Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty. Resources Mentioned Be You Brand Live Revival (Oct 17 11am PST) via  Zoom — comment “REVIVAL” on Ati’s Instagram to join She Is Made For More by Cristal Jacobo https://www.cristaljacobo.com/she-is-made-for-more-live (October 24th-25th) Somatic Experience with Emily Rose – Embodiment and sensuality through movement NLP “Anchor” Exercise (Casino Chips) – Using physical anchors for mindset and manifestation Highest Self Hypnosis Meditation Breathwork & Tapping Tools – Ati’s daily nervous system regulation go-tos CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: DM ME BRANDED on IG to immediately access my BRAND TO BANK 40 minute training where you will uncover WHY and WHERE you are stuck and how to start making progress towards your first 100k year . DM ME on IG  Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Episode Highlights When your dream event tests your limits—and your leadership. The behind-the-scenes chaos that made Be You Brand Live unforgettable. How to stay calm when everything you planned falls apart. Why community and quick thinking matter more than perfection. The mindset shift that turns breakdowns into breakthroughs. What real resilience looks like in front of 100 people. How chaos became the biggest transformation of all. Key Takeaways Event planning is emotional warfare — no amount of preparation guarantees perfection. Leadership isn’t about control; it’s about presence. Who you are in chaos defines your growth. Community saves you. Relationships built on trust and values will show up when things fall apart. Your nervous system is your greatest business asset. Learn to regulate it through movement, breath, and music. Transformation often hides in the breakdown. Every challenge points toward expansion. Quotable Moments "You, my friend, you can overcome absolutely everything. It's not over until you fucking win." - Ati Grinspun “The equality of all of us. It doesn't matter where you are in your business... We're all here to serve each other." - Ati Grinspun Episode Timestamps 00:02 – Why this episode is different (and recorded in the car!) 02:28 – Behind the scenes of Be You Brand Live: hotel challenges and hidden costs of event planning 06:55 – Managing teams, grief, and last-minute changes before the event 13:57 – The chaos begins: rude venue staff, missing AV, and what leadership looks like under pressure 21:00 – Finding the beauty in the mess: powerful experiences with Emily Rose and the somatic session 25:39 – The NLP chip exercise and why embodiment matters 27:55 – Crisis hits: power outage during the event 30:23 – Ati’s go-to tools for emotional regulation (tapping, breathwork, dance parties) 35:41 – Burned jackets, food poisoning, and a $50K day — resilience in real time 42:48 – Leading through chaos and redefining what success looks like 45:04 – When a participant dislocates her knee: crisis management and calm under pressure 47:23 – The spiritual lesson: surrender, trust, and leadership through uncertainty 49:50 – Post-event reflections and why “it’s never over until you win”   About Your Host Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their

Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduating high school to earning her PhD, Laura's journey proves that building the leader behind the brand starts from within.   CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Be You Brand Live Event - https://atigrinspun.com/beyoubrandliveevent/ T. Harv Eker's "Secrets of the Millionaire Mind"  Laura's Self-Leadership Edge Course  Laura's Newsletter Peak Potentials Training Company (referenced) Chat GPT for Self-Dialogue - Mentioned as a brainstorming tool GUEST BIO Dr. Laura Miner is a self-leadership expert with a PhD who has spent decades studying what makes some people succeed while others stall. From barely graduating high school with a 1.9 GPA due to dyslexia to becoming a sought-after speaker and trainer, Laura has worked with thousands of entrepreneurs as a lead trainer for T. Harv Eker's companies and now helps business owners become their own inner CEOs through science-backed self-leadership strategies. EPISODE HIGHLIGHTS The hidden reason why 50% of people in the same program get results while others don't The three pillars that determine whether you succeed or stay stuck in your business Why clarity comes from action, not thinking (and how to stop overthinking your way to paralysis) The surprising truth about burnout and overwhelm that most entrepreneurs miss How to transform tasks you hate into fuel for your mission using perspective shifts KEY TAKEAWAYS Self-leadership has three pillars: How you think (constructive thought patterns), how you act (behavioral strategies), and how you motivate yourself (natural rewards) Information without transformation is useless - consuming content feels productive but doesn't create change Clarity comes from doing, not thinking - action reveals the next step when overthinking keeps you stuck Your "why" must be deeply personal - surface-level motivations like "making sales" won't sustain you through challenges Small actions compound - one class can lead to a PhD, one piece of content can change someone's life QUOTABLE MOMENTS "Information is not transformation. Information alone does not go anywhere." - Laura Miner "Clarity comes from doing. It doesn't come from thinking." - Laura Miner "Who you are is how you lead. And if your business is not aligned with who you are, and if you are not authentically aligned with who you are, it prevents you from being able to lead." - Laura Miner FIND LAURA MINER Website: lauraminer.com LinkedIn: @LauraWMiner Newsletter: Available on her website Book: [PLACEHOLDER FOR BOOK TITLE AND LINK] EPISODE TIMESTAMPS 00:00 – Welcome and Laura's backstory as Ati's mentor 05:30 – What is self-leadership and why it matters 12:15 – The three pillars: Think, Act, Motivate 18:45 – Why overwhelm and burnout happen (lack of clarity) 25:20 – The inner dialogue tool for better decision-making 32:10 – Becoming your inner CEO and leading yourself 38:40 – Motivation strategies that actually work 43:15 – Laura's transformation stor

