Welcome to "Better Value; Better Business," the podcast that helps you optimize value across your organization. In today's fast-paced world, businesses must deliver quickly, but so can their competitors. We risk going down the wrong path without a way to turn back.
Instead of becoming efficient at the wrong things, let's prioritize doing the right things right the first time. This podcast explores how to maximize value in customer, employee, and stakeholder experiences. Gain insights into different scenarios and apply them to purchasing, sales, recruitment, team-building, customer retention, and audience perception management.
Join us as we share strategies for making the right choices and improving your business. Discover the secrets to better value and how they can transform your organization. Tune in to "Better Value; Better Business" and unlock success in less time.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to "Better Value; Better Business," the podcast that helps you optimize value across your organization. In today's fast-paced world, businesses must deliver quickly, but so can their competitors. We risk going down the wrong path without a way to turn back.
Instead of becoming efficient at the wrong things, let's prioritize doing the right things right the first time. This podcast explores how to maximize value in customer, employee, and stakeholder experiences. Gain insights into different scenarios and apply them to purchasing, sales, recruitment, team-building, customer retention, and audience perception management.
Join us as we share strategies for making the right choices and improving your business. Discover the secrets to better value and how they can transform your organization. Tune in to "Better Value; Better Business" and unlock success in less time.
Hosted on Acast. See acast.com/privacy for more information.
This week on the show, Alex is looking at healthy practices and behaviours an organisation can adopt at societal level to function at a high standard. Alex has recently completed a study on the effects of home working during lockdown and has done further research into the evolution of conformance. Looking at these two areas she has developed theories about how and why humans operate the way they do in organisations. She shares her learnings here, that are underscored by the big question - sare social norms genetic or are they a product of nurture.
KEY TAKEAWAYS
BEST MOMENTS
“The need to seek status and appreciation is incredibly common, in all walks of life.”
“What if the meaning of our lives is to be a giver? That’s what science suggests we have evolved into.”
“Employers should understand that money is only the compliance part of the equation and that recognition or status and contributions is equally important to employees.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex is joined by guest Ellie Gill. After a recent post on LinkedIn around the advantages of remote working, Alex and Ellie started a conversation about the disadvantages. In this interview the ladies discuss the downside of remote working, from not being involved in the company culture to missing out on the shared experiences that come from working every day with your colleagues.
KEY TAKEAWAYS
BEST MOMENTS
“Working with people on a video call just isn’t the same as being there in the business environment.”
“Working in an office based environment early in your career can help shape your career trajectory.”
“People who work remotely haven’t got colleagues to help them when they have a bad day, they haven’t got that shared experience, which can develop you in so many ways.”
EPISODE RESOURCES
Alex’s Website
Alex’s Instagram
Alex’s Linkedin
Alex’s email
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and being too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Better Value, Better Business podcast, Alex explores the changing landscape of products and services in the digital age. Drawing inspiration from books, articles, and a Forbes magazine article, Alex discusses how the traditional value chain model is being disrupted by information technology and the internet. She highlights the shift towards customer-centric experiences and the importance of collaboration and integration between businesses and customers. Alex also delves into the concept of confidential computing and its potential to enable secure data sharing and collaboration without compromising privacy or security.
KEY TAKEAWAYS
The traditional value chain model, where a firm creates value and passes it down to consumers, is being disrupted by information technology and the internet.
Consumers now have access to more information, transparency, and potential customers, which has led to a shift in their expectations and desires for personalized experiences.
Businesses need to adapt to this new paradigm by focusing on co-creating value with customers and integrating resources with other businesses to provide convenient and personalised experiences.
The four dimensions of dialogue, access, risk assessment, and transparency (DART) are crucial building blocks for creating these new experiences and forming trust with customers.
The emergence of technologies like confidential computing and smart contracts allows businesses to partner and collaborate while maintaining privacy and security, opening up new possibilities for value creation.
BEST MOMENTS
"The traditional thinking of value has been that a firm creates value… The value is passed down step by step through wholesalers, resellers or dealerships or showrooms, eventually to the customer."
"We are going through a customer experience-focused revolution where the customer wants to interact and control their experiences to ultimately personalize them within their own networks."
"A firm no longer owns the value and passes it on to the consumer. The consumer now gets value at an intersecting node between the suppliers sharing their resources."
"The most promising potential for confidential computing is to allow businesses to partner and collaborate using generalized smart contracts."
"The internet has transformed the possibilities of our experiences. Consumers integrate resources with each other, businesses integrate with customers, businesses integrate resources with other businesses."
