. And it's fantastic. I was really surprised to get it.
I've been a client of gravies for several years, although, with closing down the photography stuff, I'm not using them at the moment cause I don't have that membership going anymore, but they were great. And I got this outsider newsletter and it was all about defining your owner's intent, which is.
Basically the reason why you are growing your business and what your goal is for your business. Now that might seem really basic, but it's a lot deeper than you might realize. And it got me thinking in a big way. So when I was first starting out my business At that point, my entire goal was just to replace my household income so that I could have more freedom over my time and more autonomy. Be able to see more of my kids' milestones and be around more frankly, I was tired of commuting an hour and a half each day, and then working in a job that sucked the life out of my soul.
So my complete purpose in starting my business. Was simply to replace my income so that I could get out of a job that sucked the life out of my soul. I didn't want to be an actuary anymore. Because of that. And because that was my intention with the business, I basically created another job for myself.
The business was fully dependent on me. I was the face of the company. I was one doing the delivery. Yes. There are times when I had a team, but it was all based upon me. And I was constantly busy. Constantly busy. I did all the copywriting. I did all the sales pages. I did all the marketing. I did all the customer support until I got really wise and finally hired somebody best investment I ever made by the way.
And yes, it was amazing. And yes, it was very profitable. But I was very busy and it took me until several years later to really learn how to grow a team and to pass some things off so that I could get the freedom and autonomy that I was really searching for. And it was a really hard transition and I was still working on it even before COVID came.
I was literally in the middle of evergreening, everything so that I could step away a little bit, but it was still push, push, push, and very much so dependent on me, even though it was less dependent on me than it had been in quite a long time. And so when COVID came and I went through the whole massive business transition, it was kind of like giving myself a clean slate and.
I was able to think about how I would do things differently. Now with the 10 years of experience that I have doing this. Full-time. And at first I wasn't thinking about that at first I was thinking, okay, how do I get some more money into the business? Because my income dropped 85% like overnight.
It was awful. It was stressful. You can hear all about it. And season two, and it was a very much so income focused again. And by the way, there's nothing wrong. If that's where you're at right now. But as I began to move forward and as I began to get really clear about what I loved and didn't love, and as I remembered, and I thought about the fact that this was.
An opportunity to really build a business that just made me come alive in a way that I hadn't felt alive in a long time. I mean, I love photographers, but I haven't been passionate about photography in several years. And I was when I started that business. But today I would never start a business in the photography industry because that's not where my passions lie.
Can I help them? Absolutely. But I wanted something that was more aligned with me. I wanted to run. Masterminds and work with entrepreneurs. And I thought I would have to wait on the masterminds until later. Anyways, you've heard the story. If you've been listening to the podcast for any length of time, you've kind of walked through that journey with me and gotten to see where I've come from. But when I got this thing from Casey, this outsider. Pamphlet, I would know what to call it. paper newsletter. It really made me stop and think about why am I doing what I'm doing now? I had already been very committed to lifestyle design.
I know from experience that it doesn't get easier to step away from the business once it starts making more money. And that if you set it up from the beginning to be fully dependent on you and super busy, then later on. It's still going to be fully dependent on you, maybe even more so, and even harder to step away.
So with this one, I've been committed to creating a business that I really only had to do about 20 hours a week of work with, because I do homeschool my kids and. Uh, he ran a crazy long ultra marathons, which means spending miles and miles and hours and hours and hours on the trail each week training.
And so I need to have that flexibility if I want to have, well, one, if I want to have the presence that I want to have with my children, when I'm homeschooling and really do that well, but also have the time to do the training without it affecting my business. So, as I was thinking about the owner's intent, I realized more than ever that I don't.
Just want to run a mastermind or build a mastermind business that can scale where I'm running. All of these masterminds. I want to build a business that can truly have a massive impact beyond what I can do alone. I want to see entrepreneurs come alive and have the lives they actually want instead of getting stuck in the weeds and the to-do lists.
And actually not having, like most people don't even realize how trapped they are by the business that they themselves have created. And I know masterminds are a great way to help them out of that. I want to help them shine bright and make an impact in the world as well as an income. And honestly, I just want to empower you to know how to empower your people so that we can make massive impact in the world.
If I can help you change the lives of the people in your audience, even a one tiny way, then my impact has just been multiplied several times over. That's what makes me come alive, empowering people like you to empower your people so that my impact can scale so much greater than what I can do. I really started thinking about that deeply and about how I was doing that.
But I realized that. I actually want to be the architect this time and not an employee. I don't want to create a job. I genuinely want to create a business that yes, I'm going to do a little bit with, and yes, I'm going to be the face of it.
And it's going to reflect my heart and the impact that I can have in the world. But. I want to create something that can grow so much bigger than me. I want to empower people who have that same mission as me, who genuinely want to see entrepreneurs succeed, come alive and reach their goals and have a greater impact in the world.
I want to do that with other people. I want to bring them along. I want to empower them in the same mission with me, so that we can do it together. And that just lights me up and I genuinely want to be an architect and not an employee. In fact, my dream is to empower at least a thousand entrepreneurs through brighter together masterminds by the end of 2023.
And I can't do that alone. In fact, I actually wanted to have a much bigger goal than that, but we're going to start with that one as the stepping stone stone goal. And I honestly believe that it's possible, but it isn't possible if I'm simply creating a business. That's. Where everything is done by me, where I am the employee, where it's all based on me.
Yes, I am the architect. Yes, I have the vision, but. This time, this time is different from when I first started, because I can see that I can have the influence on an even greater scale. I can leave a greater legacy. I can impact more people by building a team of people to do this with me, by finding the right people, to be a part of this business.
And by structuring it in a way that's a legitimate business and not just. A side hustle. Not that there's anything wrong with a side hustle, but it's a totally different mindset shift. So my question to you is. Why are you building your business? I mean, yes. You want to help people. I assume, since you're listening to this podcast, but you could be working for somebody else doing that. You could be an employee. Why do you feel so deeply called to run a business? And why have you structured it?
