If all the cool kids jumped off a bridge, would you jump, too? Should you? Many of us grew up with parents, guidance counselors, and school assembly lecturers teaching us to resist peer pressure, go our own way, and ignore the zombie crowd. And people online will quickly call you out for “virtue signaling” and “humble bragging” if you so much as mention how you rescued that eagle that got hit by your yacht. But are peer pressure and virtue signalling all bad? In today’s episode, we talk with brilliant (and popular!) economist and author Robert H. Frank about when you should go along with the crowd, and when you should get the crowd to go along with you. Listen to it, and then brag about it to your friends!