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In an ever-evolving industry like solar, deciding on which solar design program to use can be a serious headache. In this episode we cover the two titans of solar design; Aurora and Solo, to try and help YOU decide which of these tools is the best fit for you and your company.
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Virtual sales training has become a popular choice for many companies. This option gives companies a wider range of coaches to choose from without concerns about distance.
While there are merits to both in-person and virtual sales training, one may be the better choice for your company. Here’s how they differ.
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If you’ve considered expanding your residential solar contracting work to serve commercial customers, it’s important to understand the differences in these markets and whether your business is ready for the change.
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Hiring and keeping top talent is a challenge for many companies, but it’s especially true of solar. The industry’s demand for talent is only increasing, and there are concerns about the shortage of skilled talent that could impede growth.
One of the best ways to recruit and retain A-player talent is with positive company culture. Salary alone isn’t enough to recruit or retain employees, so it’s important for companies to give employees a unique workplace culture that shows they’re just as invested in them.
Let's talk about how to attract, hire, and retain A-player talent.
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The solar industry is highly competitive. The crowded market has over 13,000 installation companies across the country, and while some are seeing incredible success, others are struggling to make ends meet.
Like other young industries, the solar industry is young and fickle. So, what does it take to succeed? What makes the magic formula for a winning solar company?
Let's talk about how to keep your company competitive and prepared for manageable growth.
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ANTHONY@ANTHONYJCONKLIN.COM
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If your solar sales team isn’t performing, at the end of the day, it all goes back on the shoulders of the leader. As the leader, it’s your job to motivate your team, determine the metrics they need to meet, and then hold them accountable.
if they’re missing the mark, it’s on you to turn that around.
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ANTHONY@ANTHONYJCONKLIN.COM
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In our fiercely competitive industry, the companies that crush it are the ones that have the most credibility
Especially if you’re trying to build a commercial solar division and create a rock-solid reputation, a thought leadership strategy helps position your company as an industry leader.
But, what is thought leadership and how can your solar company create a kick-ass strategy?
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ANTHONY@ANTHONYJCONKLIN.COM
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Traditional marketing is by no means dead.
And, if you landed on this page, there’s a pretty good chance that you’re a solar professional looking to edge out your competition.
Think: how did you become aware of your competition?
Are you seeing their advertisements in the yards of residential homes? Do you see their trucks driving around? What kind of presence do they have in your market?
Your competition is beating you because they’ve taken an omnipresent approach to their marketing.
And you can do the same.
Let's talk about 9 traditional marketing methods your solar company should be doing.
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ANTHONY@ANTHONYJCONKLIN.COM
IG: @ANTHONYJCONKLIN
Your sales team is one of the most integral parts of your commercial solar company. Without sales, nothing happens. Having the right people in the right seats means driving the the right results. Let's talk about what people you need to have in the right seats, right now.
I've been coaching and training solar sales teams for 15 years. Here are some of the most frequently asked questions I get about starting a commercial solar companies:
Sick of Installs Going to Your Competition? Here’s What They’re Doing and You’re Not
It’s frustrating to watch another local solar company winning project after project, taking over your market while you’re struggling to get a meeting with a prospect.
You might be wondering what they’re doing that you’re not. You want to know what their secret is to a packed pipeline and consistent installs.
With more than 15 years of experience in the solar business, I can tell you the biggest success factor in solar: a lead generation machine.
Let's talk about it.
Whether you operate a residential or commercial solar company (or both), your presence at US solar conferences is key to the growth of your organization. Both presenting and attending offer the potential to network, as well as a myriad of opportunities to learn about new advancements in industry trends and tech.
Before you start buying passes to solar conferences across the US, it’s important that you know how to effectively network at one of these industry events. Simply showing up and milling around the grounds isn’t going to do anything to grow your business. A solar conference is a participation sport.
Today, we talk about 6 ways to effectively network at your next solar conference.
Your solar company is only as strong as the systems and processes behind it. Streamlining your processes means less time waiting between the time the ink is dry on the contract to the time the glass is on the roof. The less time between these steps means a quicker installation time, which means the more quickly you can move onto the next commercial project. Today I want to talk about the 6 basic steps in selling commercial solar.
It's time to get in the headspace that takes your solar company to multi-7 figures and beyond.
You want your solar company to dominate the market. You want your brand to be synonymous with solar energy. You want to be the go-to provider for renewable energy.The solar industry is growing more competitive every day. If you want to smash your goals, you need to have a multi-million dollar mindset.
Today, we talk about five ways to get into the 7-figure mindset.