And the way that you've structured it is this really how you want it to be.
And if you've enjoyed these podcasts and are getting a lot of knowledge from it, and you just feel like you resonate in a big way with the idea of not just making an income, but truly making an impact in the world with your business. And you would love to be surrounded by a community of like-minded entrepreneurs who are working to get out of the messy middle.
And scale their business and impact in a big way. I would love for you to consider becoming a part of the brighter together mastermind. Now at the time of recording this, I only have six spots available in the current group that I'm running and I'm not quite ready to start a second group yet. So if you are interested in having one of those spots and being one of the thousand entrepreneurs that. I am helping to reach, to empower and to grow their businesses in a real way.
And you would love to be a part of this. What I'd love for you to do is go to, we are brighter together.com and fill out the application. It's got all the details there. It's got all the pricing info and what we do and how often we meet and all the things about it.
And in the meantime, it just remember my friend, we are brighter together and the world needs us. So let's go out and make it 📍 brighter.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Apply to join the Brighter Together Mastermind and get all the details by clicking here.
>>> http://wearebrightertogether.com
Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures
Sign up for podcast email reminders here >>> http://brightentrepreneurpodcast.com/email
Transcript:
In the last episode I talked about how important it was to shift your mindset, if you want to get out of the messy middle and really scale. So in today's episode, I thought I would share three of the biggest mindset shifts that I believe need to happen in order for you to get out of the messy middle, because these three things will keep you stuck.
Long-term and until you recognize them, it's going to be really hard to move beyond them. And that's genuinely what I want for you It's going to be a good one. So let's dive in real fast 📍 you should probably know that the reason. I know these mindset shifts are so prevalent are because I have struggled with each and every one of them at some point in my entrepreneurial life. And when I overcame these three mindsets or shifted them into whatever they needed to be, that's when things really started to take off.
And kept me from being held back in that messy middle and started to grow much easier. So it's, it feels a little vulnerable sharing these with you, honestly, because I've had to work through them myself so much, but here they are because I want you to. Basically benefit from the stuff I've been through.
And if these are things that are keeping you stuck, the sooner you can recognize them the faster you're going to be able to move beyond them. So, number one, the reason that we are stuck in the messy middle. Is that we feel really insecure about our worth and our authority and feel the need to prove ourselves.
what I mean by that is we're putting out way too much free content, or we are over-delivering in our courses and our memberships where we might even been giving them. All of this information, that's really, really great information, but it's overwhelming them. They don't need to know all of it because they just want results.
They want to implement what they're learning and get results as fast as possible. But we feel this need to give them more and more and more information or to do more one-on-ones or. Basically, we take on this responsibility for getting them results. So sometimes, and I've seen this and I've done this, so not just seen it, but done it.
We even jump in and do the work for our people. So for example, let's say that you're a copywriter and you're teaching people how to write copy, and you give them all these templates and you. Teach them all the different things they need to be thinking about as they're creating sales pages and all these other things, but then you have somebody who reaches out and they're struggling and they're like, Oh, you know, I just I'm struggling with this or that.
Or could you critique this? And so even though you didn't charge them for it, and you've got a lot of people and it's not scalable, You feel like you need to prove that what you're doing is good and you feel like you must get them results. And so not only you do, you critique it, but then you give them all of this copy and you kind of do some of the work for them, which honestly.
Sorry to say it. It's kind of, co-dependence when we take on the responsibility for them getting results, we need to guide and help them learn how to do things on their own and focus on results more than on giving more information or just doing the work for people.
So that. They can truly learn how to do it themselves and be able to replicate it in the future, but also teach them how to trust themselves. The reason we do this, it's not bad to help our people. I mean, love on your people, help them get results for sure. But keep your boundaries in place because what happens is.
If we're doing this because we feel insecure about our worth or we really feel like we need to prove that we're good enough. And that we know enough that we really can do this. What's going to happen is that we are going to fill our calendars with time. We're going to put other people's needs above our own.
We're going to do way too much free content because. We don't really feel like we're good enough to sell, or we feel like we need to prove it to more people. And we basically fill our time with stuff that isn't actually going to move the needle in the end. So, number one, you need to know that you are enough, you can do this and that the goal is to help your people get the results that thereafter and do it in such a way that still gives you the freedom.
And. Protects your boundaries and allows you to live the life that you want to have. because when you don't, it's so easy to get sucked into doing way too much and not actually move forward. It's more like spinning your wheels and almost all of the time. And I know this myself it's because you're insecure about if you're good enough, or if you really can help people.
Number two, sometimes we get stuck in the messy middle. Because we're afraid of what other people are going to think. This usually shows up in the form of perfectionism. we want everything to be absolutely perfect. And it shows up in the form of shifts. Well, I should have this massive audience before I do this, or I should have this whole funnel in place before I ever sell, or I should have all of these things that I need to have, because that's what this course I take told me.
I need to do. Before I can legitimately move forward in my business and start selling to people. I should have the course done or the product finished, you know, I should have the sales page written. None of that matters. It only matters if you care about. What other people are going to think, or if they're going to judge you, we think we have to be perfect.
We think we need to have it all right. And we worry so much. Well, what are they going to think if I sell something to them and we created together and it's not perfect. What if I sell it before it's done? Well, as long as you're framing it. Okay. And saying, Hey, we're going to co-create this it's fine. as long as you're not lying about what's there it's okay.
But. Getting stuck in the sheds. Like I should be doing this. I should be running ads. I should any sheds don't should on yourself. Anytime the word should comes up, it should trigger up. I probably don't need to be doing this or there's maybe a different way or. Do I really have to do this, or is this me worried about judgment or not being good enough or any of the other things?
So fear of judgment will keep you stuck in the messy middle, because you will do all of this stuff that you don't need to be doing. You'll put so much time and energy on something being perfect. When spoiler alert. It's never going to be perfect. It won't, it's always a work in progress. This is like art.
