Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
Marian Esanu
119 episodes
1 week ago
In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out. Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically. Here’s what you’ll learn in this episode: How to set your first 6-month growth plan — and why “40 hours” isn’t the r...
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In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out. Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically. Here’s what you’ll learn in this episode: How to set your first 6-month growth plan — and why “40 hours” isn’t the r...
In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out. Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically. Here’s what you’ll learn in this episode: How to set your first 6-month growth plan — and why “40 hours” isn’t the r...
In this episode of Brand Up Podcast, we dive into one of the most practical and game-changing combos for entrepreneurs in 2025 — Canva and ChatGPT. Whether you’re creating business cards, social media posts, or a full referral campaign, this episode walks you through how to turn simple tools into real client-generating systems. Here’s what you’ll learn: How Canva and ChatGPT now integrate — and how to use them together to create on-brand marketing in minutesThe easiest way to design and print...
In this episode of Brand Up Podcast, we break down what most people overcomplicate — the actual steps to launch your business the right way from day one. From legal setup to social presence, this episode gives you a clear roadmap for going from idea to official business owner. Here’s what you’ll learn: Why skipping your Google Business listing is the fastest way to stay invisible onlineThe exact order to set up your accounts — Gmail → Google Maps → Instagram → Facebook → WebsiteHow to pick a ...
In this episode of Brand Up Podcast, we get into the fundamentals every new entrepreneur needs to understand — from setting up your business the right way to attracting the right clients and knowing when to level up. Here’s what we cover: Why you should stop overthinking your first business name (and what to do instead)LLCs, DBAs, business insurance — the real setup breakdown without the legal jargonHow to protect your personal assets by separating business and personal creditWhat to expect w...
In this episode of Brand Up Podcast, we dig into one of the biggest questions entrepreneurs have about AI: how do you make it actually sound like you? Here’s what we cover: How to train ChatGPT on your transcripts, reels, and past content so it writes in your authentic voiceUsing tools like YouTubeTranscript.com to extract your style, jokes, and toneWhy the voice feature changes the game for building AI that adapts to your personalityHow to apply AI to travel planning, daily itineraries, and ...
In this episode of Brand Up Podcast, we reveal the simple but powerful prompt hack that can transform the way you use ChatGPT for content creation, SEO, and social media growth. Here’s what you’ll learn: Why a “vanilla” prompt always gives you a vanilla answerThe exact phrase you can use to get ChatGPT to rewrite any prompt into a world-class versionHow to reverse-engineer viral posts from top competitors in your industryA step-by-step example using real estate agents in Reading, Massachusett...
In this episode of Brand Up Podcast, we dig into the future of SEO in the age of AI — and what business owners need to know right now to stay ahead. Ranking on Google used to be about backlinks and keywords, but with ChatGPT, Gemini, and AI search creeping in, the playbook is changing fast. We cover: Why there’s no clear roadmap yet for ranking on ChatGPT or GeminiHow proximity and location still drive results on both Google and AI search toolsThe role of branding — and why people should reme...
In this episode of Brand Up Podcast, we go deep into how to use AI, SEO, and simple research tricks to compete with — and beat — your toughest competitors without paying agency prices. Here’s what we cover: How to build a full SEO strategy by analyzing your top 3 competitorsThe exact prompt that turns ChatGPT into an expert SEO strategistWhy you shouldn’t always target the biggest city keywords when starting outHow to discover the real keywords your customers are searching (not the ones you a...
In this episode of Brand Up Podcast, we break down why YouTube Shorts might be the most powerful platform right now — and how trust, consistency, and content strategy can turn viewers into paying customers. We cover: Why YouTube Shorts beats Instagram, TikTok, and Facebook for long-term growthHow testimonials and reviews create the trust needed to sell higher-ticket offersThe “7–14 touchpoints” rule every entrepreneur needs to understandWhy YouTube builds deeper connection compared to short R...
In this episode of Brand Up Podcast, we dive into what it really takes to go from learning a skill to running a business that actually pays the bills. Spoiler: it’s not about rushing to rent the fanciest space or comparing yourself to everyone else’s highlight reel — it’s about confidence, consistency, and smart decisions. Here’s what we cover: Why YouTube Shorts is the most underrated growth platform right nowThe difference between consuming social media vs. using it to build revenueWhy “har...
