Leading Microsoft Ecosystems at Scale in the AI Era

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/4b/ab/e5/4babe5f0-9eba-6230-bc14-82b4f24b7e0a/mza_8426177571808300069.jpg/600x600bb.jpg

ZINFI Technologies, Inc.

231 episodes

1 day ago

ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally.

All content for ZINFI Technologies, Inc. is the property of ZINFI Technologies, Inc. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally.

Marketing

Business,

Management

Leading Microsoft Ecosystems at Scale in the AI Era

ZINFI Technologies, Inc.

46 minutes 3 seconds

3 months ago

Leading Microsoft Ecosystems at Scale in the AI Era

Leading Microsoft Ecosystems at Scale in the AI Era
In this episode, Sugata Sanyal the main boss (Founder & CEO) of ZINFI, has a great chat with Nina Harding. Nina is a Corporate Vice President at Microsoft, overseeing how Microsoft works with partners across the Americas region. Nina shares her incredible journey in leadership, showing how partnerships have changed a lot over the years. They talk about how new AI technology has a massive effect on how businesses work and how companies help their customers. Nina explains how Microsoft is helping its many partners get ready for this significant change and thrive through it. You'll learn how flexibility, working together, and focusing on good results make new things happen faster in the Microsoft world. Listen in to find out more about what's next for AI and working with partners.

Related Guidebook

Navigating the AI Revolution: A Guide for Partners in the Microsoft Ecosystem
Your Essential Roadmap for Growth and Innovation in the Age of AI
Download your COMPLIMENTARY COPY of Navigating the AI Revolution: A Guide for Partners in the Microsoft Ecosystem Best Practices Guidebook. Your Essential Roadmap for Growth and Innovation in the Age of AI.
Download for FREE

Video Podcast: Leading Microsoft Ecosystems at Scale in the AI Era

Chapter 1: Nina’s Career Path and Partner Growth

Nina Harding talks about her long career, which includes working at big companies like Oracle, SAP, Google, and twice at Microsoft. Throughout these years, she has always focused on how different companies work together, which she calls "partnerships." She has seen how these partnerships have changed significantly over 30 years. When she started in the early 1990s, she saw how new computer programs and databases were just beginning to be used, and this helped her understand how the digital world would grow. Because she worked for both huge companies and smaller new companies, Nina learned special ways to help partners use big market opportunities and create new things together.
Nina has noticed a significant shift in how companies work with partners. It used to be that companies focused on just a few special partners. The goal is to get a whole "ecosystem" of many different partners to work together and succeed. This raised a question: should companies tell partners exactly what to do, or should they let partners help lead the way? Nina says that at Microsoft, working with partners has always been a key part of how the company works, right from the start. This means that when Microsoft creates new products or sales plans, it always includes partners to ensure customers get what they need.
Microsoft, led by Nina, tries to build strong trust and long-lasting relationships with its partners, not just work with them for quick wins. This commitment shows up in many ways. Microsoft helps partners learn new skills and provides training. They also bring partners into their sales meetings and events. They ensure partners are part of how Microsoft sells its products and services and offer special rewards to help partners do well. This way of working together is based on the idea that "we are better together.