Four weeks, five weeks… who’s counting? 😅 After running our Be You Brand Live speaker contest, I’m breaking down exactly what made applications a YES vs. a no-go. In this episode, I give you a simple 90-second pitch template and the 3-part checklist event hosts (like me!) use to decide who gets the mic—so you can get booked with confidence, clarity, and that BYB energy. Connect with Ati Ready to build a personal brand you’re proud of: Brand to Bank Instant access training: Dm me BRANDED ON IG ✏️ Free: Profitable Personal Brand Quiz → https://atigrinspun.com/quiz/ 📲 Book a discovery call (BYB Academy, 1:1 Intensives & more) → https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.grinspun → https://www.instagram.com/ati.grinspun Website: https://atigrinspun.com/ FB Community (Personal Branding for Womenpreneurs): https://www.facebook.com/groups/personalbrandingforwomenpreneurs Resources Mentioned Be You Brand Live info/tickets → https://atigrinspun.com/beyoubrandliveevent/ She Is Made For More by Cristal Jacobo → https://www.cristaljacobo.com/she-is-made-for-more-live (October 24th-25th) Cristal's collab episode with me → https://open.spotify.com/episode/3IwMHAxqpItTju93v7LccP Sarah Heeter episode on pitching podcasts (no more ghosting!) → https://open.spotify.com/episode/51Oawx0TYOUosU040ACzj0 90-Second Pitch Checklist (Free resource ) →  ACCESS HERE Episode Highlights The 3-part checklist every organizer uses (Value • Relevance • Energy) Why “your story” alone isn’t enough—and how to turn it into audience transformation The tiny things that cost you big opportunities (time limits, naming the event right, etc.) How to tie your actual expertise to an event’s theme so you’re an obvious fit The 90-second pitch template that gets you booked (and how to film it like a pro) Key Takeaways How to instantly show organizers/Event hosts  what you’ll teach + why it matters to their audience. Why following directions signals professionalism and respect for the stage. The way your on-camera energy predicts how you’ll hold a room. How to connect your offer to your talk so speaking leads to clients, not just applause. The step-by-step framework to repurpose your 90-second pitch for podcasts, panels, and conferences. Quotable Moments “Your story is powerful— but unless you connect it to the audience’s transformation, it’s just a story.” – Ati “If you can’t stick to 90 seconds in your pitch, I can’t trust you with 20 minutes on stage.” – Ati “Be the obvious fit: Value. Relevance. Energy. That’s the whole game.” – Ati Episode Timestamps (detailed) 00:01 – Why I recorded this (speaker contest debrief + goal to educate) 02:16 – What you’ll leave with: 90-second pitch template + 3-part checklist 04:28 – Why rules matter (how tagging/format helps hosts find your entry) 06:48 – The 3-part checklist: Value • Relevance • Energy (what each really means) 08:54 – Deal-breaker #1: Vague topic / only personal story → how to add clear takeaways 11:12 – Deal-breaker #2: No title or outline → give a working title + 3 bullets 13:34 – Deal-breaker #3: Wrong fit / ignoring theme → how to thread your expertise 15:50 – Deal-breaker #4: Low energy/monotone → easy filming fixes that boost presence 17:58 – Deal-breaker #5: Didn’t follow directions (length, one video…) → respect the stage 18:45 – Deal-breaker #6: Voiceover edits vs. showing your face → we’re booking you, not an edit 19:58 – Deal-breaker #7: Didn’t say name/expertise or tie talk to business → this is lead-gen 21:15 – Deal-breaker #8: Got the event name wrong 😬 → how to never miss this again 22:22 – Recap + why this matters for podcasts, panels, & big stages 23:40 – The 90-second pitch template: hook, credibility, relevance, 3 takeaways, confident close 26:57 – What hosts fear (rambling, no timing, no prep) + how to calm those fears in your pitch 28:21 – Quick coaching to turn a “maybe” into a YES (value vs. energy tweaks) 30:31 – CTA: Spotify co

What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything.   ✨ Countdown to Be You Brand Live 2025 ✨ We’re just 9 days away from Be You Brand Live in Las Vegas — happening Sept 25–27, 2025! 🎉 Get your ticket here: https://atigrinspun.com/beyoubrandliveevent/   RESOURCES MENTIONED Be You Brand: Your Story, Your Business, Your Way - Volume 2 Join Matrasa’s Profit Playground Rewrite Your Money Story Meditation  Ascension Mastermind   CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Matrasa Ferguson is an intuitive money coach & bookkeeper for creative, neurodivergent, and spiritual business women.  As the founder of 11.11 Bookkeeping, she helps her clients organize their business finances, understand their numbers and master their money energy so they can create impact & their dream life through their profitable magic.  She brings over a decade of experience in customer service & administration for enterprises of all sizes, as well as a unique holistic approach to bookkeeping & money that takes the whole person into account - mind, body & spirit.  Her zone of genius is in Done-For-You bookkeeping, money coaching, and being a business guide for women who feel like they have to do it all alone.    EPISODE HIGHLIGHTS Matrasa’s journey from fear of being seen to becoming a bestselling author How storytelling can bring deep healing and release decades of emotional weight Rewriting money stories: shifting from scarcity and unworthiness to empowerment Why money is a relationship—and how it reflects back your self-worth The role of coaching, mentorship, and community in sustainable growth Practical tools for building confidence and clarity in business and life KEY TAKEAWAYS Your business mirrors your inner world—clarity and healing create confidence and growth. Money is a relationship; the way you treat it reflects how you value yourself. Storytelling is healing—sharing vulnerably can release what you’ve carried for years. Mentorship matters—sometimes you need someone to hold the mirror to your greatness. Empowerment comes from ownership—of your story, your finances, and your worth.   QUOTABLE MOMENTS “Your business is a direct reflection of you and who you’re becoming.” – Matrasa Ferguson “Money is always a relationship—it’s a mirror of your worth and the energy you hold.” – Ati Grinspun “Letting myself be seen was like asking people to see me naked—that’s how vulnerable it felt.” – Matrasa Ferguson   FIND MATRASA FERGUSON Website: https://stan.store/1111bookkeeping Email: matrasa@1111bookkeeping.com Instagram: www.instagram.com/11.11bookkeeping/   EPISODE TIMESTAMPS 00:00 Introduction and Growth Journey 05:06 The Power of Trusting the Process 09:47 Vulnerability in Storytelling 14:57 Overcoming Toxic Relationships 19:48 Money Wounds and Self-Worth 24:52 The Role of Coaching and Mentorship 29:53 Writing as a Healing Journey 34:49 Shifting Your Money Mindset ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense appr

So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity. If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the masks more clearly, and start letting them go.   ✨ The countdown is real… Be You Brand Live 2025 is 88% SOLD OUT! 📍 Las Vegas | Sept 25–27 | 🎟️ Grab your seat before it’s gone. Get your ticket here   RESOURCES MENTIONED Join the Be You Brand Book Launch!  Be You Brand: Your Story, Your Business, Your Way (Volume 2) The 5 Personality Patterns Ascension Mastermind Freebie: Magick Mindset Masterclass   CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Amanda Magick is a trauma-informed and neurodivergent-informed holistic mental wellness coach, author, and creator of the Magick Mindset™ framework. She helps women heal from the inside out by blending neuroscience, gut-brain health, and intuitive practices into her signature self-healing journey, The Manifest Station™. Amanda is also a co-author in Be You Brand: Your Story, Your Business, Your Way (Volume 2), and a proud leader within Amare, the mental wellness company.   EPISODE HIGHLIGHTS Amanda’s candy bar epiphany that revealed she didn’t know her true likes and desires The role of masking in business, motherhood, and identity Why awareness is the first step in Amanda’s “Sparkle Framework” Flickers of light: small moments that guided her healing journey Nervous system regulation, gut health, and their link to authenticity Investing in herself—how Amanda stepped into Be You Brand Academy & Ascension Mastermind The ripple effect of authenticity and community support Her mission to help moms heal, manifest, and create lasting impact KEY TAKEAWAYS Masks often begin as protection but can become false identities we carry for decades. Awareness is the first step—without it, change isn’t possible. Healing happens in “flickers,” small moments of clarity that build over time. The body and mind are deeply connected—gut health and nervous system care support authenticity. Small daily actions (like 5 minutes of stillness or drinking water) rebuild trust with yourself and shift your life.   QUOTABLE MOMENTS “Sometimes the things we do to protect ourselves become the masks we mistake for personality.” — Amanda Magick “You are not rejected—you’re simply being aligned with the right people.” — Ati Grinspun “You are the light. Trust that knowing and follow it.” — Amanda Magick   FIND AMANDA MAGICK Website: amandamagick.com Email: theamandamagick@gmail.com Instagram: @amandamagick  Facebook: Amanda Magick    EPISODE TIMESTAMPS 00:00 Introduction to Authenticity and Personal Branding 03:02 The Journey of Self-Discovery 05:56 Understanding Masks and Authenticity 08:54 Flickers of Light: Recognizing Change 12:12 The Importance of Awareness in Healing 15:13 Investing in Yourself and Your Brand 17:59 The Ripple Effect of Helping Others 21:11 The Connection of Thoughts and Actions 24:58 Understanding the Body-Mind Connection 28:34 The Importance of Small Steps 31:08 Visualization and Community Impact 35:28 Embracing Authenticity in Business 37:55 Empowering Women to Trust Themselves ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-

