What if the reason your studio isn’t as profitable as it could be… isn’t because of enrollment or marketing—but because of a few simple accounting mistakes you don’t even know you’re making?
This week I’m joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.
In this episode, we dig into:
💸 The biggest financial mistakes studio owners make (and how to fix them)
⚖️ Why mixing personal and business accounts is more common—and costly—than you think
🎟 The surprising truth about treating gift cards and class passes as revenue
📊 How to actually calculate your true marketing costs—and why this number changes everything
Paul breaks it all down in plain English and even shares a powerful resource: his free video, “Understanding Your Fitness Business Finances.” Grab it in the show notes, then go listen—your future self will thank you.
rochaccountingservices.com
Email: paul@rochaccountingservices.com
IG: @paulrochfitbiz
FB: https://www.facebook.com/paul.roch.16
LinkedIN: https://www.linkedin.com/in/paul-roch-cpa-1b758b84/
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?
In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.
Tune in to learn:
✨ Why consistency on your GBP matters (even when you’re not “actively” marketing)
✨ How visibility attracts not just clients, but like-minded team members
✨ Why strong leadership and great marketing are deeply connected
✨ The mindset shift that keeps you calm when life—and business—throws a curveball
Plus, Melissa shares details about her upcoming in-person Google Business Profile Workshop, where you can optimize your own profile and get hands-on help!
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
As business owners, we’re taught to excel. We’re taught to lead well. We’re given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder—is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost.
That’s where today’s guest comes in.
Mel McSherry is an international business and life guide who uses Human Design to help inspired but overwhelmed entrepreneurs realign with their strengths, honor their lives, and become the architects of their own success. With her spiritual gifts and 15+ years of business-building experience, she blends Human Design with traditional business strategy to slash stress and help entrepreneurs create profit every day—mentally, emotionally, and financially.
Get ready for a conversation that’s going to challenge how you define success, and maybe, just maybe, help you feel more at home in your own life and business.
A little bit about Mel: As an international business and life guide, Mel McSherry helps inspired but overwhelmed
entrepreneurs honor their lives and become the architects of their own success. Mel uses their
spiritual gifts and their 15+ years of business-building experience to slash entrepreneurs’ stress
and bring their success to life! By merging Human Design with traditional business development
tools, Mel coaches others on how to connect with what they want and implement their strengths
and strategies to be profitable every day - mentally, emotionally, and financially.
LinkedIn- https://www.linkedin.com/in/melmcsherry/
Instagram- https://www.instagram.com/mel_mcsherry
Website- https://www.melmcsherry.com
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
Ever feel like you’re doing all the things but still stuck on a plateau? You’re not broken—you’re on the edge of a level up.
In this episode, I’m talking about:
✨ Why confusion + frustration often show up right before breakthrough
✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach)
✨ The power of vulnerability in business—and how it creates solutions
✨ Why Q4 is the time to set yourself up for your next-level year
If you’re ready to stop white-knuckling your business and finally surround yourself with people who “get it,” it’s time to Level UP.
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
We all know that knowing your numbers in business isn’t just nice to have—it’s essential. If you don’t know your numbers, you can’t optimize your business, pay yourself consistently, or make the kind of impact you want in your community.
That’s why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our business.
Today, I’m thrilled to introduce you to my guest, Megan Schwan. Megan is a mom, a business owner, and someone whose personal journey has fueled her entrepreneurial drive—something I deeply relate to as a single mama myself. Often, it’s those challenging seasons of life that sharpen our grit and give us the tenacity to keep showing up, believing, and building.
Megan is the CEO and founder of Sidekick Accounting Services, a national virtual accounting firm on a mission to change the statistic that 8 out of 10 small businesses fail. With over 20 years in the accounting industry and more than a decade educating thousands of business owners on accounting and taxes, Megan and her team are passionate about helping entrepreneurs build sustainable, successful businesses.
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
LinkedIn isn’t just for corporate types—it’s a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.
In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover:
If you’ve ever wondered if LinkedIn is worth your time, this episode is your quick audit guide.
Want an expert to look at your LinkedIN profile. Go to my girl Miranda VonFricken
Meet me live at the Women’s Business Bridge River Cruise (Sept 24).
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
Is your Instagram profile really working for you—or is it just…there?
This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.
You’ll learn:
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services isn’t limiting—it’s magnetic
✅ How to make it brain-dead simple for people to work with you
✅ Why hashtags are a must
If you’ve been posting but not seeing results, this episode will show you how to optimize what you already have—without creating more work.
Meet me live at the Women’s Business Bridge River Cruise (Sept 24).
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
Are you leaving visibility (and clients!) on the table with your Facebook page?