It's not necessarily ever done. You don't perfectly right. a best-selling book the very first time there's multiple drafts, there's edits. There's all of these things that happen. It is a dynamic growing, changing, shifting thing. If you're truly going to have an amazing business and testing is a natural part of it, it shouldn't be perfect.
C plus work. It's enough now I know that's really hard to hear or do, if you are an Enneagram three, like I am a perfectionist. Somebody who wants to be the best at all, they do. But that's more a reflection of my own insecurities and my own fear of judgment then of what actually works to grow your business.
And so much of the energy that you're putting into your business. When you're afraid of judgment, isn't going to get you results. It's a waste. And it's keeping you from doing the things that actually matter. It's keeping you from reaching out and asking people to. Be a party of our business. It's keeping you from doing the things that really matter, and that really will move you forward faster.
They'll keep you stuck in the messy middle. The third thing that we need to recognize and overcome is that sometimes. We actually benefit from the busy work that we're doing, because it makes us feel good that we're busy. It feeds our ego straight up. It feels good to be wanted. It feels good to Mark things off the to-do list.
We gain our worth from achieving, even if it isn't the best use of our time, just, it feels good to make that little graphic in Canva instead of hiring a VA to do it for you. And. Sometimes the things we're doing are being done. Not because we really want to move forward, but because
maybe something in us feels like we need to earn our love or achieve in order to feel like we are worthy of love. That's something that I've dealt with. That's my not everyone's, but it's definitely mine. Or that if I give to my clients more, they will spread the word more for me and we try and earn it that way or whatever it is.
So often we're afraid to let go of doing all of the things and we make excuses about, Oh no, we really love doing all the things. We love them because they feed our ego and make us feel like we're doing something worthwhile. But they aren't growing our businesses. And so you really have to ask yourself, what's your goal here is your goal here just to feel smart, like, do you just want to go up on clubhouse and go up on stage and share some knowledge so that people think of you as somebody who's really bright and feel great.
Which that's okay, but recognize it for what it is or do you, I want to do it with intention behind it and not care so much about your ego and about getting credit or, being known for something because you want to be the best of the best of the best of the best. And so you focus on all this stuff that.
Helps you be known, but doesn't actually make you money because the backend stuff isn't as fun or whatever it is. Right. I've always wanted to be the smartest. I always want to be the most helpful. That's just kinda my own thing. I want to be perfect the best. And so, so much of what I did was motivated by my ego and it wasn't until I set my ego aside and said, Hey, you know, I don't need to prove all the things that I know.
I just need to help people get results quickly. What's the fastest, easiest way I can help them get results. What's the least amount of work they have to do in order to get the clients that they're looking for or to grow in their business or whatever it is. Right. And when I took that mindset shift and I went from having to show them how smart I was too.
Really focusing on them and how little could I do and starting to evaluate everything I was doing through this lens of ego, It feels so good to check all these things off the to-do list. But it feels even better to spend that time with my family or to be out on the trail.
And so I had to ask myself, am I willing to not help everybody with everything and to let go of these things that are feeding my ego in order to get the things that I say I truly want, do I really want them? And so here's what I want to ask you to ponder. Do you really want to move out of the messy middle?
Because if you do the first step is to admit that you want it and say, I want this more than I want to feed my ego. I want this more than I care about what other people are going to think. And I know that I can help people. I don't have to prove that to anybody, not even myself.
Because when you do this, It will change the way you spend your time. It will change the way you develop your products and it should change the way you do your business and allow you to let go of so many of the things that you're doing in your business that really are only there to serve your insecurities or your ego.
And aren't actually serving your prospective clients or your customers. And what I want for you is to let go of all that garbage and focus in on the stuff that really works, that really helps them. And that really moves your business forward because that. Is where you are going to start to move forward out of the messy middle it's through saying no.
And not saying yes to everything that will get you, that momentum to move forward.
because the more you can say no to, and the more you can focus on the things that remain, the more you're going to grow. Do more of what's working really, really well. Just go deep into it. And you are going to grow so much faster and have so much more space in your business, in your life.
And you're going to have more of all those things that you say you really want to have without it sacrificing. Your life without your business running you. And that is how you scale out of the messy metal. Now, if you want help with this and support as you go, I would love for you to consider becoming part of the brighter together mastermind, where you will be surrounded by like-minded entrepreneurs who are moving out of the messy middle, who are committing to focusing.
To supporting each other to learning how to be a mirror for each other. They can point out those limiting beliefs or those mindset shifts that need to happen and support you through it.
Do it and remind you of who you are. You can be seen and understood. And celebrated and supported. It's just magical. I would love to have you in it. If you're interested, you can get all the details@wearebrightertogether.com. Right now, as I'm recording this episode, I currently have six spots available, but once they're full, I'll be opening up a waitlist.
And if you'd like one of them just go to, we are brighter together.com. You're not going to see this perfect, beautiful, huge thing. It's a Google form, at least right now, as I'm recording this and it's got all the information there and what you need.
But I didn't let my perfectionist tendencies take over. Eventually I will make a bigger, more detailed page, but check it out. If you have any questions, just reach out to me personally, on Instagram at Jamie bright adventures. The link by the way to that is in the show notes. And I will be happy to answer any questions in the meantime, just remember we are brighter together.
My friends, the world needs us, so let's go out and make a 📍 brighter.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Apply to join the Brighter Together Mastermind and get all the details by clicking here.
>>> http://wearebrightertogether.com
Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures
Sign up for podcast email reminders here >>> http://brightentrepreneurpodcast.com/email
Transcript:
Confession. I don't do email. I just don't. I hate it. I hired somebody to start doing it for me in 2013. And I have not looked back since in fact, I don't even have email on my phone and. Yes, I have an email address, but it's fully managed by my customer service gal. And she is my favorite person in the entire world most days, because she can do everything I need in very little time and respond to stuff that needs responses from me by asking me a quick question, and then I'm not distracted by email all the time.