For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do not wanna launch your own podcast yet or don't feel like running your own event  This conversation will remind you that you don’t need to be “ready” to start — you just need to begin.   ✨ Be You Brand Live 2025  Join us in Las Vegas, Sept 25–27, 2025  🎟️ Only 27 tickets left! Get your ticket here   RESOURCES MENTIONED Join the Unscripted Network Podcast Community Jessica’s podcast: UNSCRIPTED Grab this FREE Checklist: The Ultimate Podcast Beginners CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Jessica Burgio is a business strategist, wellness mentor, and host of the top 1.5% ranked Unscripted podcast. With 25+ years in the beauty and wellness industry, she helps women amplify their voice, build bold personal brands, and create diversified income streams. Through her coaching, podcasting expertise, and clean living advocacy, Jessica empowers women to be seen, heard, and unstoppable—while building a body, brand, and life they’re proud of.   EPISODE HIGHLIGHTS Why community is different from just having followers Jessica’s pivot from hairdresser to podcasting leader The importance of taking action before you feel ready How podcasting builds credibility, confidence, and deep connection Ways women can start building community, with or without a podcast The power of collaboration and protecting the “vibe” of your community Why momentum and consistency are the secret to trust (and clients) KEY TAKEAWAYS Community isn’t about being the expert in the room, it’s about bringing people together around a shared mission. You don’t have to start big; even a coffee chat or weekly live can spark connections. Podcasting is one of the most intimate ways to build trust, even if only 20 people are listening. Consistency builds trust, and trust turns into clients. Your brand grows when you’re willing to pivot, experiment, and take action before you feel fully ready. QUOTABLE MOMENTS “Podcasting feels safe. It’s not about likes or comments, it’s about connecting deeply with just one person listening.” – Jessica Burgio “If you make it all about you, you’re not building community. It’s about bringing people together around a mission.” – Jessica Burgio “Women entrepreneurs don’t need more strategies, they need the courage to be seen and to build a brand that actually feels like them.” – Ati Grinspun   FIND JESSICA BURGIO Website: www.jessicaburgio.com/ Email: beautyinspiresbeauty@gmail.com  Instagram: www.instagram.com/jessicaburgio   EPISODE TIMESTAMPS 01:00 Building Community vs. Audience 04:58 The Journey of Podcasting and Personal Branding 10:09 The Importance of Taking Risks 12:02 Building Community Through Podcasting 18:05 Navigating the Podcasting Landscape 20:00 The Role of Clarity in Podcasting 24:50 Creating Meaningful Connections 29:52 The Unscripted Network and Community Building ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, busin

We thought “self-leadership” was just a corporate thing, until we realized it’s the missing piece for women building real businesses and meaningful lives. In this episode, Brin’na Rollins-Williams shares how she walked away from a six-figure career at Target to reclaim her wholeness, voice, and legacy and how women entrepreneurs can do the same without burning out.   This episode will walk you through a lesson on Self-Leadership…that is so needed in entrepreneurship.    🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/   RESOURCES MENTIONED Join the Be You Brand Book Launch team Brin’na’s podcast: The Legacy Lounge Podcast FREE Download: "Why Self-Leadership Is Your Secret Business Weapon" Guide (PDF)   CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Brin’na Rollins-Williams transforms high-stakes pressure into powerful leadership platforms that create lasting impact. Fresh out of Purdue University in 2010, she started her career at Target where they called her ‘Bullseye Brinna’ the one who built winning teams and drove results the right way. Three promotions in four years led to becoming Target’s youngest Senior Director by 28, managing over $500 million in revenue and thousands of team members across 10 stores. But the perfect high achiever’s story had a hidden cost: her identity became so intertwined with her job that she couldn’t tell where work ended and she began, leading to anxiety, panic attacks, and medications before age 33. The breakthrough came from getting vulnerable with her team. When she dropped the perfect leader facade and shared her struggles, team engagement soared, connections deepened, and results improved. That’s when she discovered the most powerful lesson of her career: authentic leadership isn’t just better for leaders, it’s better for business. Through Legacy Fulfilled, Brin’na helps leaders from entrepreneurs to Fortune 500 executives create magnetic cultures where authenticity drives results. Her clients report improved business outcomes, stronger leadership pipelines, and more engaged teams. As a speaker, executive coach, and contributing author, she’s passionate about showing ambitious leaders they don’t have to choose between being authentic and being successful.   EPISODE HIGHLIGHTS Brin’na’s bold leap from a high-ranking Target career to entrepreneurship The invisible power of self-leadership and how it fuels sustainable business growth Understanding wholeness vs. hollowness in life and leadership How childhood experiences shaped her leadership style and desire to create legacy Real talk on people-pleasing, perfectionism, and pausing to honor your capacity What it really means to "run your business for a life you absolutely love" The moment a tattooed pause button became a turning point in her journey KEY TAKEAWAYS Self-leadership is the backbone of authentic business success. Pausing isn’t weakness—it’s power. Wholeness > Hustle. Let your business serve your life, not the other way around. Legacy is built in the small, impactful moments—not accolades. You don’t need to mirror someone else’s path. Your way is the right way. QUOTABLE MOMENTS “If you are someone with a platform—if people watch you, listen to you—you’ve been promoted to a leader.” – Brin’na Rollins-Williams “Self-leadership is not selfish. It’s the foundation that lets you serve others from wholeness instead of hollowness.” – Brin’na Rollins-Williams “What you don’t change, you choose.” – Ati Grinspun   FIND BRIN’NA ROLLINS-WILLIAMS Website: www.legacyfulfilled.com Email: brinna@legacyfulfilled.com Instagram: @Brinna.RW Facebook