Spoiler: you probably are—and the good news is, it’s an easy fix.
In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you.
You’ll learn:
✅ Why your “About” section might be costing you leads
✅ The #1 post that should always be pinned at the top
✅ How your cover photo can do more of the heavy lifting
✅ Why local groups are your visibility goldmine
✅ And the overlooked power of creating Facebook events
Take 15 minutes, run this mini-audit, and watch your visibility start to work harder for you.
🎧 Tune in now, then grab your free Google Business Profile Masterclass (Sept 16) or come meet me live at the Women’s Business Bridge River Cruise (Sept 24).
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
What’s actually working right now on social media for local, service-based businesses?
After testing new strategies with my clients this month, I saw exceptional growth across the board — and I’m breaking it all down for you in this episode.
Inside, I share:
✨ The #1 principle that makes every strategy work better
✨ How to roll out “what’s new” in your business to get people’s attention
✨ Why carousel posts are outperforming everything else right now (and how to create one that gets engagement)
✨ How adding humor (even if it’s not “your thing”) can skyrocket connection and reach
Social media doesn’t have to feel like a guessing game. These are the tactics that are working now — and you can start applying them today.
And if you’re ready for accountability and support to make this stick? Check out LEVEL UP—my mastermind for studio owners who want consistent action, real results, and more time back.
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most profitable program—what started as “flaws” or “detriments” became the exact reasons people trusted and chose my business.
Inside this episode, you’ll hear:
And of course, I’ll share how consistency and accountability inside LEVEL UP can help you spot and feature your brilliance instead of hiding it.
Because your quirks? Your isms? Those might be your next big win.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
This week, I’m sharing the story of how I finally got my dream property—a year in the making, and really, years in the waiting.
For so long I was hustling, grinding, stressing, and “doing all the things,” but not seeing the results I wanted. Sound familiar?
Everything shifted when I stopped trying to do business like everyone else and started living in alignment with who I am. I got clear on what I wanted (yes, I literally drew it out), held onto the belief that it would happen, and released the pressure of how it would come together. That clarity—and willingness to walk away when things didn’t fit—opened doors I couldn’t have planned for.
In this episode, I’ll share:
By the end, you’ll be inspired to pause, reflect, and get clear: Are you living in alignment with who you really are, or chasing someone else’s version of success?
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.
This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.
We’ll cover:
If you’ve been feeling like your marketing isn’t landing, this might be the shift you need.
🎧 Listen now and let’s talk about showing up real, raw, and ready to connect.
Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
What if letting go was the secret to leveling up?
This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever.
Inside this episode, I’m breaking down:
✨ How delegating led to record-breaking results
✨ The mindset shift that helped me really trust my team
✨ Why studio owners often cling to “doing it all”—and how to stop
✨ 3 simple ways to start letting go without everything falling apart
✨ What freedom really looks like when you run a studio on your terms
If you’ve been trying to grow your studio while carrying the entire business on your back—this is your sign to loosen the grip.
Because when you stop doing it all yourself, that’s when real growth happens.
🔥 Ready for accountability and smart strategy to help you delegate, grow, and actually enjoy your business?
Check out LEVEL UP —the mastermind for studio owners who are done doing it alone.
Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.
I'm pulling back the curtain on the one strategy that changed everything for me: SEO.
As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and creating content that kept me visible and trusted in my community.
In this episode, you’ll hear:
And if you're ready for accountability, strategy, and a no-fluff community to grow with—check out my LEVEL UP mastermind. Because running a studio shouldn't mean running yourself ragged.
Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
In this episode of the Brick and Mortar Visibility Podcast, we’re stepping beyond the studio and into the world of boutique retail. Whether you're running a Pilates, yoga, or music studio—or any class-based business—there’s a good chance you’re also selling something on the side. From merch to gear, retail is a powerful revenue stream, and it’s time we treat it like one.
Our guest, Sarah Kowal, knows this firsthand. She went from broke to building two thriving businesses and now mentors and markets for retail brands nationwide. Sarah shares her real-talk wisdom on marketing for small businesses, particularly those running brick-and-mortar or boutique retail operations.
Plus, we kick off the episode with a quick check-in about Profit First—because it’s Q3, and if you’re following the method, it’s time to take that 50% profit and celebrate your progress!
Tune in to hear:
🎧 Press play to learn how to make your boutique retail space more profitable—without the overwhelm.