Now that being said, I do have one personal email address that I use for like my kids, teachers, and you know, all the things that require it, that aren't business-related that I have to deal with on my own. And somehow somewhere I ended up signing up for a newsletter with James clear. And I, I've gotta be honest.
I haven't read email newsletters in years because that's why I wanted somebody else to do my email because I will read them and I get sucked into them and I get pulled into all the hype and I need to focus. Like I don't need more stuff. I don't need more education. You probably don't either. I need focus.
I need to just do what I know I need to do and move forward. But I saw this newsletter come through from James and he's amazing, he wrote atomic habits. One of the most brilliant people. I follow a note. And when I do go into that inbox, which is like once a month or whatever, I never check it.
But when I have to, because I know there's something there from a teacher or something, and I see his stuff, I'll read it because. It's some of the best content in an email I've ever seen. And so today I want to share with you a nugget that I took from his email and talk a little bit about how that can help you grow in your business and help you identify what you should be focusing on right now. 📍
So here's a quote that hit me really hard that I wanted to share with you. Now, this is James clear. He said where to focus for the beginner execution for the intermediate strategy for the expert.
Can you guess what it is? That wasn't his quote. That's my little side it's mindset. Okay. That's James clear from his email newsletter. I just thought this was so brilliant because it makes so much sense to me when you're first starting out, you need to know like what the softwares are to use, what the tools are, how do you actually do the things and what does it look like and how do you get people onto an email list?
And what do you say. And the focus is all on getting it set up, it's figuring out what to do and how do you actually make that happen? And that's the bulk of your questions when you're just starting out. Then once you start to get some progress, you start to make some money. That's one strategy is so important.
That's when you get super intentional about your messaging, about your offer, about your conversion mechanism, about your traffic and about your nurture. When you get those things into place, then things can really start rocking. And rolling, this is where courses on marketing and sales and all of those things are super helpful and they can really start helping you to accelerate the results that you are getting in your business, which is fantastic.
However, and this is the biggest mistake I think I see that keeps people stuck in the messy middle is that we don't give our strategies enough time. We do this thing that I call FOMO marketing. We try a strategy and maybe it kind of works. Maybe it doesn't. And then we read all those email newsletters, which is such.
Oh, such a black hole and we get all hyped up and we're excited about so-and-so's new free challenge. And we get excited about this and that and somebody else's course, and then there's this course and there's that course. And we know intuitively that we need some sort of strategy to move forward, but instead of sticking with one and going deep with it, because I can tell you they all work.
They almost all work. I shouldn't say everyone cause haven't tried everything, but I feel like I have tried all of them in multitudes of different ways and you can get results from any of them. So I'm speaking from experience here, but the way you get from that messy middle to truly scaling into seven figures and beyond.
Is by focusing by not doing all the things, but instead saying no to as many things as you can, and focusing on the one strategy that aligns with you and a massive way, and that's going to help you move forward. Just go deep with the one thing and not give up too early. keep whipping the cream until it turns into whipped cream.
And if you miss that episode, go look back a few episodes ago where I talked about with cream. Basically at this point to move from that intermediate stage to that expert stage, you need that mindset shift.
You need to be able to focus. You need to trust yourself to implement one thing really deep, and a lot of times the easiest way to get that mindset. Is to be surrounded by other entrepreneurs who are doing the same thing as you, who can support you along the way, they can encourage you and remind you that you do have what it takes.
They can be a mirror to you and point out the limiting beliefs that you have. Sometimes we can't even see those things that are so close to us and so much. So a part of us that they're holding us back because we're too close and we. May need somebody else to say, Hey, you realize that's just a limiting belief.
Like this is really what's going on. It's not that your offer. Isn't good enough. It's that you've got fear holding you back from putting yourself out there. It's a fear thing. Perfectionism is just fear or whatever it is, right. That's just one example. And that is why I believe masterminds are absolutely essential.
If you want to go from that intermediate, messy middle level to getting to that expert level, because what I know to be true is that right now, If you've found some strategies that work, you probably know everything you need to know to really go deep and do this well, but you need to trust yourselves and you need to overcome any of those limiting beliefs and adopt some new mindsets to help you get there.
Honestly, that's what I focus on in my mastermind is helping people believe that more is possible and then helping them see how to get from where they are to where they want to be. Because when you believe that it's possible and you know that you have what it takes to get there, then it's only a matter of time until that becomes your reality and having the support along the way.
Is invaluable. It's absolutely invaluable. Especially if your friends and family don't understand what you do. Non entrepreneurs do not get it. I love my entrepreneur friends. I love being surrounded by them because they get it.
They know what I'm going through. They can call me on my BS and they, they can help me see the things that I can't even see myself. In fact when I was pivoting and starting over and I had to go in and cut all sorts of expenses, including team members and all sorts of things because COVID destroyed my business.
One of the things that I refused to cut from my business was a mastermind that I'm a part of and it's expensive. It's a 25 grand a year mastermind. I literally would have sold my house and moved to a new place before I would have left the mastermind. And that says a lot because I love my house. I love where I live, but I know the value of the mastermind.
It's just one person. Saying one thing throughout a year. And I make that money back in an instant when they can show me where my mental blocks are, then I can learn to move beyond them and get the momentum that I need to have the success that I want. I will never run my business again without being a part of a mastermind because I don't need more strategy.
I'm not there to learn more tactics. I'm there for the support. I'm there to be surrounded by people who know me, who know my business and who can call me on my crap so that I'm not held back by it. And who can. Leverage their own experience to help me see maybe where I might be making little mistakes and need tiny course corrections.
It's absolutely amazing. Plus they're just way fun. They're my favorite people in the whole wide world. They will literally become your friends because when the people that you're surrounded by don't understand what you do. You can only be so close to them, but when somebody truly understands what it's like to be an entrepreneur and they understand the vulnerability and the fears and.
