Overwhelm stresses everyone out and can lead to a lack of productivity. Find out how to stop feeling overwhelmed and start taking action to becoming more accomplished.
The brand’s origin story is rooted in Canadian history but can this story save it from being boycotted? Brands, especially iconic Canadian brands, need to consider the temperature of the nation as the trade war with the US triggers emotional reactions to misleading headlines.
Carney just announced he is removing the reciprocal tariffs that Trudeau put on US goods back in March 2025 when Trump first threatened a 25% blanket tariff on Canadian goods. Is this a mistake? Here's why it isn't and how Carney is flanking Trump instead of punching him over and over...
Target's CEO of 11 years Brian Cornell is resigning after the latest quarterly report. How did Target fall from being a popular retailer to struggling to stay relevant? Find out in this episode.
The news makes it sound like we live in Chaos - but do we? How can you find certainty in an uncertain world? Find ideas and inspiration to help you feel less fear, more certain, and weather whichever storm arrives on your door.
Is Canada the villain? By dissecting the story US Ambassador to Canada Pete Hoekstra is telling Americans and Canadians we can learn how to construct a message to get people to believe in the story being told.
Propaganda is a form of storytelling and marketing that taps into people's emotional response to garner buy-in and unquestionable faith. How can your brand tell stories to build trust, garner buy-in, and win life long followers? Learn from the propaganda message that Pete Hoekstra tells about Canada being the villain in the Trade War story.
Hoekstra is beginning to frame the narrative to cast Canada as the villain and the US as the victim. According to him, Trump will have no option but to rip up CUSMA and slap Canada with a blanket tariff. Is this true? How a brand tells a story will affect what people believe about them and the actions they take. Discover more about the narrative and how you can prepare for the worst instead of just hoping for the best.
By aligning itself to the leadership of the MAGA side of the culture war, they may have just tanked the market value of their brand...
Brand aligning with social movements and taking a stance in the culture war is nothing new, but there is always a price to pay. Apple, Tim Cook awarded Trump a gold brick award and more in exchange for low tariffs. Let me know what you think and share with those you think need to know how to protect their brand value in this chaos.
The GDP numbers came in and the central banks announced what they were going to do with the Interest Rate - Who won? Canada or Trump?Watch to find out how this information helps you to position your brand in today's uncertain world. There are opportunities and their are pitfalls, so you need to know what to do if you want your brand to be seen by the right people.
Today the First Ministers summit wrapped up and the Premiers talked about a lot of projects they want to see in their provinces. There are some good business opportunities that the government has cash to throw at and provide extra support.
As well, Japan / US have a deal, what does that mean for Canadians and Americans? Are there opportunities and is it possible for a deal between Canada and the US? Find out.
The second quarterly reports are coming in and they are telling a story about what happened over the last 3 months and how those things affected the bottom line of different industries. In this video Shannon Peel tells you how you can find opportunities by understanding which companies will have the cash or need your cash saving product or service. Opportunity is everywhere.
Shannon takes a look at the latest announcements from the PM to support the Steel Industry to find out if there are opportunities for those looking for a career, for businesses needing to sell a product or service, or a new business idea to increase revenues.
If tariffs have you scared, don't be, there is opportunities in the chaos, you just have to know where to find them.
What can YOU learn about how to position yourself and become more resilient from the Trade War Tariff story? There are Heroes and Victims of this war and will continue to be as long as Trump remains in Power. What are the Heroes doing to ensure they not only survive the chaos, but grow their bottom line in the process? Shannon looks at what some sectors and companies are doing to be more resilient and offers you some ideas on how to position yourself to take advantage of the opportunities out there.
Social media is a not a hard nut to crack and it can be a powerful tool to build trust, fight fake news, and dispel misinformation but Canada's MPs are dropping the ball. Are you? In this episode, Shannon Peel reviews the power of social media and gives you ideas on how to beat back trolls and build more trust by sharing facts, truth, and communicating with people instead of ignoring them.
Learn what our politicians are doing wrong and what you can do to get better results on these noisy platforms
Knowing your audience is important if you want to garner buy-in and get to an agreement. Unfortunately, US Ambassador Hoekstra has no idea about what is important to the Canadians he is trying to convince. Discover what he's doing wrong so you can be a better salesperson, leader, or diplomat.
I define BrandAPeel for Canada's new Prime Minister to help you learn the 5 step process of defining your brand to know what you want to be known for in the marketplace. Listen as I explore why it is important for Mark Carney to develop a brand for himself as he steps in to take over from former Prime Minister Justine Trudeau, who had a strong brand.
Your ads needs to result in sales not just likes. Shannon Peel digs into the role of advertising and marketing to discover how to craft content that results in sales, the first step has nothing to do with creation... Learn the steps to building the foundation of strong advertising and marketing in the Lessons in Advertising / Marketing Series of BrandAPeel.
This is the first episode of the Lessons in Advertising / Marketing Series.
Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I'm interested in this topic." Once you have that ... You can build a path for people to take to your 'BUY' button. Catherine shares her insights into how brands utilize fun quizzes to engage people into your brand's story.
Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site is difficult, so when someone shows you want to look your best and lead them to do what you want - be it buy, book an appointment, or spend more time consuming content. If you want better results, this episode is for you.
Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publicity and how to go about getting it. If you want to increase the credibility of your brand, be seen by bigger audiences, and let your audience know you are an authority in your industry - You need publicity so click play and find out how to get into the news.