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
Hosted on Acast. See acast.com/privacy for more information.
This week on the podcast host Alex Stacey is looking at Social Norms. What are social norms and why do we adhere to them? How have they changed over time? What happens if you go against them and how can businesses capitalise on and modify them to add better value to their services and for their customers?
KEY TAKEAWAYS
BEST MOMENTS
“Social norms are a society level agreement on how to behave in certain situations.”
“If you go against social norms you are seen as an outsider, and if you turn out to be right, the group will turn against you.”
“Adhering to social norms means that individuals save cognitive effort by following the crowd.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and being too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex is looking at time and how this is affected by our daily rhythms and energy levels. Joining Alex is Mark Kreling Director of Fenland District Brokers Ltd. When Mark launched a new insurance product he noticed some unusual patterns in the times that customers were engaging online. He researched this phenomenon and his conclusions allowed him to modify his business to offer greater value to his customers.
KEY TAKEAWAYS
BEST MOMENTS
“We have the most cognitive energy after a good night's sleep and then it diminishes during the day.”
“When our energy is low we are susceptible to framing of sales messages in fun and pleasure terms.”
“When we think about problems in the middle of the night they become a lot more prominent and people are more determined to find solutions for them.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
This week on the show Alex is joined by Sarah Evans-Howe. Sarah is a lecturer at the University of Buckingham business school and recently produced a PHD on customer perceptions of temporality. In this interview Sarah and Alex explore the perception of time and the effects it has on customer behaviour.
KEY TAKEAWAYS
BEST MOMENTS
“Companies want to solve problems quickly so they can take them off social media and the public don’t see them.”
“A lot of customers perceive that social media provides solutions to the temporal problem that they have.”
“We expect speed to be appropriate but our own judgement of what speed is alters by context.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
Hosted on Acast. See acast.com/privacy for more information.
This week on the show Alex talks about the most valuable commodity, time. Looking at different definitions of time, how we perceive time, how consumers perceive time and how we value time in comparison to other commodities, Alex helps you to understand the importance of time and how you can understand it to add better value to your business.
KEY TAKEAWAYS
BEST MOMENTS
“As a business owner you need to know what are your customers attitudes to time.”
“Consumers are risk averse when making time related decisions as opposed to money related decisions.”
“Life, if well lived, is long enough.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Better Value Better Business podcast, host Alex Stacey is taking a look at value creation through the lens of value destruction. There are many ways a consumer and a business can destroy value in products and services and this can, in turn, have catastrophic effects in the short and long term. Join Alex as she explains this principle in detail and how you can learn from the mistakes of others.
KEY TAKEAWAYS
BEST MOMENTS
“Value deconstruction can be accidental or deliberate in terms of accessible resources.”
“Value destruction does not just come from consumers but can manifest internally within organisations.”
“The knock on effect of value destruction is the damage to culture and performance.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
Hosted on Acast. See acast.com/privacy for more information.
Alex is joined by business coach and culture design consultant Emily Potts to discuss how organisations can create customer satisfaction. However, it might not just be achieved by offering a great service or product. Have you ever thought about how the performance of your staff contributes to the satisfaction of your customers? Tune in and let the ladies guide you through the steps you need to increase customer satisfaction.
KEY TAKEAWAYS
BEST MOMENTS
“Using an arrow as a metaphor for company culture. The tip of the arrow is the strategy, the shaft is the performance and the feathers are the culture. Get the feathers wrong and the arrow goes nowhere.”
“Can you map your company culture onto one page? Try it, it might help you communicate your vision easier and clearer.”
“Clear communication is the fastest, simplest way that you can improve your company's culture.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
Emily’s LinkedIn: https://www.linkedin.com/in/emily-potts-coach/
ABOUT THE GUEST
Emily is a business coach and culture design consultant with a special interest in enabling successful and sustainable growth in SMEs.
With 18 years of experience as a business owner and a background in management consultancy she has first-hand experience of the challenges that come with scaling and growing a successful business.
After successfully selling her online retail business in 2017, she became a qualified coach and mentor so that she could bring together the three strands of her consulting, mentoring and coaching experience to help other business owners living through all the same challenges that she had experienced and learnt from; supporting them to scale their business successfully, sustainably and with less stress.
Emily particularly loves supporting business owners to navigate the challenges in taking their business from the £500k to £1million+ mark through creating successful business strategies and the means to deliver them via healthy and high performing cultures and teams.
