New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans). What you’ll learn Why a unified tech stack (HubSpot, ca...
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