Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.

In this video I talk about how to build a marketing mix around establishing customer loyalty and advocacy, taking hints from Antonio Conte’s catenaccio-influenced style of play. Warning: if you don’t know your Arsenal from your elbow, this might not be for you.

A bit lost? Catch-up with previous episodes of Zonal Marketing at https://rb.gy/0ptalq

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