Business owners and marketers who struggle to understand marketing but do understand football - listen up. Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.
Zonal Marketing will explain how to drive more sales, develop trust, build brand awareness and engender loyalty and advocacy amongst your terget customers by explaining all of the above through the lens of football management. Warning: if you don’t know your Arsenal from your elbow, this might not be for you. But if you would like to discover how tiki-taka tactics can help you tackle those tricky marketing metrics, this is the model for you.
Presenter, Simon Vincent is the Pep Guardiola of Marketing, a Tactician with experience working with brands like Audi, Lenovo, Lavazza, Mastercard and Pfizer. He is available for client work, public speaking and workshops. Contact him at x-cmo.com.