In this episode of Brand Up Podcast, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve. We break down: Why comparison can either fuel you or destroy youThe truth about skill vs. marketing vs. sales — and which one actually pays the billsHow to sell without sounding pushy (and why you sh...
In this episode of Brand Up Podcast, we’re cutting through the noise on AI content creation and showing you how to get ChatGPT to deliver game-changing results. The difference between a mediocre output and a high-impact one comes down to how you ask. We cover: Why “vanilla” prompts give you useless, generic resultsThe exact prompt framework to make ChatGPT act like an expert in your industryHow to reverse-engineer viral content from your competitors in minutesUsing AI for SEO strategy, Google...
In this episode of Brand Up Podcast, we get real about how to actually use ChatGPT and AI tools to save time, think clearer, and get more done. No fluff. No hype. Just practical ways to turn tech into your personal assistant — from content and captions to business planning and backend systems. You’ll learn: Why most people are using AI wrong — and how to fix it with better promptsHow ChatGPT can handle everything from social captions to business naming, video ideas, product research, and meal...
In this episode of Brand Up Podcast, we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the right ones and building your entire model around them. Here’s what we cover: Why your pricing structure determines if your business survives or stallsHow to reverse-engineer your ideal client avatar based on income and buying habitsThe $3,000–$4,000 per year customer math that changes everything about retentionWhy chasing the wr...
If you’re still blaming the algorithm or “not knowing where to start,” this episode is your wake-up call. I’m breaking down how to build a real local business from scratch using smart content, $5 ad spend, and Google search — no fluff, no agency required. Whether you’re doing lashes, lymphatic services, or any in-person service, this episode walks you through a system that actually gets clients to show up. Inside this episode: Why offering a 50% discount on the wrong service actually makes yo...
This episode is a no-BS breakdown of how to actually build a profitable service business — the kind that doesn’t rely on tips, referrals, or random luck. Whether you’re offering beauty services, recovery services, or any 1:1 appointment-based service, this will help you shift from side hustle thinking to real business strategy. I will walk you through: Why undercharging is silently killing your profit How to reverse-engineer your ideal client using data, not guesses The exact ...
Most people confuse passion with profit — and that’s exactly why they stay broke. In this episode of Brand Up Podcast, we pull back the curtain on what really separates a hobbyist from a real business owner. If you’re undercharging, only taking referrals, or afraid to raise your prices because “they tip well,” this one’s going to hit. Here’s what we get into: The hidden costs you’re ignoring (and why it matters)How to reverse-engineer your ideal client using income dataA real story about scal...
If you think passion is enough to pay the bills, think again. In this episode of Brand Up Podcast, we break down the real numbers behind building a small biz that doesn’t just feel good — it works. From raising your prices without losing clients, to understanding digital touchpoints, to dealing with the hate when you post in English instead of Spanish… It’s all here. I talk about: Why some foot traffic is worthless How charging more (strategically) makes everything easier The ...
What do Dunkin’ Donuts and your beauty biz have in common? More than you think. In this episode of Brand Up Podcast, we dive deep into one of the most overlooked business lessons: visibility beats perfection. You’ll learn why: ✅ Getting known is more valuable than being “the best”✅ The Know-Like-Trust factor determines whether or not people buy from you✅ Most new beauty pros sabotage their growth by offering too many services too soon✅ Every lash artist needs to master the art of client reten...
In this powerful episode of The Brand Up Podcast, we dive deep into how beauty professionals and service-based entrepreneurs can harness the true power of ChatGPT. Whether you’re completely new to AI or only using it for captions and hashtags, this episode will open your eyes to everything you’re missing. From content creation to business systems, I (who uses ChatGPT daily across multiple industries) share how you can start using it effectively and strategically — even if you’re not tech-savv...
Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out. Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically. Here’s what you’ll learn in this episode: How to set your first 6-month growth plan — and why “40 hours” isn’t the r...
