Advertising: Who Cares?

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/2c/2b/4e/2c2b4e36-2a84-a766-00ec-1275543d8cd5/mza_12707619578632320772.jpeg/600x600bb.jpg

The Drum

8 episodes

6 months ago

Media veterans Brian Jacobs and Nick Manning are on a mission to help the advertising business help itself. Diagnosing wide-spread problems from recruitment to adtech confusion, their movement aims to bring together the smartest thinking in the biz to start turning the ship. In this mini-series Brian and Nick are joined by some of those luminaries to chart the course out of the bog.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

RSS

All content for Advertising: Who Cares? is the property of The Drum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

Episodes (8/8)

Advertising: Who Cares?

How much adtech does the industry really need? With Alessandro de Zanche

There's probably not anyone alive who could give you a full inventory of the adtech ecosystem, with new providers and approaches popping up seemingly every day. Our guide through that thicket is consultant Alessandro de Zanche.

Hosted on Acast. See acast.com/privacy for more information.

6 months ago

30 minutes 37 seconds

Advertising: Who Cares?

Does the agency business model need to be reimagined? With Michael Farmer

There's perhaps no-one in the world who's thought more about advertising agency business models than Michael Farmer. He quite literally wrote the book on the subject, with Madison Avenue Manslaughter and its recent sequel Madison Avenue Makeover. Today, we talk to Michael about what he sees ahead for the agency world.

Hosted on Acast. See acast.com/privacy for more information.

6 months ago

30 minutes 53 seconds

Advertising: Who Cares?

Does adland have a perception problem with younger talent? With Crispin Reed

As part of the Advertising: Who Cares? project, consultant Crispin Reed conducted research into young people's attitudes to advertising, with some surprising (and, for the business, alarming) results. Here, we look at the findings and what the biz can do about them.

Hosted on Acast. See acast.com/privacy for more information.

7 months ago

26 minutes 12 seconds

Advertising: Who Cares?

Is ad measurement having a heyday or an identity crisis? With Denise Turner or Route Research

Measuring reach, viewability, effectiveness and just about everything else has become a huge business in advertising, with a dizzying array of practitioners and approaches. In this episode, with Route Research's Denise Turner we ask how to separate the wheat from the chaff, and how the industry can get better at joining the dots between all those practitioners.

Hosted on Acast. See acast.com/privacy for more information.

7 months ago

36 minutes 33 seconds

Advertising: Who Cares?

Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media

In the world of media, the last few decades have seen an explosion of channels, formats and suppliers. Making sense of all that is the job of planners, including specialist 'communications planners' like Sally Weavers of Craft Media. But what does planning even look like in a world of infinite media possibilities?

Hosted on Acast. See acast.com/privacy for more information.

7 months ago

30 minutes 5 seconds

Advertising: Who Cares?

Advertising: Who Cares? Trailer

Hosted on Acast. See acast.com/privacy for more information.

7 months ago

20 seconds

Advertising: Who Cares?

How can agencies protect creativity in the age of AI? With Uncommon's Lucy Jameson

As the co-founder of one of modern advertising's most storied agencies, Lucy Jameson knows a thing or two about creativity. With the advent of AI, is the agency model of monetized creativity under threat or bolstered?

Hosted on Acast. See acast.com/privacy for more information.

7 months ago

39 minutes 7 seconds

Advertising: Who Cares?

Nick Manning & Brian Jacobs on why the advertising world is in trouble?

In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love.

Hosted on Acast. See acast.com/privacy for more information.

8 months ago

34 minutes 6 seconds