In Between Meetings, Victoria Bennett shared how a Calgary Boy Choir campaign sparked her path into crowdfunding after nearly two decades in marketing with Pampers, Tide, ENMAX, TD, and the University of Calgary. She explains what crowdfunding really is, the five main models, and where it fits alongside bootstrapping, angels, grants, and VC. Victoria busts myths about messy cap tables, shows how crowdfunding validates businesses, and highlights the power of storytelling and community in turni...
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