Leadership at a Global Scale: ServiceNow Partner Marketing

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ZINFI Technologies, Inc.

231 episodes

1 day ago

ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally.

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ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally.

Marketing

Business,

Management

Leadership at a Global Scale: ServiceNow Partner Marketing

ZINFI Technologies, Inc.

39 minutes 4 seconds

4 months ago

Leadership at a Global Scale: ServiceNow Partner Marketing

Leadership at a Global Scale: ServiceNow Partner Marketing
In the dynamic world of technology and global business, effective partner marketing is no longer just about campaigns; it's about strategic leadership, fostering collaboration, and leveraging cutting-edge technology to achieve unprecedented scale. This podcast dives into how a global leader builds and nurtures a vast partner ecosystem, transforming challenges into opportunities for growth and innovation.
Join Sugata Sanyal, Founder & CEO of ZINFI, in an insightful discussion with Meaghan Moore, Vice President of Global Partner Marketing at ServiceNow. Meaghan shares her extensive career journey across hardware, software, and services, and her passion for building thriving partner ecosystems. Discover her strategic approach to leading global marketing initiatives, adapting to digital transformation, and harnessing the power of AI to drive impactful, integrated partner programs worldwide.
Listen to the full episode now to gain actionable insights into mastering global partner marketing at scale!

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Video Podcast: Leadership at a Global Scale: ServiceNow Partner Marketing

Chapter 1: Navigating Tech Career Evolution and Partner Channel Development

The podcast opens with an engaging introduction to Meaghan Moore, setting the stage for a deep dive into her remarkable professional journey. From her early fascination with Japan and technology, Meaghan's narrative illustrates a career built on adapting to and leading through significant industry shifts. Her formative years in Silicon Valley laid the groundwork for a robust understanding of the tech landscape, beginning with foundational roles in hardware-centric companies like Quantum. This initial phase provided invaluable exposure to core business operations and the mechanics of bringing technology to market, shaping her pragmatic approach to subsequent leadership challenges. Her commitment to understanding the nuances of tech's evolution became a hallmark of her career, preparing her for the expansive roles that followed.
As the conversation progresses, Meaghan eloquently describes the pivotal transition from a hardware-dominated industry to the burgeoning software and services sector. This shift was not merely a change in product focus but a fundamental reorientation of business models and partner engagement strategies. Companies like Veritas, Motorola, HP, and SAP became critical stages in this evolution, where Meaghan honed her expertise in channel development and ecosystem building. She emphasized the profound difference between selling physical products and delivering intangible solutions, requiring a more collaborative and integrated approach with partners. This period solidified her reputation as a "bui...