Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

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Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Allison Lane

86 episodes

3 days ago

Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide. This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about gro...

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All content for Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work is the property of Allison Lane and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide. This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about gro...

Show more...

Episodes (20/86)

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Stop Overlooking Your Success: Learn How to Track, Celebrate, and Own Your Wins | Ep. 85

Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide. This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about gro...

4 days ago

9 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

How to Monetize and Turn Your Book into a Six-Figure Income Stream with Julie Chenell | Ep. 84

Send me a text! What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale. Julie, a digital marketer who built a multi-million ...

6 days ago

27 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Author Marketing Made Simple: Systems That Save Time and Keep You Visible with Allison Lane | Ep. 83

Send me a text! How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your wor...

1 week ago

8 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Visibility, Turning Life Into Story, and the New Rules of Book Marketing with bestselling author Arielle Ford | Ep. 82

Send me a text! What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief. Arielle shares how a real-life experience inspired her first novel, what she learned about the steep differences between writing nonfiction and fiction, and why book marketing ...

1 week ago

25 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Pitch Your Potential: The Secret to Unlocking Your Career with Dr. Vicki Johnson | Ep. 81

Send me a text! Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms you belong in. Join host Allison Lane and guest Dr. Vicki Johnson, author of Pitch Your Potential, as they reveal the bigges...

2 weeks ago

28 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

5 Proven Ways to Land High-Impact Podcast Interviews with Alice Draper | Ep. 80

Send me a text! What if the fastest way to grow your author visibility had nothing to do with social media? Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet. If you want to reach more readers, position yourself as an authority, and make podcast guesting part of your book launch strategy, thi...

3 weeks ago

27 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

From Corporate Life to Book Coach: Getting Book Deals + Building Platforms with Allison Lane | Ep. 79

Send me a text! In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build platforms that last. She breaks down everything from the role of a book proposal to the reality of author-led marketing. You’ll di...

1 month ago

28 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Getting Ready for Publicity with a Publicist’s Must-Haves: with Marissa Eigenbrood | Ep. 78

Send me a text! Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibili...

1 month ago

29 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

How to Recover from Burnout and Reclaim Your Energy with Cait Donovan | Ep. 77

Send me a text! Burnout isn’t a personal failure; it’s a signal. Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt. They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter...

1 month ago

27 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Social Media Success: Conversations Over Content with Brooke Sellas | Ep. 76

Send me a text! Feeling overwhelmed by social media, content calendars, and algorithm games? Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch. In this episode...

1 month ago

35 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Rewriting Motherhood: Real Stories on Memoir, Identity, and Connection with Nicole Graev Lipson | Ep. 75

Send me a text! What happens when you stop performing the “perfect mother” role and start telling the truth? Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a genuine connection with readers. If you’ve ever wondered how to write your personal stories without oversharing, how to get published without a massive platform, or how to promote your book in a way that feels authentic, this conversation is for you.&nb...

2 months ago

46 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Amazon Ads: Choose Keywords + Categories Boost Book Sales with Jai Heer | Ep. 74

Send me a text! What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads? Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the right keywords, set realistic sales expectations, and run ads that actually work, even if you’ve never touched the Amazon das...

2 months ago

50 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

How to Turn Your Advocacy Into a Book that Demands Attention with Meg Stone | Ep. 73

Send me a text! What if your advocacy work could become the book that shifts the conversation? Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment. If you’ve ever wondered how to turn your mission into a message that moves readers and gets publishers to pay attention, this is your roadmap. In this episode, Allison ...

2 months ago

42 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

How to Become the Go-To Voice in Your Niche Using Podcasting with Victoria Meyer | Ep. 72

Send me a text! Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press. Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice int...

2 months ago

30 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

How to Use LinkedIn to Build Your Brand Without Playing the Algorithm Game with Kate Paine | Ep. 71

Send me a text! Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you w...

3 months ago

51 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Crafting a TEDx Talk That Showcases Your Big Idea with Anna Goldsmith | Ep. 70

Send me a text! What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle. If you're an a...

3 months ago

39 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Burnout-Proof Your Visibility: Energy, Focus, and Longevity with Dr. Partha Nandi | Ep. 69

Send me a text! Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your platform, might be the real reason your book isn’t done. Whether you're writing, pitching, launching, or speaking—this episode breaks down the five ...

3 months ago

36 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

How to Turn Life Experience Into a Book Deal (at Any Age) with Lori Hellis | Ep. 68

Send me a text! Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission. If you...

3 months ago

38 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

How to Write Emails that Turn Subscribers into Book Buyers with Abby Combs | Ep. 67

Send me a text! Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm. What You’ll Lear...

3 months ago

45 minutes

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

How to Create 6 Months of Content with Valerie Morris | Ep. 66

Send me a text! What if your book isn’t the brand… you are? Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers. From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares proven strategies that will help you show up, get seen, and stay sane. If you’ve ever felt overwhelmed trying to market ...

4 months ago

34 minutes