2 | How (and Why) to Build a Marketing Strategy

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Zonal Marketing

The X-CMO

19 episodes

4 days ago

Business owners and marketers who struggle to understand marketing but do understand football - listen up. Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. If you already know your Arsenal from your elbow but you'd like to hear how tiki-taka tactics could help you tackle those tricky marketing metrics, this is for you. Presented by Simon Vincent from X-CMO. You can find out more about X-CMO and Zonal Marketing at X-CMO.com

Marketing

Business

RSS

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Marketing

Business

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2 | How (and Why) to Build a Marketing Strategy

Zonal Marketing

6 minutes 20 seconds

4 years ago

2 | How (and Why) to Build a Marketing Strategy

In this episode, X-CMO Founder Simon Vincent introduces marketing strategy, explaining why start-ups and underdog brands are in particular need of it, the consequences of not having one and what the building blocks of marketing strategy are.

This piece is part of a series of essays that will be posted regularly so make sure you subscribe to know when another one drops. And if you know anyone who would benefit from seeing this content, please share so we can see more ambitious people and audacious ideas reach the audiences they deserve.

Find out more about X-CMO at x-cmo.com