Add To Cart: Australia’s eCommerce Show

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Add To Cart: Australia’s eCommerce Show

Nathan Bush

569 episodes

23 hours ago

Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond. Today, we’re discussing: How to build an edge competitors can’t replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Eco...

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Entrepreneurship

All content for Add To Cart: Australia’s eCommerce Show is the property of Nathan Bush and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond. Today, we’re discussing: How to build an edge competitors can’t replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Eco...

Show more...

Entrepreneurship

Episodes (20/569)

Add To Cart: Australia’s eCommerce Show

Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569

Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond. Today, we’re discussing: How to build an edge competitors can’t replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Eco...

1 day ago

48 minutes

Add To Cart: Australia’s eCommerce Show

How to Train the Machine: Lessons in Optimising for AI Search 568

While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results. Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer. In Today’s Playbook: How Shopify’s Knowledge ...

3 days ago

12 minutes

Add To Cart: Australia’s eCommerce Show

The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567

David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data. Today, we’re discussing: How first-party data is reshapin...

1 week ago

56 minutes

Add To Cart: Australia’s eCommerce Show

How To Turn Emerging Payment Options Into Your Next Growth Channel #566

Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty. In Today’s Playbook: How Hello Clever is using real-time payments to powe...

1 week ago

12 minutes

Add To Cart: Australia’s eCommerce Show

Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565

In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement. Today, we’re discussing: The scrappy early days of launching she we...

2 weeks ago

50 minutes

Add To Cart: Australia’s eCommerce Show

How to Turn Your Privacy Policy Into a Trust Builder #564

Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditional approach on its head: “Don’t even bother with T&Cs and privacy policies if you’re not going to do the work in the background to make sure that you’re actually practicing what you preach.” In today’s Playbook How to write a privacy policy that reflects your real data practicesThe simple audi...

2 weeks ago

13 minutes

Add To Cart: Australia’s eCommerce Show

B2B Meets D2C: How AS Colour Built a Global Ecommerce Engine with Joe Sharplin | #563

In today’s episode, AS Colour’s Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it really takes to build an online experience that keeps both wholesale giants and everyday shoppers happy. We’re talking thousands of SKUs, colourways that could make your head spin, and the joys of rolling out new features across five different regions. Spoiler: it’s not easy. At all. Today, we’re discussing: How AS Colour scaled B2B eCommerce into ...

3 weeks ago

47 minutes

Add To Cart: Australia’s eCommerce Show

More Than Paperwork: How To Treat IP As An Asset #562

When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay. In Today’s Playbook: How memobottle turned complex manufacturing int...

3 weeks ago

11 minutes

Add To Cart: Australia’s eCommerce Show

Obsess Over the Details, Win the Customers: Bon Maxie’s Clare Spelta on Smart Ecommerce Growth | #561

In today’s Add To Cart episode, Clare sits down with Bushy to reflect on Bon Maxie’s 10-year journey, from the early days of handcrafting in a sawdust-filled garage to manufacturing internationally. She explains how she’s built a customer-first brand while also shaping her business to suit her family’s needs, rejecting the traditional idea of what a “big” business should look like. Today, we’re discussing: How Clare transformed a jewellery storage frustration into Bon Maxie’s first cult produ...

4 weeks ago

51 minutes

Add To Cart: Australia’s eCommerce Show

How to Use AI For Deeper Customer Connection

AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn’t to automate customers out of the picture: it’s to pull them in closer. In Today’s Playbook: How Zipline AI helps brands like Disney, Gucci and Hugo Boss use co-creation to boos...

1 month ago

13 minutes

Add To Cart: Australia’s eCommerce Show

Customers as Investors: How Crowdfunding is Reshaping Ecommerce Growth | #559

Kirstin’s career has zig-zagged through medicine, law, consulting, co-founding Future Super, and leading Techstars in Sydney before stepping into the CEO seat at Birchal, Australia’s largest equity crowdfunding platform. With more than 300 campaigns and $200 million raised, Birchal is now a powerhouse for ecommerce founders who want to scale while activating their most loyal customers as shareholders. Today, we're discussing: How Birchal helps ecommerce brands like Outland Denim, Zero Co and ...