Thinking about hosting a retreat, workshop, or live event but don’t know where to start? In this episode, Cat Roten shares what really goes into planning events that feel aligned, run smoothly, and actually sell. From contracts to confidence, we’re covering the things most people don’t tell you. CONNECT WITH ATI  🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/ Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   RESOURCES MENTIONED Episode 66: How I Landed My First Speaking Gig (Hint: No Invitation Needed!) 3 Common Event Planning Mistakes & How to Avoid Them Cat’s Podcast: Success Beyond Strategy Preferred Events Calendar (Free resource): https://stan.store/impactfuleventco/p/your-preferred-events-calendar   GUEST BIO Cat Roten is the founder of Success Beyond Strategy and the Event Host Community, where she supports business owners in executing strategically while leading with their intuition to create a business and life that is uniquely their own. After a decade in the hotel industry, Catherine discovered her gift for simplifying complex processes—helping business owners cut planning time in half, reclaim their energy, and create intentional systems that reflect their goals. As a Fractional COO and event strategist, she guides clients in building aligned business operations and planning impactful events with ease and confidence. Catherine is also the host of the Successful Events podcast, where she shares practical advice and real-world insights to help entrepreneurs plan & host their events with clarity, purpose, and authenticity.   EPISODE HIGHLIGHTS The biggest mistakes first-time event hosts make (and how to avoid them) Why contracts matter—yes, even for small events The power of showing up fully as you on stage What type of event makes sense for your season of business How to make your event profitable (even on your first try) Why you need a clear “why” and offer behind every event Smart tips around budgeting, photography, and team support What it really looks like to lead your community through live experience KEY TAKEAWAYS Use Contracts for Everything – From speakers to sponsors, contracts protect your event and business.Don’t Overpack Your Schedule – Give space for networking, reflection, and magic to happen. Start With Your ‘Why’ – Understand the purpose and offer behind your event before diving into logistics. Budget for the Unexpected – Always build in a contingency fund of 10-15%. Your Event is an Extension of You – Make it intentional, not a carbon copy of someone else’s.   QUOTABLE MOMENTS “You’re not creating an event for someone else. You’re creating it to reflect you and the impact you want to make.” — Cat Roten “If you don’t ask, the answer is always no.” — Ati “Hosting your own event puts you at the head of the table, you don’t need to wait for someone to give you a seat.” — Cat Roten    FIND CAT ROTEN Website: CATROTEN.com/coo Email: catherine@imperfectlyimpactful.com Instagram:@cat.roten | @eventhostcommunity   EPISODE TIMESTAMPS 00:00 Introduction to Personal Branding and Events 02:59 The Unique Role of Event Hosting 05:50 Common Mistakes in Event Planning 09:00 The Importance of Contracts 11:56 Building a Personal Brand Through Events 14:51 Creating Intentional Events 17:52 Types of Events and Their Impact 20:51 The Financial Aspects of Hosting Events 23:57 Maximizing Profitability in Events 27:00 Final Thoughts and Resources ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photogr

In this powerful two-part conversation, Cristal and Ati share how live events have doubled their businesses in under two years. They reveal the pivotal moments, mindset shifts, and connections that turned investments into life-changing opportunities. If you're craving more clients, collaborators, or clarity, this episode is your wake-up call. 🎙️ Listen to Part 2 here:  She is made for more Podcast with Cristal Jacobo   💸 RESOURCES MENTIONED  🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas) 88% of seats already claimed, get your tickets here: https://atigrinspun.com/beyoubrandliveevent/ She Is Made For More Live October 24th -25th || Orange County, California www.cristaljacobo.com/she-is-made-for-more-live   GUEST BIO Cristal Jacobo is a business mentor, speaker, and the powerhouse founder behind the She Is Made For More movement, a global community of women rewriting their stories and building the soul-aligned businesses they were born for. A former school teacher turned multiple six-figure entrepreneur, Cristal now helps ambitious women launch purposeful offers, sell with confidence, and scale sustainably, without burning out. Her signature approach blends strategic business coaching with wealth energetics, guiding women through massive growth with alignment and ease. Whether you're just starting or stepping into industry authority, Cristal is here to remind you: you are made for more and she’ll help you build it.   EPISODE HIGHLIGHTS How Cristal left teaching and built She Is Made For More from a feeling of wanting “more.” Why being in the room with ambitious people changes your capacity and vision. The underestimated power of breathwork, emotional breakthroughs, and energetic alignment. How hosting or attending events leads to exponential business and network growth. Why proximity and alignment (not strategy alone) create the biggest ROI. What to expect in Part 2: the actual numbers behind event ROI.   KEY TAKEAWAYS If you feel the pull for "more," it's your soul asking you to expand, don’t ignore it. Live events are cheat codes for expanding your network, building trust, and attracting aligned clients. It’s not about affordability, it’s about the cost of staying stuck. Investing in yourself creates energetic shifts that lead to breakthroughs. Cross-collaboration and shared audiences are faster paths to visibility and impact. The right room accelerates your growth. You need to be around women who challenge and support your next level.   QUOTABLE MOMENTS "If you have the feeling for more, it's already yours." – Cristal Jacobo "Events are not about networking, they’re about aligning your life with people who get it." – Ati Grinspun "You're not a beginner anymore. Stop playing small and get in the room." – Cristal Jacobo   CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   FIND CRISTAL JACOBO Website: https://www.cristaljacobo.com Instagram: @cristal.jacobo | @she.ismadeformore Podcast: She is made for more   EPISODE TIMESTAMPS 01:00 – Cristal shares how leaving a stable teaching career led to launching She Is Made For More 04:30 – Her first live event experience: a real estate seminar that unexpectedly sparked a major transformation 05:45 – The breathwork moment that cracked her open emotionally and changed her perspective on connection 07:15 – Ati’s first event story and how it shattered her limiting beliefs about what’s possible 10:00 – Why investing in events is less about the money and more about the commitment to yourself 12:15 – Cristal quits her job after an event and is named Teacher of the Year right before walking away 21:00 – Why people who attend paid events show up more powerfully (skin in the game = action) 26:30 – The support group born from attending one event: how