How hard it is and the motivation and just all of the struggles that go into it. It's really bonding. It's really validating as well. I mean, to be seen and understood and valued for who you are. Is so incredibly valuable and will help you move your business forward as well. So if you're interested in being a part of the brighter together, masterminds, you can go to, wearebrightertogether.com and apply at the time of this recording.
I currently only have. Six openings for the mastermind. After those six are full of that, you will go on a wait list until I'm ready to open another group. But I would love to consider you as a member and the brighter together masterminds. If you have any questions, there's a link below in the show notes where you can ask me questions directly. You can send a little video to me, or you can reach out to me via Instagram, DM at @JamieBrightAdventures, which is also below in the show notes. because here's what I know to be true. It's so easy to just. Keep buying more courses and hope that one of them is finally going to work for you and waste a whole lot of money in a year. I mean, think about how much money you've spent on courses. if you're like most people, You spend a lot more money, maybe a little bits and pieces at a time, then you probably want to admit.
And many of those, either aren't fully done or maybe not done at all. Or you've done them and now you've moved on to the other next tactic and the next, next tactic, and you keep moving around and moving around and moving around and you're just not getting the results that you really need to, because it's not about more education.
It's not about more strategy. It's about the mindset, the community, the focus and everything that you need to support you moving forward, which is why a mastermind is so valuable. So we'd love to have you in there. wearebrightertogether.com and would that my friends remember, I mean, funny that this comes right after the website link, but we truly are brighter together and the world needs us.
So let's go out and make it brighter.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Apply to join the Brighter Together Mastermind and get all the details by clicking here.
>>> http://wearebrightertogether.com
Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures
Sign up for podcast email reminders here >>> http://brightentrepreneurpodcast.com/email
Transcript:
A few weeks ago, I had an incredible conversation with my friend, Jay Wong. Now I've known Jay for years. I think it's years now. Wow. And we don't connect super often, but when we do connect, we go deep and he's always somebody whose advice I value immensely. And over the last few years I have watched Jay go from struggling to sell a course on how to start a podcast to running this incredible multi, multi figure agency, helping people deliver podcasts.
And he's grown this massive team and he's just crushing. It he's even made some big pivots. And he said something to me in our conversation that I've heard before, but he said it at just the right time to really shape how I'm thinking about 20, 21 and subtly shift the direction I'm going in this year. And I cannot wait to share it with you in today's episode 📍 So Jay and I connected again because we ran into each other on clubhouse and we had this really phenomenal conversation about how we were using it and how we were planning to use it this year. And so we did this whole little clubhouse room on it, and afterwards we hung out together and talked for at least another two hours and.
Caught up because I don't know. I think we hadn't talked in about a year and a half since we were at tribe live together in Toronto a year and a half ago back when people could still meet with each other. Oh, I miss in-person events so bad. Don't you? Anyways, we were catching up and he was telling me about the incredible.
Progress that he had made in his business and how he had shifted into this agency model and had to grow as a leader and really build this incredible team because he was so beyond the point of being able to do it all himself. And in order to scale his agency, he knew that he had to bring other people on to help him do the work.
I was just so impressed by his progress, but even more so by the personal transformation. But he had to make in order to become the kind of person who can let go of control and really allow other people to do the work for his clients, for him on his behalf, which is, it's just a big shift.
Anytime you have a team, you know that they're never going to do it exactly like you would. And even if their quality is good, it's really hard to find people who can consistently meet the quality that you meet and hard to find people who care as much as you do. And all the things, it just requires a massive leadership shift, and you really need to change your mindset and learn to let go of a lot of control.
And honestly, a lot of fear of being judged because that's kind of where this all stems that comes from building a team and hiring other people to help you do the work. And it was just a beautiful thing to see how he had done this. And so I told him that and he said something really profound that helped shape the, the entirety of my thoughts over the next few weeks.
He said, you know, I've really. Built a business for where I want to go and not for where I am now or something along those lines. I'm terrible about remembering verbatim. And he talked about Wayne Gretzky, who was asked why he was such a good hockey player. And he said, well, I skate to where the puck is going.
Not to where the puck is right now. And I started thinking about my own business. I've been growing this mastermind, which I love so much. And my original goal with all of this is to get back to a seven figure business, which I could totally do on my own.
With just running, you know, several small groups of no more than 12 people and getting to that point. And that's been my goal. I'm like, okay, I'll start these groups. I just need eight of them to hit seven figures. But I realized that to grow beyond that, I'm going to have to hire facilitators.
I'm going to have to hire other people to come in and help lead the masterminds as well. So as I've been leading my mastermind, I've also been developing a handbook, Something that I can use with the facilitators and give it to them so that they can follow the same process and they can use the same frameworks that I'm creating and give people an experience.
That's basically the same as if they were in a mastermind with me personally, and then they will have access to me, in the larger group. But I want to really be able to equip these facilitators. To run a mastermind in the exact same way I would and help people get the exact same results that I'm getting with the groups that I'm running.
That's always kind of been the plan. It's always been in the back of my mind that I would run the first several. I would figure out this process and then I would scale it by bringing other people on to help. Well, what Jay's comment made me realize is that I'm skating to where the puck is right now that if I.
Spend all of my time and fill it with running eight different groups, which I know I can do sustainably. Like I know how much time it's going to take me. I know that I can totally sustain eight groups, but I can't sustain running eight groups. And. Have the time that I really need to invest and it growing and empowering the facilitators to be true leaders in the mastermind.
And it hit me really hard that once I get to that seven figure point, it's going to be really hard to scale because my time will be the bottleneck again. And so I was skating to where I thought the puck was going to be in a year, but really I need to skate to where the puck is going to be in two years or where I want to be beyond that.
And it shifted a lot for me because. Instead of me. Doing eight masterminds all myself, eight groups within the mastermind. It's one mastermind, but with lots of small groups, because I really believe that you need to have that connection with a set of peers. And it gives me the freedom to make sure that people are in a group that's perfect for them.