When Emily is not hanging out with other business owners discovering what makes them and their business tick, she loves spending time in the outdoors with her husband and two teenagers and playing the bassoon in local orchestras.
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex looks at what organisations should aim to do to make sure their customers have a positive experience. However, as all customer experiences are unique to the individual and rest on a number of personal, external factors, is it even possible for a company to deliver a positive experience for all? Join Alex as she shares an invaluable insight into this tantalising question.
KEY TAKEAWAYS
BEST MOMENTS
“We experience the world as the main actor in the play.”
“People want unique experiences, not services or products.”
“To create better value, give your customers the tools they need to get the experience they desire.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex looks at the customer experience and how you, as an organisation, can manage it. What makes customers experience services the way they do? What factors influence their evaluation of a service? And, what tools and skills can you employ to manage their experience and make sure your customers are getting the most from your service.
KEY TAKEAWAYS
BEST MOMENTS
“If you disappoint customers by not meeting their expectations you can recover. But, if you disappoint them by not meeting their basic needs, you will lose them.”
“On average, happy customers will tell 6 people about their experience, but unhappy ones will tell 15 or more.”
“97% of potential customers are influenced by reviews.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
Your customers are bombarded with choice, not just by the number of products they are exposed to, but within your individual product. How do you help them make positive choices? How can you remove any negative perceptions they have about your product? And why do they make the decisions they do? Alex is here again to walk you through the process of consumer choice and give you the tools to make your customers' lives easier.
KEY TAKEAWAYS
BEST MOMENTS
“Our brains are not wired to calculate risk.”
“Because we view life as continuing constantly, we only notice the changes to that continuing journey. Therefore we see value as comparative rather than absolute.”
“Organisations need to provide the mood or information the consumer needs to make decisions.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex talks about the customer journey and the problem of choice. How many touch points do you think your customers go through when they engage with your product or service? What emotions do they feel throughout this journey? What influences their decision making process? Can too many choices be a negative thing? For answers to all these questions and more, tune in and let Alex guide you as she breaks it all down and allows you to understand your customers journey in a way that will add value to your business.
KEY TAKEAWAYS
BEST MOMENTS
“People don’t take notice of things they aren’t looking for.”
“We presume higher price items are better quality.”
“We believe that products with good reviews are better quality, but what we’re really thinking is that we will enjoy that product to the same level as someone else.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex dives into the topic of branding. What is branding? How can you use it to add value to your organisation and the experience of your customers? What are some of the reasons behind creating a strong brand and why do we react to certain brands in certain ways? For all this and more, tune in and learn how you can add value through effective branding.
KEY TAKEAWAYS
BEST MOMENTS
“If you only compete on price with your competitors then you will be reduced to a race to the bottom.”
“If you are the first thing customers think of to solve their problem, then you have a solid brand.”
“A good brand represents the ability of your business to match a high quality product or service to the needs of the market.”
“Brands are representations of a unique cluster of values.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex looks at affective emotional responses. Have you ever wondered why you react a certain way to certain stimuli and how this reaction is always instant and feels out of our control? Alex takes us behind the science of this thinking and how you can understand and utilise it to create more value.
KEY TAKEAWAYS
BEST MOMENTS
“Our reactions are caused by affective responses, something we have little control over.”
“Our actions are triggered by our affective systems.”
“Your customers and staff are constantly influenced by their affective systems, understanding this allows you to create an environment for more positive responses.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex gets into the topic of cognition. She will look at how we can save energy and effort, the associative mind, priming, anchoring, classification and ego depletion. And how you can use these tools to add value to your business and life.
KEY TAKEAWAYS
BEST MOMENTS
“The brain tries to save as much energy as possible, which causes us to make decisions with little effort.”
“Instead of using rational thinking to make decisions, we often use shortcuts instead.”
“As humans we jump to conclusions easily and avoid doing hard work to find the truth.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
Host Alex Stacey welcomes you to this first episode of the Better Value, Better Business podcast. Alex graduated from the University of Buckingham’s Business School as a mature student where she wrote her dissertation on how value is experienced. This podcast explores value, it will cover how value is perceived, created, formed by who and how. So join Alex as she takes you on this journey of discovery and gives you the tools you need to better understand value.
KEY TAKEAWAYS
BEST MOMENTS
“People want experience not products. They want the experience your product can give them”
“Once you understand value, you are in a position to reap the rewards in your business.”
“ You can learn to create value by researching your own stakeholders and applying that research practically.
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.
