Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. In this video I talk about how to select and separate out your marketing channels. Think of it like choosing which strikers, midfielders, defenders and goalkeepers you need! Warning: if you don’t know your Arsenal from your elbow, this might not be for you. Chat to me on Twitter @ZonalMKTG