But. If I do eight of them, I'm going to get to that point. And I won't have the capacity that I need without either handing off one of the groups to one of the facilitators or something else. And it just getting out of that point and scaling seems so messy. And so instead, what I've decided to do is I'm going to start bringing on facilitators earlier.
Now, I don't know how many groups I'm personally going to run, but I'm probably going to start either the second or third one. With a facilitator and be co-running it at first with the full intention of handing that mastermind off to the facilitator. and then I would just still be in the main group with everybody, but they would be running that specific smaller group within the mastermind.
And if I start that now, Not only is it going to help me avoid having a bottleneck later on, but I'm going to have a better sense of what I really need to do in order to bring on multiple facilitators in order to have a bigger team. And what really excites me is. Well, honestly, what really excites me is empowering people to empower others.
So I love helping people become leaders who can empower their audiences. And so instead of me running masterminds, I'm even more excited about me. Helping develop leaders who can empower people within my mastermind and go out and take those same skills and use them in their own businesses. So it, it seems subtle.
It seems small, but it really is a massive shift in my mind. And it changes some of the strategy that I'm going to be using this year as I move forward, because I'm going to Bri bringing in facilitators sooner than later, which is exciting for me because. Really my role as the leader and the visionary is going to be.
To develop the leaders who can then develop the members of the mastermind because masterminds, generally, it's not me teaching it's me facilitating and everyone in the group who is very carefully curated to be in there supporting each other and growing together. And you know, you get to see behind the scenes of everybody's businesses over a long period of time.
You don't just see the Instagram highlights. You actually see what works, what doesn't, you can't get that kind of knowledge and experience. Anywhere else outside of a mastermind, it's really a beautiful, valuable thing that you get. And so it's not about me coming in and teaching this big curriculum. I don't do a ton of teaching.
It's me helping facilitate these masterminds and curate the right people in them so that you can learn from each other and support each other. There's a lot more to it. You can go back and listen to some of the episodes I did in October of 2020 to hear more about why masterminds are so valuable, but I am really excited about this because my heart is in leadership development and yes, that happens in a mastermind, but.
I really get excited about bringing on people to help lead within the context of my business. I really spent a lot of time learning how to do leadership, how to manage a team, how to it's kind of like a mentorship almost. And it just, it excites me in a big way. It also raises a bunch of new questions for me that I don't really necessarily have answers to yet.
Like. Where do I find these people? are they already people in my mastermind? Are they other entrepreneurs? What are the qualifications they need to have? Because obviously if you're facilitating a group Of entrepreneurs. You need to understand what they're doing and be able to point them to the right resources and all of those things.
And yet, if they're running their own businesses, how much time did they have to do this? How many should a person be running? all sorts of different things that. I haven't got answers to yet. how do I pay them? How much do I pay them? All of these things, lots of it. And I'm really excited about that.
But those questions weren't even on the radar before this conversation that I had with Jay and that one little comment he made has really helped me shift my thoughts to, how could I create a business that supports a thousand entrepreneurs in my masterminds, And what would I need to do differently.
In order to go there now. Like how could I start that now? Why should I wait? And if I wait, how am I going to pivot? And that was, that was huge. So I'm really excited about where I'm going this year with this still love masterminds. I think they're incredible. I, haven't done a public opening of my mastermind since October, but I am going to be opening it again soon.
And like I said, I'm not sure exactly how many. Mastermind groups I'm personally going to be running. I've got one that I've committed to running for sure. And I might run a second one, or just start a second one in hand that went off. So if you have been around here for a while and been thinking about joining my mastermind, when it opens up again, Highly recommend reaching out to me on Instagram @JamieBrightAdventures.
You'll notice it's a new Instagram handle. There's all sorts of details about my name, change on Instagram. I'll share more about that in the future, but for now you can go there. It's also linked in the show notes and drop me a DM. I don't have a big fancy. Mastermind details page going. It's not open right now.
but if you really want to be in the mastermind that I am leading, for sure, I have a very small handful of spots left in the current group. And I would love to chat about potentially having you inside there. If you feel like that would be a good fit. And honestly, I truly believe that even with other people facilitating masterminds, that it's going to be amazing because they're going to use my foundation we are all going to have one big group. So all of the different mastermind groups that I'm going to be creating will have access to each other and me, but the groups that I lead obviously get more intimate access to me. So you can always reach out to me if you're interested in that. Or if you want to hear more about it, I'm happy to give you all the details on how often we meet and how much involvement I have, because I will absolutely be involved in this. I love doing these masterminds are on my heart.
You've known that since the very beginning of the podcast, if you've been listening from the beginning, but just wanted to throw this out there for my loyalist of podcast listeners, if that's you. And you've been thinking about this now now's the time to reach out because, like I said, I only have a couple of spots left in the current mastermind that I'm leading before I start a second group.
And I would love to consider you for it. If you would really like to be in that group with me. All right, my friend. So my question to you then is. Where are you going? Where is the puck going in your business? Are you building a business for what you're doing today and only focused on what you're doing right now?
Or have you taken the time to think about where you're going and what needs to shift in order for you to go where you really. Truly want to go for me? The shift from thinking about having a hundred people in my masterminds to a thousand is a pretty significant one. And I believe that by thinking about a thousand people, as opposed to a hundred, that I'm going to be able to create a structure that'll grow more easily and help me avoid future bottlenecks.
If I was just thinking about a hundred. So while you're thinking about where your puck is going. Think about if I was to 10 X, that number would there be bottlenecks? Where would I run into problems shifting from what I'm doing now to really truly scaling. And that is your assignment for this week, would love to hear how this might help you in your business and give you more clarity on where you're going and hear about any shifts you're making.
