In this special episode, we’re bringing on a guest who’s near and dear to my heart—Luke Claypool. He’s a massive success story, and today, he’s going to share exactly how he achieved incredible results in record time. If you’re looking for inspiration, motivation, and a proven path to success, you don’t want to miss this one. Stay tuned!

Leads feeling a little slow? No worries! In this short but powerful episode, we're breaking down three actionable strategies you can use right now to generate more leads—even during the slowest seasons—all without spending a single penny. If you're looking for quick wins to keep your pipeline full, this one's for you! 💰🔥

What’s the connection between water fasting and leveling up your business? 💧 Last month’s Water Fest at Lead Ninja brought some incredible transformations, and we’re doing it again! In this episode, we’re diving into the benefits of a 72-hour water fast—not just for your body but for your mindset and productivity. Tune in to learn why stepping out of your comfort zone can lead to massive breakthroughs. Ready to challenge yourself? Let’s go! 🚀

Ever wondered how some pros are consistently landing $40,000, $50,000, or even $60,000 tickets? 🤔 Today, we’re unlocking the secret sauce—prioritized lists. Discover how creating and leveraging these lists can elevate your game, increase your ticket size, and set you apart in the trades. Don’t miss this episode packed with actionable tips to help you dominate in 2025! 💪

Welcome back, ninjas! In today's episode, Gene and Don kicks off the new year and Season 3 of the Blackbelt Sales Podcast with a powerful discussion on goal-setting for 2025. Whether you're aiming for realistic milestones or reaching for the stars with ambitious targets, this episode dives into strategies to help you achieve them. Learn how to set, track, and smash your goals like a true sales ninja. Let’s make 2025 your most successful year yet! Tune in now! 🎯

Struggling to get enough leads? You're not alone! In this episode, we're diving into the art of lead flows—what they are, why they matter, and how to ensure you're getting into more homes and closing more deals. Say goodbye to beans and rice and hello to steak dinners! Packed with actionable tips and strategies, this episode will help you turn your lead drought into a flood of opportunities. Stay tuned for the game-changing advice you need to keep your sales pipeline full and thriving.

The "shoulder season" can be a challenging time for those in the trades, especially HVAC technicians. But it doesn’t have to be slow! In this episode of the Blackbelt Sales Podcast, we’re sharing actionable tips and advice to help you turn this transitional period into one of your most profitable seasons yet. Whether you’re in HVAC or any other trade, these strategies will keep you busy and thriving. Tune in and make the most of the fall season! 🍂💼

In this episode of the Blackbelt Sales Podcast, we're diving into some inspiring success stories from the industry. These are the real-life wins that will not only encourage you but also challenge you to push your limits and stretch yourself just a little further. Whether you're looking for motivation or actionable insights, this episode has something for everyone. Tune in and get ready to take your sales game to the next level! 🎙️💼

In this episode of the Blackbelt Sales Podcast, we're shining a spotlight on electricians! Whether you're in the electrical trade or another field, you won’t want to miss this, as the tips and strategies we share are applicable across industries. Join us as we explore proven methods to increase your average ticket size and reduce those dreaded “no” responses. From practical advice to mindset shifts, we’re here to help you close more deals and elevate your sales game. Get ready to feel the lov...

Welcome back to the Blackbelt Sales Podcast! In this episode, we’re diving into a fundamental yet often overlooked principle of sales psychology: the balance between pleasure and pain. We always emphasize establishing a need (the pain), but how often do we explore the pleasure side of the equation? People make purchasing decisions for two reasons: to escape pain or to experience pleasure. Understanding how to leverage both sides can revolutionize your approach to presenting your products and ...

In this episode, Gene Slade and Don Johnson tackle the game-changing benefits of having a well-crafted, pre-planned presentation process. From keeping your messaging consistent to enabling advanced sales techniques, a structured approach can transform your client interactions and improve your closing rate. If you're looking to take your sales skills to the next level, this episode is packed with practical insights and maybe even a special bonus at the end! Don’t miss out on these strategies t...

In this episode, Gene Slade and Don Johnson dive into one of the most crucial skills in sales: establishing a real need for the products on your shelves. Today’s focus? Ductwork in the HVAC category. But don’t worry – the strategies we share aren’t limited to ductwork alone. These insights apply to any product in your lineup! Discover powerful techniques and tactics to highlight the value of your products, no matter what you’re selling. If you’re ready to take your sales game up a notch and ...

Get ready to sharpen your approach in plumbing and water treatment sales with actionable insights today! In this episode, we break down the essential connections between plumbing and water treatment and how to leverage these insights to create more impactful conversations with customers. You’ll walk away with specific strategies and golden nuggets you can apply on your very next call. We’re also tackling a common hurdle – the “I want to put it off” objection. Learn powerful techniques to gui...

In the aftermath of recent storms affecting Florida’s west coast, we're stepping up to address the urgent needs and unique challenges faced by the trades in these impacted areas. In this episode, we’ll be discussing essential strategies for contractors, technicians, and business owners as they navigate the increased demand for repairs and rebuilds. Gene Slade and Don Johnson share insights on preparing to tackle insurance challenges, helping tradespeople understand the critical loops and pitf...

In this episode, we’re diving into a crucial topic for any business that offers financing options to clients. Today, we’ll explore which financing options you should be offering and why leading with zero percent financing could be a costly mistake. Learn how to structure your financing offers in a way that benefits both your business and your clients, while avoiding the pitfalls of zero percent financing as a go-to solution. Tune in for expert insights that can help you close more sales and ...

In today’s episode, Gene and Don tackle one of the most common roadblocks in sales: the "I need to talk to my spouse" objection. We’ll dive into two essential strategies — how to prevent this objection from arising in the first place and, if it does come up, how to handle it with confidence. Whether you're looking to close more deals or improve your overall sales approach, this episode is packed with insights to help you turn a common objection into an opportunity. Stay tuned!

Today’s episode brings a unique and powerful topic you won’t want to miss: how to write your own sales scripts for the products you sell. This is a rare insight into some of the secret sauce behind Lead Ninja’s success, and it’s something you won’t hear anywhere else. In addition to scriptwriting, we’ll dive into a common sales hurdle — the "I need to talk to my spouse" objection. Learn effective strategies for getting both decision-makers involved early in the process to close more deals. ...

Welcome to the 50th episode of the Blackbelt Sales Podcast! In this milestone episode, we’re tackling one of the most frequently asked questions: how do you create a high-value indoor air quality sales presentation? Many have asked us how we build packages worth $10,000 to $15,000 and present them confidently to customers. Today, we’re sharing the strategies behind those quotes and providing insights into what each product or service does. Join us for a deep dive into the world of indoor air...

In today’s episode, we're tackling a phrase you've probably heard a lot: "You need to build more value to make the sale." But what does that really mean, and how do you actually do it? Join Gene Slade and Don Johnson as they break down the concept of building value in sales. They'll explore why this strategy is crucial, what it really entails, and how you can effectively apply it in your sales process to close more deals. Whether you're a seasoned sales professional or just starting out, th...

Today, we're diving into a topic that's been generating a lot of questions—our Lead Ninja programs. Many of you have been curious about the differences between our free and paid offerings, and we're here to break it all down for you. Join Gene Slade and Don Johnson as they walk you through the various programs available, highlighting what you can expect from both our free resources and our premium, paid options. Whether you're just getting started or looking to take your sales game to the ne...