Feeling lost in your business pivots? Join Ati's honest chat with Daisy Mack about navigating the messy middle. Forget perfect success stories – hear the real deal on business shifts and trusting your inner voice. A must-listen if you're questioning your path and craving truth about growth. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/   RESOURCES MENTIONED Spiritual Mixtape Community Spiritual Mixtape Podcast  Learn about Daisy's story, recommended episodes: The Spiritual Mixtape Story: Who I Am and Why I'm Here Dad's Meditation   GUEST BIO Daisy Mack is a breathwork and stress management expert with 15+ years of leadership experience, including as VP at a global entertainment conglomerate before moving into wellness. She founded Spiritual Mixtape, a platform helping ambitious individuals build sustainable careers while nurturing personal lives. She’s worked in corporate wellness with Ruggable and Live Nation, guiding teams toward clarity, focus, and creativity. Daisy also hosts the Spiritual Mixtape Podcast, featured as in-flight entertainment on British Airways and Qatar Airways, sharing breathwork and mindfulness tools with a global audience. Blending modern stress management with ancient breathwork, Daisy creates transformative experiences that help people reset, realign, and thrive—at work or in personal growth. EPISODE HIGHLIGHTS It's okay to take your time and pivot your business multiple times. How you genuinely feel about your offers significantly impacts your marketing. Packaging your brilliance in an aligned way is more important than following trends. Daisy's journey showcases a powerful shift towards her passion for breathwork. Entrepreneurship acts as a potent catalyst for profound personal growth. KEY TAKEAWAYS Trust your own intuition when making business decisions. Authenticity, even with the mess, attracts the right audience. Focus on the transformative impact you provide to clients. Business ownership inevitably fosters significant personal development. Consistent inner work is crucial for navigating the entrepreneurial journey. QUOTABLE MOMENTS   "Take your time because people feel your hot mess. And sometimes that's quite endearing and attractive when it's authentic." - Daisy Mack   "If you just learn to breathe to start with, if you just connect to your body, life would be a lot easier because you learn to relax." - Daisy Mack   "Most women are still operating from fear, even though they're a business owner." - Ati Grinspun   FIND DAISY MACK Website: www.spiritualmixtape.com Email: daisy@spiritualmixtape.com Instagram:@spiritualmixtape  YouTube: www.youtube.com/@spiritualmixtape Podcast: Spiritual Mixtape Ready to manifest without overthinking? Use code BEYOU for one month free inside Spiritual Mixtape and turn this conversation into your daily practice: https://spiritual-mixtape.circle.so/checkout/guest-list EPISODE TIMESTAMPS   0:27 - Reflecting on Confidence and the Journey of Rebuilding  0:53 - The Crucial Role of Energetic Alignment with Your Offers  2:33 - Identifying the Signs That It's Time to Pivot Your Business  2:58 - The Importance of Trusting Your Own Intuition Over External Advice  6:48 - Challenging Conventional Wisdom: The Power of Not Having a Strict Niche  7:43 - The Necessary Balance Between Inner Work and Business Strategy  8:52 - A Word of Caution: Navigating the Unregulated Online Business Space  9:31 - Focusing on Tangible Transformation Over Just "Vibes"  10:26 - The Decision to Pivot Away from the Traditional Coaching Model  11:48 - The Unique Fulfillment and Growth Found in Entrepreneurship  13:16 - Business as a Catalyst for Essential Self-Awareness  14:1

In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led success. This is the permission slip you didn’t know you needed. 💸 RESOURCES MENTIONED 68. Higher Self Habits: Building Unstoppable Confidence w/ Alessia Citro   🎟️  BYBL 2025 is 60% SOLD OUT! (Sept 25–27 in Las Vegas) Join Emily Rose at Be You Brand Live to unlock your sensual power and build a body-rich, impactful business: https://atigrinspun.com/beyoubrandliveevent/ Wild Within Academyhttps://www.thriveembodiedarts.com/wild-within-academy-and-retreats GUEST BIO Emily Rose, Founder & CEO of Thrive Embodied Arts, is an expert in sensual movement and embodiment, guiding women, especially female entrepreneurs, to connect with their bodies for greater flow, pleasure, and alignment. With a background that includes starting a pole dancing and sensual movement studio, she has cultivated a unique approach that emphasizes body-rich revenue systems and aims to help individuals transform information into knowledge and wisdom through felt sensation. Emily facilitates deep connections within communities and encourages women to overcome the fear of slowing down, embracing rest and ritual as vital components of sustainable success. Her work, including the Wild Within Academy and international retreats, empowers women to confidently receive wealth by harmonizing their feminine power with entrepreneurial ambition.  EPISODE HIGHLIGHTS Sensuality is an untapped resource for women entrepreneurs, fostering flow over force. Inviting sensuality into business means embracing pleasure, creativity, and play through your senses for flow. Embodiment begins with simply listening to your body's basic needs. Transforming vital practices into rituals leads to a more grounded, rested, and present entrepreneurial existence. Learning through resonance and felt sensation helps transmute information into knowledge and ultimately wisdom. Overcoming the fear of slowing down and embracing rest is crucial for entrepreneurs to avoid overwhelm and create space for sensation and choice. KEY TAKEAWAYS Prioritize listening to your body's basic needs as a foundational step towards deeper sensual embodiment. Integrate small, intentional rituals into your daily routine to invite more presence, pleasure, and flow into your work and life. Recognize that slowing down, while initially uncomfortable, is essential for gaining greater sensation, making conscious choices, and combating overwhelm. Embrace creativity as a non-linear pathway to disrupt patterns of push and go, fostering enjoyment and vitality beyond end goals. Understand that true femininity and embodiment are not about stillness or a specific aesthetic, but about a qualitative presence that can exist in various movements and actions. Heal your relationship with money by recognizing that energy exchange must be in harmony, allowing you to charge what you're worth to sustain your capacity to serve. QUOTABLE MOMENTS “Sensuality, by tapping into our sensual body and connecting to ourselves through sensual movement, transforms the "push and go" force often felt in our daily lives and businesses into a state of flow.” - Emily Rose “Whatever it is that you do rapidly... if you can just invite in some spaciousness, some exhale, that is the best way to start inviting in more space for embodiment." - Emily Rose "When we can truly stay awake to realizing and having awareness and doing the interruption of that pattern [overwhelm], that is where the awakening happens." - Ati Grinspun   CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinsp

🔥 SHOW DESCRIPTION If you’ve ever undercharged, overthought your pricing,  spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must.  Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader. This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation experience to help you shift your identity, heal your relationship with money, and finally step into the next version of you. 💸 RESOURCES MENTIONED 🎟️ Be You Brand Live Tickets (Sept 25–27 in Las Vegas) https://atigrinspun.com/beyoubrandliveevent/ 🎧 300K Blueprint Masterclass + Money Hypnosis DM “300K” on IG ✏️ Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 📞 Book a Discovery Call (for BYBA or 1:1) https://calendly.com/atigrinspun/discoverychat 💬 CONNECT WITH ATI ✨ Instagram → @ati.grinspun 🌐 Website → https://atigrinspun.com/ 👯‍♀️ Facebook Group → Personal Branding for Womenpreneurs 💥 EPISODE HIGHLIGHTS Why Be You Brand Live is NOT just another event—it’s a full-body breakthrough The difference between content and embodiment (and why it matters) How money shame shows up in your pricing, your content, and your energy The truth about community and why it’s the fastest way to grow What really changed for Ati in 2019—and why it still fuels everything she does today 💡 KEY TAKEAWAYS Most money blocks don’t start in your mind—they start in your body Your fear of losing money might be what’s stopping you from making more Community isn't fluff—it’s the backbone of your next level It’s not about feeling ready. It’s about getting in the room Healing your money relationship is about rewiring how you feel as much as what you believe 🔥 QUOTABLE MOMENTS “You can’t out-journal what your body still believes is unsafe.” – Ati Grinspun “Be You Brand Live isn’t about taking notes. It’s about becoming the version of you who doesn’t need them.” – Ati Grinspun “Community isn’t just who you know—it’s how you grow.” – Ati Grinspun   ⏱️ EPISODE TIMESTAMPS 00:00 – The fear of not being able to replicate your success 03:45 – Why Be You Brand Live exists 06:30 – The money talk no one teaches you 09:40 – How different women build community in different ways 13:15 – A client sells a $2K offer… and spirals 16:00 – Why money healing must be embodied 19:45 – Behind the scenes of our most powerful in-room experiences 23:10 – Why Be You Brand Live will be different (again) 26:30 – The 2019 moment that changed everything for Ati 32:15 – You belong in the room before you feel ready 35:40 – Masterclass + event info + final invitation 💁‍♀️ ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid. 🎙️ ABOUT THE SHOW Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you. Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