Reach out to me personally, Instagram @JamieBrightAdventures. I would be happy to have a little conversation with you, super fun. And would that my friend just remember that we are together and that the world needs us. So let's go out and make it brighter.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Join the Waitlist for the Launch Your First Mastermind Workshop here >>> https://www.launchyourfirstmastermind.com
Have questions for Jamie or are you interested in the Brighter Together Mastermind? Contact Jamie directly on Instagram @JamieBrightAdventures
Sign up for podcast email reminders here >>> http://brightentrepreneurpodcast.com/email
Transcript:
One of the most fun and admittedly, sometimes frustrating parts of running an online business is that things are always changing. This means you always have something new to learn and figure out which can be really fun if you get bored quickly with doing the same old thing over and over again, but it can also be incredibly frustrating.
If it means that you're getting left behind and the market is shifting and you haven't kept up. Now, if you are at the forefront of this and you see where things are going and you can react quickly being the first in your market to make a massive shift that everyone kind of follows suit with, it can be a huge benefit.
And so today what I want to share with you. Is the shift that I see happening in the online education space that I am watching very closely and I mean, I've been in this business for just about 10 years now. So I've been watching and I know when the shifts are happening and they happen every, I would say every 18 to 24 months.
And we're right on the edge of another big one. So that's what I'm going to share with you today in this moment, 📍 cast Well, 2020 has been one of those years that many of us never want to go through again. One of the beautiful things that has happened is that many people have started online businesses. Now, this is really exciting for me because I know that when I realized I could have an online business that gave me the freedom and the life that I really wanted to have, I was all in.
Like, I literally remember the day that I found the pro blogger site from Darren Rouse. And started reading it and was like, Oh my goodness, I could do this. I could totally make money helping people. And it blew my mind. Like I was completely consumed for the entire day. And for months thereafter, I just got really excited about it and I know how much it's changed my own life. And so I get excited to see all of the people who are realizing the opportunity that's there for them and the freedom that they can have even though 2020 has been a really hard year.
And some of them are starting businesses because they have to, because they've been laid off from jobs or whatever it is, , which admittedly is very difficult. I really believe that many people are going to look back on this year, especially those who started online businesses and be really grateful for the transition that happened.
Now, that being said, for those of us, who've been here for a while, it means that the market is. Becoming more flooded. There are more and more people starting online education businesses, and each niche everywhere, not just online education businesses, there's even box subscriptions and e-commerce and all sorts of stuff starting.
So no matter what you're selling or what you're doing, if you're selling online primarily to an audience that's online and you don't have a brick and mortar store, your going to start to have a lot more competitors. This year, the people who have been selling how to start your own online course and how to start an online business type of resources have been flourishing.
In fact, I have friends who do that exact thing, and it's been a really great year for them, but that means as people start implementing this. And selling their stuff. The market is going to become more and more saturated. Now this can be really hard and this can be really scary to go through and it absolutely can affect your bottom line.
If you go back to season one of this podcast, back when I was called the personal brand journey podcast, you can all listen to what happened in my own business. When a few years after starting it. The market flooded with all sorts of people, teaching in the professional photography education space.
It was hard. I actually lost half of my revenue over two years because I didn't realize what was happening and I didn't take measures to protect against it. And it took me quite a while to recover. You can hear the whole story and the very first episodes of season one, that being said.
I don't think that you have to be afraid of the fact that the market is going. To be more flooded with people. You're going to have a lot more competitors. I think you just need to do three things to respond. Clearly. That's going to keep you ahead of the game and it's going to help you stand out from everyone else.
That's just started their online business and is offering stuff to your clients. And really help elevate you as the expert in your field in a way that maybe you haven't stepped into yet. So I want to share these with you because these are hard earned lessons that I learned after. I went through this experience and struggled through it.
the first one is one of already talked about a few times in the last couple of months is you need to get more personal and connect with your people.
One of the things that got me out of my slump back when the photography market flooded was moving from a generic bank brand to a personal brand and really focusing on how I could build real connections with people in mass. My photography business has 120,000 email subscribers. So you can't connect with each of those people one-on-one.
So I had to learn how I could build that connection, how I could build that familiarity, that personal connection, where people felt like they knew me. Even though I may never have even seen their name or had any idea that they were out there listening, watching, learning, et cetera. And the reason is that people buy from those, they know like, and trust as more and more people are offering the same types of products promising the same sorts of outcomes.
The thing that's going to make them decide who to hire. Comes down to who they feel, understands them best. And the people we feel understand us best are those that we've connected with and that we trust when we can show them that we understand their deepest fears, their struggles, and we can show them solutions for getting out of that.
Give them quick wins that help them gain momentum. They're gonna. Believe that we understand their problem more deeply and can help them with the bigger stuff as well. They're going to want to keep working with us. So you definitely need to focus on being personal, both in your own brand and being the face of your business as well as mixing in as much.
Personal touches. You can. And I have a whole episode, like I said, a couple episodes back about how to be more personal in your business that will give you lots of ideas of how to do that. Whether you have 105 email subscribers, or you've got 120,000 email subscribers, that's definitely worth a listen.
Number two, I believe there's going to be a massive desire for experiences instead of just. I believe that if you want to stand out from, what's been done for the last five or six years, which is mostly online courses, video courses with maybe a Q and a session or something. I think one of the biggest things you can do is to offer implementation experiences, a virtual retreats, some sort of opportunity to connect with other people to come and get stuff.
Done and to have a whole experience. That's not just learning. It also incorporates doing in a very tangible way, where at the end of the experience, they're going to have something completely finished and they're going to feel that excitement and that big win. Now I. I have seen a number of people doing implementation days with their students, where they offer to say, Hey, if you want to come and we'll all just work together and I'll kind of be there to answer questions and guide you through it.
Um, you know, it's a certain amount of money. We'll all hang out on zoom and we'll get her done. Another thing that works really well is masterminds, which is part of why I'm so excited to do this because I believe that, , having that connection. And that ongoing experience, not just one off is incredibly valuable.
Now this kind of actually leads me into the third point. So I'm overlapping a little bit, but bear with me not only do we need to be personal. Not only do we need to create experiences instead of just education, but I really believe that we need to be offering something to the advanced people in our specific niches.
