Home
Categories
EXPLORE
True Crime
Comedy
Business
Society & Culture
Health & Fitness
Sports
Technology
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Podjoint Logo
US
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/e9/82/46/e98246a5-da50-dfb2-2d59-891ce8e9625d/mza_2305702645831566133.jpg/600x600bb.jpg
Brands That Podcast
Lemonpie
49 episodes
4 months ago
Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow. If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon. We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams). Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.
Show more...
Marketing
Business
RSS
All content for Brands That Podcast is the property of Lemonpie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow. If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon. We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams). Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.
Show more...
Marketing
Business
Episodes (20/49)
Brands That Podcast
That's a Wrap on Season 2!
We hope you enjoyed season 2 of Brands that Podcast and all the incredible guests we had on the show. We are officially wrapped with this season but will be back for more in the future!
Show more...
3 years ago

Brands That Podcast
Salesforce: Using a Storytelling Approach to Podcast w/ Michael Rivo
In this episode, we talk to Michael Rivo, director of Salesforce Studios, about their incredibly produced show, Blazing Trails, and how they use podcasting to grow their brand.
Show more...
3 years ago
36 minutes

Brands That Podcast
Ahrefs: Maximizing Sponsorships w/ Tim Soulo
In this episode, we chat with Tim Soulo, CMO at Ahrefs, about why Ahrefs spent $214K in podcast sponsorships over the course of a year, how they measure ROI outside of direct sales and leads, how they use qualitative attribution, and so much more.
Show more...
3 years ago
50 minutes

Brands That Podcast
Transistor: Transparency in Podcasting w/ Justin Jackson
Today’s guest is Justin Jackson, Co-Founder of Transistor, our favorite podcast hosting platform. In this episode, we talk about ways companies can use podcasting to build a community of supporters.
Show more...
3 years ago
53 minutes

Brands That Podcast
Purdue: Podcasting for Universities w/ Kate Young
In this week’s episode, we talk with the host, writer, and producer of This is Purdue, Kate Young, about why a university like Purdue would start a podcast.
Show more...
3 years ago
40 minutes

Brands That Podcast
Mailchimp: Creating Holistic Podcast Content w/ Julie Douglas
In this episode, we chat with Julie Douglas, Senior Manager of Mailchimp Studios, about their on-demand audio and video platform for entrepreneurs, Mailchimp Presents.
Show more...
3 years ago
40 minutes

Brands That Podcast
HubSpot: Building a Podcast Network w/ Alanah Joseph
In this episode, we talk with Alanah Joseph, Head of Creator Partnerships at HubSpot, about the ins and outs of building a podcast network through unique partnerships.
Show more...
3 years ago
39 minutes

Brands That Podcast
Klue: Humanizing B2B Podcasts w/ Adam McQueen
In this week’s episode, we talk to Adam McQueen, Content Marketing Manager at Klue and host of the Competitive Enablement Show, about how he grew and humanized their B2B podcast from the ground up with very few resources.
Show more...
3 years ago
41 minutes

Brands That Podcast
Databox: Using a Repeatable Podcast Format w/ John Bonini
In this episode, John Bonini, Director of Marketing at Databox, explains how their podcast, Metrics & Chill, plays into the rest of their content strategy through its repeatable episode format, along with how he thinks about growth, and a ton more.
Show more...
3 years ago
26 minutes

Brands That Podcast
Q&A: How to Run a Podcast PR Tour
In this special Q&A episode, Jeremiah is joined by Lemonpie CEO and Founder, Erik Jacobson, and our Head of Talent Relations, Josh Crist, to talk about what it takes to run a podcast PR tour.
Show more...
3 years ago
1 hour 17 minutes

Brands That Podcast
InVision: Establishing a Loyal Audience w/ Eli Woolery
In this episode, Jeremiah sits down with Eli Woolery, Senior Director for Design Education at InVision, to chat about the impeccable execution of their content platform and podcast, Design Better.
Show more...
3 years ago
38 minutes

Brands That Podcast
Q&A: How to Use B2B Podcasting to Grow Your Brand
In this Q&A episode, Jeremiah covers various ways you can use B2B podcasting to help your company grow. We’ll cover everything from how you can use your podcast to empower your sales team to how it can fuel ongoing market research.
Show more...
3 years ago
36 minutes

Brands That Podcast
Drift: Repurposing Podcast Content w/ Elizabeth Hilfrank
In today’s episode, we sit down with Drift’s Content Marketing Manager, Elizabeth Hilfrank, to talk about the company’s amazing execution of Drift Insider, a video podcast and article repository.
Show more...
3 years ago
39 minutes

Brands That Podcast
Q&A: How to Build a Podcast Website
In this episode, we’ll talk about how to design and create a podcast website that encourages visitors to listen to your episodes, subscribe to your show, and makes it easy to search and find any other valuable content you want to present to your listeners.
Show more...
3 years ago
29 minutes

Brands That Podcast
ConvertKit: Building a Content Flywheel w/ Nathan Barry
In this episode, we chat with Nathan Barry, creator of the wildly popular email marketing platform ConvertKit and host of “The Art of Newsletters” podcast, about how ConvertKit built their network and why, how they think about the ROI of their network, advice for guesting on other shows, and so much more.
Show more...
3 years ago
1 hour 2 minutes

Brands That Podcast
Q&A: Starting a Podcast for Your Business
Thinking of starting a podcast for your company? In this solo episode, Jeremiah covers everything from how to set your creative strategy to producing and growing your show.
Show more...
3 years ago
30 minutes

Brands That Podcast
HubSpot: Driving Listener Growth w/ Jonathan Barshop
In the first episode of BTP Season 2, we talk to Jonathan Barshop who is responsible for all podcast growth at HubSpot. In case you didn’t know, HubSpot is making major moves in the world of podcasting. They're building one of the most impressive podcast networks, acquiring top shows like “Goal Digger” and “My First Million” and Jonathan gives us a behind-the-scenes look into all the growth tactics they've been testing.
Show more...
3 years ago
1 hour 7 minutes

Brands That Podcast
Season 2: What's Next for BTP
We're excited to announce that season 2 of Brands that Podcast launches next Wednesday with Jeremiah as your new host! Whether you're a communications or marketing manager, we can't wait for you to hear what we have in store for you this season.
Show more...
3 years ago
2 minutes

Brands That Podcast
Buffer: Building Brand Transparency w/ Ash Read
Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency. From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This transparency extends to its two podcasts: the Science of Social Media and Breaking Brand. The podcasts serve different purposes and are produced quite differently, but there is one commonality: each places a premium on providing value to the audience. In this episode of Brands That Podcast, Ash Read, Buffer's Editorial Director, sits down with Erik to discuss: - Why podcasts are valuable (even if audience growth is slower than a blog) - Transparency as a tool for growth - How to get creative with your podcasting style - Being resourceful with your podcast content And a ton more. As always, hope you enjoy it and use it to grow your own brand.
Show more...
4 years ago
46 minutes

Brands That Podcast
Q&A: Is Podcasting Better than SEO?
Should invest in SEO or a podcast? In this "unedited" episode, Jeremiah talks about the pros and cons of each, the goals that each channel is trying to achieve, best case scenario for both, and how ultimately - they play really nicely together.
Show more...
4 years ago
42 minutes

Brands That Podcast
Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow. If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon. We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams). Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.