More about our guest:
An entrepreneur, Sarah Kowal went from broke-a$$ to owning two successful businesses. She has spoken at numerous business forums (various chambers of commerce, the MN Retailers Association, other business groups, and as a mentor with Twin Cities SCORE) and serves as a judge, mentor, and marketer for business pitch competitions. She has made a difference for thousands of entrepreneurs. Her startup, WeatherVane Creamery, was recognized by the American Cheese Society for its innovation in dairy retail. She hustled to generate funding from over 70 private individuals, pitched to Howard Shultz of Starbucks (and over 10,000 Starbucks shareholders!), and generated a ton of media coverage, including FOX Morning News. Currently, she is the Founder and Master Biz Hacker of Project Biz Lab, an online business academy, and Owner/Operator of InSIGHTful Low Vision, LLC, a boutique marketing agency.
Your GO-TO LINK for all things Melissa Rose-: Level UP: Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Newsletter, Referral Partners, and more.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
Think SEO is only for the big-budget brands? Think again.
In this episode of the Brick and Mortar Visibility Podcast, I’m joined by SEO strategist Jade Pruitt, who’s flipping the script on what local search optimization really looks like for studio owners like you.
We’re talking:
I’m stepping away from SEO consulting to go all-in on my Level UP program—and Jade is the expert I trust to take the reins. She gets studio life, understands what matters locally, and is leading the charge on integrating AI into modern SEO.
If you’ve ever felt like SEO is out of reach, this is the episode that will change your mind.
🎧 Plus: Grab my free Google Business Profile Workshop to make sure your studio shows up where it counts most—on Google.
A bit about Jade Pruett: A leader in the SEO world, the founder of HelloSEO and SEO specialist, Jade Pruett. Jade has pioneered strategies that streamline workflows, amplify client outcomes, and foster human connections in business. With over a decade of expertise in navigating and leveraging Google’s algorithm to help hundreds of brands and businesses gain visibility and connect with their ideal clients, she has also created influential SEO strategies for CNN, Business Insider, and notable SaaS brands.
Jade is also a mentor at Columbia’s tech incubator, the Boyd Center, as well as an Entrepreneur in Residence at the University of South Carolina’s Darla Moore School of Business. Jade also shares her forward-thinking approach to integrating AI into SEO by leading AI workshops.
Your GO-TO LINK for all things Melissa Rose-: Level UP: Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Newsletter, Referral Partners, and more.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
Hey there, studio owner. Let’s talk about something that can make or break your business—your team.
Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you.
Because hope is not a strategy.
In today’s episode, I’m breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I set them up for success from day one. I’ll share how we measure growth, create momentum, and yes…how we gently level up expectations as your business grows.
Whether you’re hiring for the first time or realizing it’s time to get more intentional with the team you already have—this episode will give you the steps to create a team that not only performs, but thrives.
And if you want support putting this into action, that’s exactly what we do inside my Level UP Mastermind—so stay tuned till the end for more on that.
Let’s get into it.
Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there.
In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning.
What started as a test turned into a transformational business habit. Not only did I grow engagement across my podcast, YouTube, and socials, but a major opportunity started unfolding—one that I had been dreaming about for years.
Inside this episode:
✨ Why a 90-day test is the best way to spark momentum
✨ What I learned from doing 100 days of consistent content
✨ How to test your big idea—without burning out
✨ What I’m doing in Q3 to get closer to my dream goal
✨ And how you can do it too—with support from my Level UP program
Whether you're feeling stuck, need a fresh spark, or want to challenge yourself to show up differently—this episode is your invitation to take action (and let go of perfection).
🎧 Listen in, get inspired, and then commit to your next 90 days.
Because growth isn’t a mystery—it’s a decision.
Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Referral Partners and more.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅
But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.
Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build.
In this episode, you’ll hear:
✨ Cory’s epic story of how he designed a life and business on his terms (seriously, you’ll be inspired)
📄 The 5 legal documents every studio owner must have
⭐ And how Cory has over 400+ 5-star Google reviews—with actionable tips you can swipe today
Cory is a preferred referral partner here at Brick and Mortar Visibility, and that’s because I trust him with my own business—and I want you to have that same support. (Psst—check out my full list of trusted experts under the “Work With Me” tab → “Referral Partners.”)
So pour your coffee, pop in those earbuds, and let’s get into this power-packed conversation.
Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Referral Partners and more.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you.
In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).
Inside the episode:
✅ The one photo mistake that could be costing you clicks
✅ Why your business name might be confusing Google—and how to fix it
✅ What to do right now if a client says they’re taking a break
✅ The review tip that boosts both SEO and conversions
✅ How to audit your website pages for maximum trust-building power
If you want your studio to be the only option in town—this episode is your summer checklist.
🎧 Tune in now, take 15 minutes, and implement these today.
Referred to podcast:
Google Reviews 101: Listener Q&A on What NOT to Do - Mastering Excellence with Your Google Business Profile
How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile
Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.
Love today’s podcast? 🙌
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
