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10 More Questions
Ross Drakes, Nicework
5 episodes
6 days ago
10 More Questions is a podcast exploring the relationship between business and brand. Learn what it takes to turn your brand from a cost centre to a company asset from today’s greatest thinkers, doers, and builders. We ask experts in their fields 10 questions to give you a look at the inner workings of how they think about their brands, how they have turned their brands into company assets, and how they are using their brands to drive business growth. It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and s
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Entrepreneurship
Business
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All content for 10 More Questions is the property of Ross Drakes, Nicework and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
10 More Questions is a podcast exploring the relationship between business and brand. Learn what it takes to turn your brand from a cost centre to a company asset from today’s greatest thinkers, doers, and builders. We ask experts in their fields 10 questions to give you a look at the inner workings of how they think about their brands, how they have turned their brands into company assets, and how they are using their brands to drive business growth. It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and s
Show more...
Entrepreneurship
Business
Episodes (5/5)
10 More Questions
#5 Waldo Waldman | Stand out + stay relevant: How to be a mint chocolate chip leader in a vanilla chocolate world

The world rewards leaders who can perform under pressure and build trust on purpose. In this episode of 10 More Questions, Ross Drakes sits down with Waldo Waldman, a combat-decorated fighter pilot, Hall of Fame speaker, and bestselling author of Never Fly Solo, to unpack why leaders should never go it alone and how fear can become fuel.

 

In this episode, we talk about:

 

  • Trust is something you build with others, never on your own
  • Courage comes from acting alongside fear, not waiting for it to fade
  • Standing out with ‘flavour’ is stronger than blending in with the crowd
  • Find your niche first, then earn the right to expand
    • Simple words and rituals can anchor culture and make it unforgettable

  • Whether you are leading teams, building brands, or looking for tools to turn anxiety into action, this conversation will shift how you think about trust and leadership.

     

    Subscribe for more insights on turning brand strategy into business results.


    🎧 Full episode available on iTunes, Spotify, Amazon, and Pocket Casts.

    Show more...
    2 months ago
    44 minutes 24 seconds

    10 More Questions
    #4 Tom Searcy | From David to Goliath: Using brand strategy to land enterprise deals.

    Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about. 


    It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship between business and brand, chatting to thought and industry leaders about how exactly to turn a brand from a cost centre to a company asset.


    Join me, Ross Drakes, as I talk to some of the greatest thinkers, doers, and builders in both the brand and business world.

    Show more...
    3 months ago
    49 minutes 18 seconds

    10 More Questions
    #3 Rich Mulholland | Is there a role for personal branding in the world of AI?

    Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about. 


    It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship between business and brand, chatting to thought and industry leaders about how exactly to turn a brand from a cost centre to a company asset.


    Join me, Ross Drakes, as I talk to some of the greatest thinkers, doers, and builders in both the brand and business world.

    Show more...
    4 months ago
    52 minutes 19 seconds

    10 More Questions
    #2 Ethan King | How to amplify your authentic influence (AI) in the age of AI

    Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about. 


    It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship between business and brand, chatting to thought and industry leaders about how exactly to turn a brand from a cost centre to a company asset.


    Join me, Ross Drakes, as I talk to some of the greatest thinkers, doers, and builders in both the brand and business world.

    Show more...
    5 months ago
    48 minutes

    10 More Questions
    #1 Janet Kinghorn | How do brands get seen?

    Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about. 


    It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship between business and brand, chatting to thought and industry leaders about how exactly to turn a brand from a cost centre to a company asset.


    Join me, Ross Drakes, as I talk to some of the greatest thinkers, doers, and builders in both the brand and business world.

    Show more...
    7 months ago
    44 minutes 5 seconds

    10 More Questions
    10 More Questions is a podcast exploring the relationship between business and brand. Learn what it takes to turn your brand from a cost centre to a company asset from today’s greatest thinkers, doers, and builders. We ask experts in their fields 10 questions to give you a look at the inner workings of how they think about their brands, how they have turned their brands into company assets, and how they are using their brands to drive business growth. It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and s