SHOW DESCRIPTION This is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clarity about your worth and your message.   🎥 WATCH the full tapping demonstration on YouTube to follow along with the hand positions: https://www.youtube.com/@ati.grinspun 🎧 LISTEN to just the meditation portion starting at minute [03:32] CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quizhttps://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out (on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   Connect with me:Instagram: @ati.grinspun Website: https://atigrinspun.com/Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Episode 70: The Real Reason You’re Spiraling in Business (Even When You’re Doing Well) High Self, Highest Income EFT Tapping/Emotional Freedom Technique basics EPISODE HIGHLIGHTS Why tapping is the ultimate action-oriented meditation for anxious entrepreneurs The science behind how tapping stimulates your amygdala to calm fight-or-flight responses How to release the "ick" around selling and charging for your expertise The complete tapping sequence to activate confidence in your business Why you don't need to convince—you get to connect with people who need you KEY TAKEAWAYS Tapping is perfect for busy minds: Unlike passive meditation, tapping gives your mind something active to focus on while rewiring limiting beliefs Your fear-based beliefs aren't facts: Questions like "What if nobody buys?" and "What if I'm being judged?" are just old programming that can be released You're here to serve, not perform: Shifting from performance mode to service mode eliminates sales anxiety The version of you that's ready to lead boldly already exists: Tapping helps you step into that identity with confidence It's safe to be seen in your full power: You can release guilt around charging for your magic and showing up authentically QUOTABLE MOMENTS "I am the message. I am the brand. I am the woman who leads with power." "I do not have to be convinced. I get to connect to the people that need me." "I release the ick around selling. I let go of the guilt around charging for my magic." EPISODE TIMESTAMPS 00:28 - Welcome and episode introduction01:17 - Why tapping is Ati's favorite technique for rewiring the subconscious02:15 - The science behind tapping and meridian stimulation02:40 - Tapping pattern explanation and hand position guide03:32 - MEDITATION BEGINS: Full guided tapping session16:06 - Post-meditation reflection and closing thoughts16:35 - Call booking reminders and next episode preview HOW TO USE THIS EPISODE First Time? Watch the full episode on YouTube to learn the tapping points and follow along visually. Regular Practice? Jump to minute [03:32] to go straight into the meditation portion for your daily practice. Can't Tap Out Loud? You can say the affirmations silently in your mind—the technique still works! ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for

Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone. In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment. Whether you're a seasoned entrepreneur or just starting out, this is your reminder: success doesn’t mean you won’t struggle, but you can move through it with power and clarity. 📚 RESOURCES MENTIONED Tapping Solution App: https://www.thetappingsolution.com/blog/tapping-solution-app/ 300k Blueprint Masterclass: https://atigbranding.thrivecart.com/300k-blueprint/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ 💖 CONNECT WITH ATI 🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass ✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout 📲Want Ati To audit your Brand?  Book a  Profit Brand call >  https://calendly.com/atigrinspun/discoverychat 🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com 🔥 EPISODE HIGHLIGHTS Even experienced entrepreneurs face fear and self-doubt, especially during growth. Having practical strategies helps break the spiral of overwhelm faster. Opportunities often trigger retreat because expansion challenges your comfort zone. Business challenges reflect deeper internal work on beliefs and identity. Recognizing and physically interrupting the spiral is the first step to recovery. Movement, EFT tapping, and journaling help release blocks and restore clarity. ✨ KEY TAKEAWAYS You can’t shift what you don’t acknowledge. 3-Step Spiral Exit Strategy: -Interrupt the Pattern – Breathe, move, or change the environment. - Use EFT Tapping – Shift emotional state quickly. - Journal It Out – Ask: - “What am I really feeling?” - “What do I actually want?” - “What do I believe about this right now?” Your state influences your results, don’t build from burnout. Regularly use tapping, journaling, and movement to manage your mindset and emotions through challenges. Spirals are part of the journey, what matters is how fast you bounce back. Inner Work = Business Growth: Keep doing the work, especially when it’s hard. 💬 QUOTABLE MOMENTS “The biggest difference between beginner Ati, if you want to call it, or when I first started my journey to now, are the tools that I have to deal with those crises.” - Ati Grinspun "Everything about entrepreneurship is challenging your beliefs, your internal safety and your fears." - Ati Grinspun "Every time you get in your head and you freeze, every time you overthink, every time you get overwhelmed and you stay there, you're delaying your growth." - Ati Grinspun ⏱ EPISODE TIMESTAMPS 00:00 Overcoming Doubts in Entrepreneurship 02:50 Tools for Managing Overwhelm 05:47 The Importance of Self-Leadership 09:03 Understanding Triggers and Reactions 11:59 Pattern Interruption Techniques 15:05 Emotional Freedom Techniques 17:57 The Power of Gratitude and Movement 20:47 Journaling for Clarity 24:10 Radical Responsibility in Business 27:01 Coaching Yourself Out of a Spiral 30:07 Conclusion and Upcoming Events ABOUT YOUR HOST Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life. ABOUT THE SHOW The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip. Categories: E

