This week I caught up with Julian Lumpkin. We talked about how companies can create and use customer success content (such as Case Studies) to improve their marketing and sales. Julian is the Founder and CEO of SuccessKit. They help businesses create case studies and video testimonials for their website, sales process, and social accounts. We cover: 0:00 Intro 0:47 Important of customer success content 1:26 Key components of a case study 2:48 Ideal word count for case study 3:59 How important is formatting? 5:04 Common mistakes B2Bs make 7:39 Get your customer involved 8:53 Why customers won't speak to you 9:59 Techniques for interviewing customers 14:18 Step-by-step case study process 15:46 Which case studies to produce first? 18:25 Combining video and text case studies 21:50 Repurposing your case studies 24:00 How case studies support sales 29:17 Case studies for different situations 30:58 Other types of customer success content 33:54 How important is the production value? 35:31 Do you need a full studio to film case studies? 38:47 Steve's view on production levels 40:38 Outro   Like this episode? Hit subscribe, and more amazing guests are appearing in the coming weeks.

This week I caught up with Finn Thormeier, Founder at Project 33. They help B2B software companies by raising their founder's profiles and positioning them as authorities in their space. What they call Founder-Led Marketing. We dive into the topic of Founder-Led Marketing. And get into the nitty gritty of what makes great content. We cover: ✅ Why teams should be producing video content ✅ Why your LinkedIn content isn’t getting leads ✅ Viral LinkedIn posts aren’t what they seem ✅ Adopting a weighted engagement formula ✅ Adding pricing pages to your website ✅ Overcoming camera shyness ✅ Test posts vs. Video posts  ✅ And much, much more! Like this episode? Hit subscribe. We have a new episode drop every week. And you can watch on YouTube as well.

This week I caught up with the marketing powerhouse that is Ryan Stewart. Managing partner at Webris, The Blueprint Training, Ryan Stewart Consulting, and The Traffic Projection Tool. A busy man! We talk about niche marketing and the blueprint he used to grow his multimillion-dollar businesses (that’s right… plural!) We cover: ✅ Positioning his multi-million dollar companies ✅ Why he subcontracts marketing roles ✅ How and why they picked their niche ✅ His process for producing content ✅ How to build a community in B2B ✅ The impact AI will have on B2Bs ✅ Having two LinkedIn profiles ✅ And much, much more… Like this episode? Hit subscribe, and more amazing guests are appearing in the coming weeks.

This week, we caught up with Joe Newton. Co-Founder @ Sway. An agency based in Manchester that helps B2B companies produce video content. We cover: ✅ What roles does video play in B2B? ✅ How to add video to your website. ✅ Getting over the fear of recording. ✅ Should you script your videos? ✅ What’s the best video format? ✅ Think like a YouTube creator. ✅ Remote video production. ✅ And much, much more!   Like this episode? Hit subscribe, and more amazing guests are appearing in the coming weeks.

This week, we caught up with Jason Vana. Founder of SHFT Agency. They help transform B2B service brands into their customer’s only choice with their structured branding methods. We dive into: ✅ The EXACT branding method SHFT Agency uses with their clients ✅ How to find what makes your brand unique? ✅ Brands with multiple personalities ✅ What makes a strong brand? ✅ When should you rebrand? ✅ How amazing Level C is… ✅ And much, much more!   Like this episode? Hit subscribe! We release a new episode every week.

This week, we caught up with Sam Dunning. The Co-Owner of Web Choice (a web agency based in England) and he is the host of the highly successful B2B marketing podcast Business Growth Show. We talk about future-proof SEO that drives real business results.  Covering: ✅ The benefits of SEO ✅ When NOT to invest in SEO ✅ How SEO can support dark social ✅ The biggest SEO mistakes B2Bs make ✅ How AI will change the SEO landscape ✅ How important is link building in 2023? ✅ And much, much more! Like this episode? Hit subscribe, and more amazing guests are appearing in the coming weeks.

In this week's episode, Chris Waker (CEO of Refine Labs) is on the show. We talk about the power of an experimental mindset in marketing. We cover: ✅ Why don't more teams run experiments? ✅ How can teams efficiently run experiments? ✅ How do you create a culture of experimentation? ✅ Common issues to look out for when experimenting. ✅ How to get buy-in for experimentation. ✅ And much, much more! Like this episode? Hit subscribe, and more amazing guests are appearing in the coming weeks.  

What an episode! The one and only Rand Fishkin (CEO @ SparkToro) joins us for a wide-reaching discussion about marketing that gets results. We covered: Scaling Moz vs SparkToro Measurement vs. Attribution The best ketchup bottle 2023 Blindly focusing on SEO in the past The power of word of mouth for B2Bs Creating content for different audiences Like this episode? Hit subscribe, and more amazing guests are appearing in the coming weeks.  

This week, we talk about Profitable Personal Branding. This was the title of Sam Winsbury's (CEO @ Kurogo) talk at our first Bitesize B2B Marketing Breakfast. We discuss what we learnt from his talk, touching on:   ✅  What is personal branding? ✅  How to start posting on LinkedIn ✅  How to select your target audience ✅  How to make content more personable ✅  Incentivising your team to post on LinkedIn ✅  And finally... Mitch resigns live on air to pursue freelancing!   This is a wide-ranging discussion on personal branding. One of our favourite episodes!  

