Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.

In this video I talk about how to build a marketing mix around a product that is in low supply - perhaps because it’s personalised, extremely niche or the company is very small. I’ll explain how to structure your marketing efforts to create a brand that customers lust after and a company that they will buy from no matter the product. Warning: if you don’t know your Arsenal from your elbow, this might not be for you.

A bit lost? Catch-up with previous episodes of Zonal Marketing at https://rb.gy/0ptalq

Want to work with me? Find out how to do so at x-cmo.com