SHOW DESCRIPTION DM “AUTHENTIC” to @ati.g.branding on Instagram  for the 10 authenticity questions What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a woman with a big dream, or somewhere in between, this episode will unlock your next level. This isn’t about being louder. It’s about being you, fully and unapologetically. 💖 CONNECT WITH ATI 🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass ✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout 📲 Book a discovery call https://calendly.com/atigrinspun/discoverychat 🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com FB Community: Personal Branding for Womenpreneurs 📚 RESOURCES MENTIONED DM “AUTHENTIC” to @ati.g.branding for the 10 authenticity questions 🔥 EPISODE HIGHLIGHTS What authenticity really means (and what it doesn’t) How social media may be killing your creativity Why you're likely scrolling instead of selling The true cost of staying small and invisible How to build a personal brand that reflects who you really are—not who you think you “should” be ✨ KEY TAKEAWAYS Authenticity isn’t discovered—it’s uncovered You already have a personal brand. The question is: is it aligned? Social media is powerful when you use it to express, not impress Radical honesty with yourself is the first step toward radical impact Your voice matters. But you have to choose to use it 💬 QUOTABLE MOMENTS “You are the brand—even if you don’t have a business.” — Ati “You cannot be authentic from the outside in. It has to start with you.” — Ati “Confusion isn’t clarity. It’s comfort in disguise.” — Ati ⏱ EPISODE TIMESTAMPS 00:00 – Welcome to EmpowHER Detroit 02:40 – What authenticity is not 06:15 – The moment I quit my job & faced doubt 11:30 – Are you scrolling instead of creating? 14:00 – Your personal brand exists, even without a business 18:45 – Why you feel invisible when it's time to sell yourself 24:20 – The game-changing 10 authenticity questions 28:40 – Why the world needs your way 33:10 – Take the selfie, tag @ati.g.branding, and OWN your new era 36:00 – Radical responsibility and the next version of you 40:00 – Closing words: You are the fire. Let them feel the heat 🔥 ABOUT YOUR HOST Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life. ABOUT THE SHOW The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip. Categories: Entrepreneurship | Personal Branding | Business | Self-Development Pillars: Authenticity | Mindset | Marketing | Energetics | Purpose

SHOW DESCRIPTION In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out (on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Higher Self Habits by Alessia Citro Atomic Habits by James Clear Tiny Habits by Dr. BJ Fogg Seven Habits of Highly Effective People by Dr. Stephen Covey Badass Habits by Jen Sincero Miracle Morning by Hal Elrod The Halo app (mentioned for prayer/meditation) GUEST BIO Alessia Citro is a habits expert, transformation coach, and bestselling author of "Higher Self Habits." She helps visionary female founders build habits that create unshakeable confidence, empowering them to grow their businesses and become recognized thought leaders. Drawing from her own transformation journey—from tech sales at Salesforce and Google, to building a 7-figure online wine business, to embracing sobriety—Alessia created the Higher Self Habits Method™, which blends timeless wisdom with neuroscience to create foundational change on both spiritual and physical levels. EPISODE HIGHLIGHTS Why traditional masculine habit-building approaches often fail women and how to create a feminine menu of habits that honors your changing energy The surprising first habit that transformed Alessia's life and why building self-trust through tiny consistent actions is the foundation of all success How focusing on the wrong priorities in Maslow's hierarchy of needs sabotages your best intentions and what to focus on instead The 24-hour challenge to transform your physical environment that can immediately shift your mindset and productivity Why cleaning your car and running your dishwasher at night might be the most impactful business habits you're not doing KEY TAKEAWAYS Build self-trust through consistency with tiny habits rather than attempting massive changes - even flossing one tooth counts as success Create a "menu" of habits rather than rigid routines - women operate on a 28-day cycle, not a 24-hour one like men Focus on physiological and safety needs first (like sleep, hydration, clean environment) before trying to optimize self-actualization Celebrate small wins immediately to wire in dopamine rewards that make habits stick Clean external environments like your car and kitchen are powerful reflections of your internal state and can transform your productivity QUOTABLE MOMENTS "Once you know that you can actually keep your word to yourself, your whole life will change." - Alessia Citro "You embody it until you become it... It's like sweeping the floor - dust accumulates, you have to sweep every day. So this is an ongoing thing with no finish line." - Alessia Citro "Our brain will tell you you're doing too little, but that is where the change is happening... It all started by stopping the addiction to tell myself I was not good enough." - Ati Grinspun FIND ALESSIA CITRO Website: alessiacitro.com  Email: alessia@alessiacitro.com  Instagram: @alessiacitro__  Book: "Higher Self Habits: The Scientific, Strategic, and Spiritual Framework to Get Out of Your Own Way—For Good"  Podcast: INHABIT with Alessia Citro E

This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV! SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversation, I knew I had to bring it to the masses! In this empowering chat with money coach Lisa Chastain, you'll discover how to reclaim control over your financial life, ditch traditional budgeting techniques, and start living boldly. Get ready to shift your perspective around money, success, and personal growth. CONNECT WITH ATI: Ready to build a personal brand you are proud of: ✏️ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/ 📚 Get Massive Clarity on Your Personal Brand: Personal Brand Clarity Masterclass ✨ Stand Out Masterclass (on and off social media): Stand Out Masterclass 📲 Book a Discovery Call with Ati for the Be You Brand Academy, 1:1 intensives and more: Discovery Call Connect with me: Instagram: @ati.grinspun Website: https://atigrinspun.com/ Facebook Group: Personal branding strategies for female entrepreneurs RESOURCES MENTIONED: Book: The Soul of Money by Lynne Twist Lisa Chastain's Free Money Type Quiz: Take the Quiz Lisa Chastain's Books: Girl, Get Your $hit Together: Control Your Money, Live Purposefully and Love Your Life! Stop Budgeting, Start Living: Transform Your Money Mindset, Transform Your Life GUEST BIO: Lisa Chastain is a financial expert and money coach helping women transform their relationship with money. Known for her groundbreaking approach to financial wellness, Lisa is a bestselling author and podcast host empowering women globally to achieve financial freedom and confidence. EPISODE HIGHLIGHTS: How to stop budgeting and why traditional methods fail women Navigating through financial challenges and finding purpose Overcoming money shame and embracing financial empowerment The powerful mindset shift from fear to expansion Redefining your personal definition of success KEY TAKEAWAYS: Your financial struggles are not unique—learn why you’re not alone Understand the deeper meaning behind your financial goals Why charging your worth is crucial for your and your client's growth Transforming money management from restriction to empowerment QUOTABLE MOMENTS: "You're absolutely not responsible for the results, but you are responsible for doing exactly what you promised—showing up, providing value, and giving it your best. That is what they're paying for." - Lisa Chastain "When you don't make an offer or charge for your work, you are making the conversation about you and your fear, instead of giving the other person the opportunity to transform their life." - Lisa Chastain "Your responsibility is offering the service. Fulfill your promise. Show up with integrity. Be amazing at what you do." - Ati Grinspun FIND LISA CHASTAIN: Website: https://lisachastain.com Instagram: @savvymoneywithlisa/ EPISODE TIMESTAMPS: 00:00 – Intro and Lisa's money coaching journey 05:30 – Breaking free from traditional budgeting 10:15 – Money mindset and overcoming shame 17:45 – Personal stories of financial transformation 25:20 – The shift from fear-based goals to purposeful success 33:00 – Q&A: Charging your worth and overcoming fear SPECIAL ANNOUNCEMENT: Ati is speaking alongside Lisa Chastain at Take The Lead St. George on April 24, 2025, at Black Desert Resort! Join them for this transformational event and use promo code LEAD2025 for $300 off your ticket! Who’s coming with Ati? Get your ticket for Be You Brand Live 2025: Secure Your Spot   ABOUT YOUR HOST: Ati Grinspun is your resident Personal Brand Whiz at the Be You Brand Podcast. From world-champion flair bartender to photographer and personal branding expert, Ati helps women entrepreneurs confidently build standout brands.