Now, when people start their online businesses in a topic, like when I started teaching professional photographers, how to book clients. I focused on helping the beginners because I didn't feel that far along. I had a lot of insecurity about being seen as the expert, and I knew that there were always way more beginners than there were experts.
And so my market was going to be bigger if I focused on beginners. That's great. But if you've been in this business for any amount of time, or if you really know your topic inside out, you're going to find that all of these new people, I would say the majority of them are going to be focusing on how to teach beginners, which is great because what's going to happen is that there's going to be more people who are beginners, who actually start to make some progress.
And now. Are looking for that intermediate to advanced thing that can help them take what they just learned and implement it in a deeper way. And new people coming into the industry, rarely have anything set up that is going to help people beyond beginners to really advance in their fields. So if you can take your offerings and think about how you can serve that intermediate to advanced audience better, not only.
Are you going to have more people who are ready for that because of all these people who are flooding your market. So that's one of the positives of it, but you're also going to be able to charge more, which allows you to make more money, which is fantastic. And. Oh, and this is so beautiful. You're going to be seen as an even greater expert because you're talking about the things that are more advanced and not just beginner stuff.
And it's really easy to fall back into the trap to speaking to just beginners. But when you can shift that conversation, To a higher level conversation. You're naturally going to attract more advanced people into your business. It's all based on the conversations they're having. And my guess is if you're anything like me, you are so tired of having those same beginner conversations anyways, and it would be really exciting.
To have deeper level conversations with people who are further along in your topic or your niche that you can help in a deeper way. And you know, personally on my side too, I love working with people who aren't beginners. I mean, I love my beginners. I have nothing against them. But I really love working with the people who are more intermediate or advanced in growing their businesses, because they're my people, they're there.
They've done some of the work they've shown that they get progress. They're not the ones who are going to let limiting beliefs hold them back nearly as much because those people are weeded out at the beginning. Right. They never get past that beginner stage. And so it's easier to get them results and it's just more satisfying.
My favorite kind of people to work with are those who are more advanced because we can have deeper conversations. It's more thought provoking for me. They have stuff I can learn from them. It's just one of these win-win wins all around and because it is more advanced knowledge, I can charge a lot more for it.
So it brings me back to masterminds. I truly believe. That masterminds and running masterminds in a variety of different topics, not just in the entrepreneur space or how to build a business space, but having a mastermind structure, even if it's not called that is going to become more and more popular for people who want to stand out as experts. And honestly, People want this more than ever after having been stuck in their homes and being forced to cancel their travel plans and not see the people they want to see and live the lives that they've normally been living, which are full of people in connection, people are hungry.
To be a part of a community. They need someone to believe in them more than ever, and they are ready to move beyond this beginner stage and really dive into something deeper with other people. They value that energy more than they ever have before. And that's why I'm so excited about masterminds, because I think that.
Does this so well, not only does it provide that personal touch and the experience, that's not just once, but it's ongoing month after month after month, year after year after year. And it allows you to work with your best customers and clients and have those deeper conversations to really see them make massive growth and really just get to.
Believe in them. It's so fun to be able to cheerlead them and guide them and not have to be providing all that basic how to content, because they already know it. It's not something they're joining because they want more information. It's something they're joining because they want more support. They want somebody who can help them see what's possible and then help them.
Understand what that next step is. You know, masterminds are more about getting that one comment or that two comments a year that totally make your money back because they were the right thing in the right moment from somebody who knows you, trusts you and understands what you're going through in your business, that maybe you were just too close to see whatever it is.
I get really excited about them because they're also a lot of fun. And I think that fun and friendship and connection has been lacking so much this past year. So I would love to challenge you to think about as you're going into 2021, what's happening in your marketplace. Do you see a lot of people starting to teach in your marketplace?
And if you're still focusing on beginners, which is fine, I'm not saying you can't help them. I'd encourage you to think about how can you be more personal with them. How can you build more experiences into your business? Not just courses, but actual experiences where people get to connect with each other and implement something and come, even if it's virtually, which I assume it will be for a while yet, but come do something together and then have a tangible outcome by the end of the day or, you know, multiple days, whatever it is.
And then three. Okay. I would have you consider if maybe serving the higher end market with a mastermind might be something that can help you elevate your expertise and serve those more advanced customers and clients better. So if you want help with that, I'm currently working on putting together a mini workshop.
It's not going to be super long. It's not going to be super expensive. that's called launch your first mastermind. And basically it's how to launch that very first mastermind and what you need to know in order to price it appropriately.
Find the right people, get them to sign up and get this rolling as quickly as possible as well as what mindset shifts do you need to overcome in order to do this? Because when you start doing a higher ticket offer, working with more advanced customers and clients, sometimes that can stir up some insecurities and limiting beliefs that we don't even know is there, like we've got personal junk in there, things about our worth and our expertise and, you know, imposter syndrome and there's all sorts of stuff that.
Offering a high ticket item can start to stir up. So I also talk about a few of those things that can come up and how to overcome them in this workshop. Now it's not ready yet at the time of this recording, but it has getting super. Deeper close. if you want to be notified, when it is ready to go, you can join the wait list at. Launch your first mastermind.com. And if it's launched by the time you're listening to this, that'll take you to the information page where you're, it's available to you, but go check it out.
And if you have any questions about it, by all means, reach out to me. My contact info is in the show notes. but I really believe that going into 2021, this shift is going to become more and more apparent.
More markets are going to be saturated and people are going to be craving more advanced. Opportunities to help them get beyond that beginner level. And they're going to want to have that connection and that personal touch because 2020 has stripped a lot of that away from them.
They're going to want to have experience. They're going to want to build friendships as well as being able to grow their business or, you know, whatever it is you serve them and help them to do Check it out, launch your first mastermind.com. And would that my friend just remember we are brighter together and the world needs us honestly now more than ever.
So let's go out and let's make it 📍 brighter.
Wanna learn more?
Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast
Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
