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Being in Business
Caley Dimmock
4 episodes
1 month ago
Break the six-figure stall by fixing capacity leaks, pricing with real data, and turning sales into service. Boundaries, time tracking, simplified offers, leverage that fits, and magnetic positioning build a business that scales without frying your nervous system. In this episode we break down: • why blurry boundaries drain energy and profit • how to find your true hourly rate • simplify and specialize offers for scale • low‑lift leverage before launching courses • craft positioning that fe...
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Entrepreneurship
Business,
Investing,
Marketing
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All content for Being in Business is the property of Caley Dimmock and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Break the six-figure stall by fixing capacity leaks, pricing with real data, and turning sales into service. Boundaries, time tracking, simplified offers, leverage that fits, and magnetic positioning build a business that scales without frying your nervous system. In this episode we break down: • why blurry boundaries drain energy and profit • how to find your true hourly rate • simplify and specialize offers for scale • low‑lift leverage before launching courses • craft positioning that fe...
Show more...
Entrepreneurship
Business,
Investing,
Marketing
Episodes (4/4)
Being in Business
Growing Past $100k Years: Boundaries, Offers, Positioning, and Sales
Break the six-figure stall by fixing capacity leaks, pricing with real data, and turning sales into service. Boundaries, time tracking, simplified offers, leverage that fits, and magnetic positioning build a business that scales without frying your nervous system. In this episode we break down: • why blurry boundaries drain energy and profit • how to find your true hourly rate • simplify and specialize offers for scale • low‑lift leverage before launching courses • craft positioning that fe...
Show more...
1 month ago
19 minutes

Being in Business
Stop Guessing Your Next Offer: Copy This From Global Brands
Creating a new offer doesn’t have to feel like throwing spaghetti at the wall. Some of the world’s most successful brands have already done the heavy lifting for us. In this episode, I break down three strategies you can steal from Netflix, Apple, and Peloton to design offers your clients can’t stop buying. You’ll learn: Why Netflix proves you should evolve your delivery, not your promiseHow Apple builds an ecosystem that keeps buyers coming backAnd the Peloton move that turns ordinary ...
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1 month ago
12 minutes

Being in Business
Why 80% of Online Entrepreneurs Get Stuck at $5k Months
Most online entrepreneurs struggle to break through the $5k monthly revenue ceiling due to fundamental issues with pricing, boundaries, selling comfort, positioning, and environment... not lack of talent or effort. In this episode we cover: • Pricing too low and fearing rate increases even after proving your value • Giving detailed strategies for raising rates with both existing and new clients • Setting clear boundaries around scope of work and charging for anything extra • Understandin...
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2 months ago
15 minutes

Being in Business
Beyond Online Business: Building an Equity Engine
Don't want to be chained to your business? In the first episode of Being in Business, Caley shares why she doesn’t want to be doing what she’s doing now in 10 years, why that’s not a failure, but the natural evolution of entrepreneurship, and how entrepreneurs can evolve from personal brands into equity-driven ventures. This is a conversation for established online business owners who are starting to think beyond personal brands and cash-flow machines, toward building true equity engine...
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2 months ago
15 minutes

Being in Business
Break the six-figure stall by fixing capacity leaks, pricing with real data, and turning sales into service. Boundaries, time tracking, simplified offers, leverage that fits, and magnetic positioning build a business that scales without frying your nervous system. In this episode we break down: • why blurry boundaries drain energy and profit • how to find your true hourly rate • simplify and specialize offers for scale • low‑lift leverage before launching courses • craft positioning that fe...