
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.
In this video I talk about how to create the best content for whatever purpose your company needs. Warning: if you don’t know your Arsenal from your elbow, this might not be for you.
A bit lost? Catch up with previous episodes of Zonal Marketing by going through these podcasts chronologically.
Want to work with me? Find out how to do so at x-cmo.com