SHOW DESCRIPTION Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same! CONNECT WITH ATI Ready to build a personal brand you're proud of? ✨ Free Quiz: Profitable Personal Brand Quiz ✨ Free Download: Visibility Power Play Connect with me: Instagram Website FB Community for Female Entrepreneurs RESOURCES MENTIONED Build Your Own Algorithm Program Visibility Power Play Freebie Toastmasters International EPISODE HIGHLIGHTS The surprising truth behind my first speaking gig Why waiting for invitations keeps you stuck (and how to change that) Exactly how hosting my own event rapidly built my brand and community The power of collaboration vs. competition How to position yourself as an authority quickly KEY TAKEAWAYS You don't wait for authority; you create it by stepping into the spotlight. Hosting your own events positions you immediately as a leader, accelerating client attraction. Strategic follow-up is crucial; it's the goldmine most entrepreneurs overlook. The perfect collaborators share your audience but have different offers. Local events can amplify your brand faster and more effectively than social media alone. QUOTABLE MOMENTS “I wasn't waiting to be chosen—I chose myself. Don't wait to be invited to the table; build your own.” "You don't wait until demand or authority magically appear—you create them." "Collaboration beats competition every single time." EPISODE TIMESTAMPS 00:00 - Intro: The truth about my first speaking gig (hint: no invite needed!) 02:32 - How I created my first event (the birth of Power Tribe networking) 04:51 - The magic of creating your own stage and its immediate benefits 07:09 - Eye-opener: You only need a handful of clients for your first 10K month 09:27 - Why building your own algorithm and local community is crucial 11:28 - Golden nugget: How Toastmasters changed my public speaking confidence 13:41 - The perfect collaboration formula: same audience, different offers 18:15 - Understanding different event types and their strategic purposes 20:37 - How intentional networking creates endless speaking opportunities 23:03 - Accelerating online growth through offline positioning 25:15 - Opportunities to practice your pitch: enter speaking contests! ABOUT YOUR HOST Ati Grinspun, your Personal Brand Whiz, empowers women entrepreneurs to confidently build profitable, impactful brands. From world champion flair bartender and portrait photographer to coaching hundreds of successful women, Ati brings unique insight and a powerful energy to help you step fully into your potential. ABOUT THE SHOW Be You Brand Podcast is your go-to resource to build your million-dollar personal brand, income, mindset, and impact. Stop doubting, overcome imposter syndrome, and start creating a brand and life you truly love. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

SHOW DESCRIPTION Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call.   Join us live at empowHer event in Detroit Michigan https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator   CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @Ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs GUEST BIO Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live. EPISODE HIGHLIGHTS The surprising pivot that led to creating Michigan's largest women's empowerment conference Why being "too similar" to someone else might be your biggest opportunity The truth about pricing events and why free isn't always better How to build genuine connections that turn into profitable partnerships The unexpected way to know if you're ready to host your own event KEY TAKEAWAYS The real reason why some event creators succeed while others struggle (it's not what you think) How to build a community that sells out your events without constant promotion The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences Why your "why" matters more than your "how" when building an event empire QUOTABLE MOMENTS "Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb "When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb SPECIAL OFFER Use code "ATI" for a free month of Demiree's membHERship program! https://empow-her.mykajabi.com/offers/qLLkLESw/checkout FIND DEMIREE Instagram: @demireesuanne Website: demireesuanne.com EPISODE TIMESTAMPS 00:00 - Introduction and discovering brand synergy  01:20 - Demiree's journey: From boutique to empowerment conference 05:30 - The shift from selling products to selling experiences 11:34 - Building a community and rebranding 18:30 - The truth about event pricing and value 25:00 - How to start your own event 35:00 - Creating extraordinary experiences 42:00 - Details about empowHER Conference   ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SH

SHOW DESCRIPTION In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count. FEATURED EVENT ANNOUNCEMENT The Table Experience Live Dates: February 21st-22nd, 2024 Location: Saltbox in Tempe, Arizona Website: thetableexperiencelive.com Ticket Options: Signature Experience ($497) Entry to general sessions & access to intimate expert roundtables Access to private online community (pre and post-event) Lunch, snacks + beverages both days Curated networking opportunities throughout the 2-day event Ultimate Experience ($997) - Limited Availability Everything in Signature Experience, plus: Reserved front-of-house seating Exclusive VIP Happy Hour at Industrious (food + bar included) Complimentary headshot by Spark Brand Creative Exclusive sponsor-curated swag bag Intimate fireside chat opportunities with speakers Special Offer: $100 off ticket price (promo code coming soon) Join Ati Grinspun, Haley Westfall, and other industry leaders for an immersive two-day experience designed to transform how you build meaningful business relationships. GUEST BIO Haley Westfall is a business mentor and community building expert with over 20 years of corporate leadership experience. As the founder of The Table and co-founder of Collab Culture, she specializes in bringing people together in meaningful ways that create massive growth in their bottom line. Based in Arizona, Haley's approach proves that you can love making money while genuinely loving and connecting with people. EPISODE TOPICS COVERED Understanding Event ROI: Beyond immediate transactions Strategic Networking: Creating event-specific action plans Personal Brand Alignment: Choosing the right events and connections The FOMO Factor: Avoiding misaligned investments Introvert vs. Extrovert Strategies: Customizing your approach Building Lasting Relationships: The power of authentic connections Follow-up Mastery: Turning connections into opportunities ACTIONABLE TAKEAWAYS Pre-Event Strategy Assess your current business needs and goals Research attendees and speakers Create specific, measurable networking objectives During the Event Focus on genuine connections over transactions Ask unique questions beyond "What do you do?" Challenge yourself with specific networking goals Post-Event Success Implement a structured follow-up system Maintain long-term relationship building Convert connections into collaborative opportunities QUOTABLE MOMENTS "People buy from people. So pretty much everything that I buy for the most part, especially in the small business landscape, I either am personally invested in the person's story, I know them, or they have a strong personal brand." - Haley Westfall "We have to be willing to sow the seeds for the long-term harvest, not what that immediate gratification that we all want." - Haley Westfall CONNECT WITH HALEY WESTFALL Instagram: @thehalewestfall Website: thetableexperiencelive.com CONNECT WITH ATI Instagram: @ati.grinspun Website: https://atigrinspun.com/ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/ Book a Discovery Call: https://calendly.com/atigrinspun/discoverychat EPISODE TIMESTAMPS 0:01 - Introduction and event monetization teaser  0:37 - Haley introduces herself and her background  1:20 - Common mistakes people make at networking events  3:42 - Discussion on personal brand alignment  5:13 - The importance of knowing what you need from events  10:19 - Example of strategic networking at Powerhouse event  14:58 - Discussion of The Table Experience event  21:17 - How to get ROI from events  27:22 - The importanc