User research tips to help optimise and grow your website.The podcast is live again after a brief hiatus.Following on from the webinar we ran this week, we’ll be looking at:✅ Why is user research important?✅ How to uncover meaningful insights?✅ Tips and tricks we’ve learnt over the yearsThe Q&A function is now working on our live stream, so...Have a question on this subject? Turn up tomorrow and fire away!💪 As always, our aim is simple with the podcast…Sharing actionable insights for B2B companies to help improve their marketing efforts.Click attending below and join us at 3pm, Thursday here on LinkedIn Live.Can't join live? You can find the show within 24hrs on all good podcast platforms - search Bitesize B2B Marketing.

In this episode, we run through self-reported attribution.How did your customers really hear about you?Attribution in marketing is a complex but important topic.- Where do our customers come from?- And what touch points did they have before purchasing?If we know this, we can do more of what works.However, it’s difficult to prove so a lot of companies shy away from it.Self-reported attribution aims to find out directly from the horse's mouth how they heard about you.But is it as good as it sounds?We run through new data from Chris Walker at Refine Labs and look at other studies by Dreamdata and Ruler Analytics.

B2B Marketing News: January Round-Up (Ps. No ChatGPT)In this week’s round-up show, Mitch and I run through the most interesting news topics from January.First off, we will not mention:❌  Anything ChatGPT-relatedBut, we will talk about:🇷🇺  Yandex Search source code leak🗞  New LinkedIn newsletter feature7️⃣  Seven other new LinkedIn features in 2023🥜  Google: “Redesign your site, rankings may go nuts”💡  Google Search Console's new content ideas feature💪  As always, the aim is to share information that will be useful for B2B companies to help improve their marketing efforts.

Reviewing Spaced Digital’s Marketing Strategy for 2023In this week's live show, we're running through our B2B marketing strategy for 2023, here at Spaced Digital:✅ What worked in 2022?✅ What we'll be doing in 2023✅ Where will we focus our efforts?✅ What are we going to do less of?And as a little bonus...We will dive into our grand plans for Bitesize B2B Marketing!Hint: world domination.💪 As always, the aim is to share information that will be useful to B2B companies to help improve their marketing efforts.🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live.And all episodes get uploaded within 24 hours to Spotify, Apple Podcasts etc.Just search for Bitesize B2B Marketing.Our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

Matt Saunders shared a post on LinkedIn yesterday essentially calling out web design teams. Saying if you get your clients to wrtie website copy you’re selling them short. In this episode, we run through this in more detail... And we’ll refer to the designer (which could be an in-house design team or an external design agency) and we’ll refer to the client (or the stakeholders involved - leadership team etc.) - the bag holders, the budget holders essentially. Enjoy!

What's the biggest challenge facing B2B marketers in 2023?I asked people in charge of marketing at B2B companies one question:What's the biggest challenge you're currently facing in your role?We got some great answers, which could be grouped into 4 areas:01. Economic pressures02. Doing more with less (budget and staff)03. Lack of respect for marketing within a company04. Stakeholder communication (for various reasons)And we dived into each of these in this week's episode of Bitesize B2B Marketing.

The most common mistakes we see B2B websites make.In this week's Bitesize B2B Marketing live show, we cover:1️⃣ Websites with a lack of authority2️⃣ Missing product pages or low-quality pages3️⃣ Messaging that doesn’t speak directly to the customer4️⃣ Poor user journey (incorrectly using CTAs)🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live.And all episodes get uploaded within 24 hours to Spotify, Apple Podcasts etc.Just search for Bitesize B2B Marketing.Our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

In this week's Bitesize B2B Marketing live show...How to bake SEO into the core of your website design.We cover:✅ The whole redesign process through the eyes of an SEO✅ At what stage should you involve an SEO✅ How long does it take to recover from a drop in traffic?✅ SEO migrations and redirects✅ Impacts a new CMS will have✅ Designers vs. SEOs✅ And much, much more🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live.And all episodes get uploaded within 24 hours to Spotify, Apple Podcasts etc.Just search for Bitesize B2B Marketing.Our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

In this week's Bitesize B2B Marketing live show...Mitch and Steve run through the most interesting news topics from the last month.We will be covering:📈 New LinkedIn SEO features➕ New LinkedIn Ad types🤫 Telling porkies on surveys🤖 The latest AI software flying around🐥 The implosion of Twitter🏖 And 4-day work weeks!🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live.Where our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

This week on Bitesize B2B Marketing, we dive into B2B positioning: ✅ What benefits come from a strong position in the market ✅ How to find and refine your company's unique position ✅ Why's it important for the upcoming recession We'll be joined by Oliver Duffy-Lee, our first live show guest, and Founder of Authority Agency. Oliver has been a massive help to us this year at Spaced. Helping us with our sales and marketing, including refining our own positioning. We've learnt so much from him and we know you will too. 🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live. Where our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

Sorry to be the bearer of bad news, but 2023 is right around the corner... I know, I know. I've only just got my head around 2020 as well! The years are flying by. So in this week's episode, your host, Steve White, will be running through some of the biggest B2B marketing trends to keep an eye on next year.   To help inspire your marketing and get the ball rolling on a successful 2023.