1 month ago

58 minutes

Add To Cart: Australia’s eCommerce Show

How To Build A Subscription Channel That Actually Converts, With Jaryd Terkelsen | ATC Playbook #558

What does it take to turn a routine product into a subscription powerhouse? In this Add To Cart Playbook, Nathan Bush sits down with Jaryd Terkelsen, Co-Founder of BeforeYouSpeak Coffee, the Brisbane-born brand now doing seven figures, stocked in more than 1,500 stores globally, and even backing an Alpine F1 team. Jaryd reveals how BeforeYouSpeak flipped the switch on subscriptions (after years of keeping them hidden) to build one of the stickiest ecommerce models in the game. Today, their av...

1 month ago

11 minutes

Add To Cart: Australia’s eCommerce Show

From SEO to Suitcases: Harry Sanders on Testing, Pricing and Scaling KADI | #557

Explore KADI | StudioHawk Harry Sanders is best known as the founder of StudioHawk, Australia’s largest dedicated SEO agency. But in this episode of Add To Cart, Harry reveals a new chapter: co-founding KADI Luggage, a consumer travel brand launched in 2023. His journey shows what happens when deep digital expertise meets product ambition: you get a brand that’s innovating how Australians pack for travel, and a founder who can talk the talk and walk the walk. Today, we’re discussing: Why Harr...

1 month ago

57 minutes

Add To Cart: Australia’s eCommerce Show

The Secret Power of Product Quizzes for Acquisition #556

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands. In this episode, we cover: How a benefit-led quiz skyrocketed conversionsWhy quizzes aren’t just acquisition tools, but service features that build long-term trustThe game-changing move of syncing quiz dat...

1 month ago

10 minutes

Add To Cart: Australia’s eCommerce Show

Building an Agentic Workforce: David Brudenell on AI and the Future Ecommerce Team | #555

David’s journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he’s built a career at the intersection of technology and business. Today, at Decidr.AI, he’s helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency. Today, we’re discussing: The difference between agentic AI, AI agents and LLMs, and why ecommerce leaders should careHow agentic AI can shif...

1 month ago

58 minutes

Add To Cart: Australia’s eCommerce Show

Pete Ceredig-Evans from Try With Mirra | #554

In today’s Checkout, CEO and Founder of Try With Mirra, Pete Ceredig-Evans, gives us a behind-the-scenes look at what fuels his ecommerce brain, from the books that shaped his leadership style to the £400 iPhone book accident that still haunts him. In this episode, we cover: The most expensive online shopping mistake you’ll hear this weekHow Romy The Brand blends fashion and art, and why Pete’s obsessedThe one tool that powers TWM’s remote ops, design, and onboardingThe books that changed how...

1 month ago

11 minutes

Add To Cart: Australia’s eCommerce Show

AI Price Comparison: How Zyft Helps Retailers Win on Both Price and Value | #553

Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete. Today, we’re discussing: Zyft’s origins and growth: from Damien Waller’s vision in 2019 to 650,000 downloads and $7.5M raised in 2025.How the app works: Chrome and Safari extensions, mobile apps, bar...

1 month ago

51 minutes

Add To Cart: Australia’s eCommerce Show

Melissa Wilkinson & Matt Mosse-Robinson from Personalised Favours | #552

In today's Checkout episode, we get to know Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s leading personalised gifting brand. From tiny sandwich presses to Better Brother trophies, Mel and Matt share the weird things they’ve bought online, the tools they rely on, and what’s keeping them up at night (spoiler: it’s not the laser engravers this time). Listen to their main episode here. SMS us to request a guest! Support the show Want to lev...

1 month ago

10 minutes

Add To Cart: Australia’s eCommerce Show

The Secrets Behind a 48% Conversion Lift at Nutrition Warehouse with Heather Earl | #551

Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia’s largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand’s digital transformation: from migrating to Shopify and Klaviyo, to launching SameDaySupps and building a loyalty program that rewards customers for being active, not just...

2 months ago

1 hour 6 minutes

Add To Cart: Australia’s eCommerce Show

Rosie Collins from Deja Marc | #550

In this Checkout episode, we go behind the scenes with Rosie Collins, Founder of personalised jewellery brand Deja Marc, a business known for turning sentimental moments into lasting pieces, and doing it all with lean systems and a strong sense of purpose. Today, we’re discussing: Why Rosie has never been served an Instagram ad (true story)The retailers inspiring her right now, including Mecca and OrotonHow she’s experimenting with new personalisation tools in ShopifyBuilding stronger custome...

2 months ago

9 minutes