What does it take to build products that serve real, often overlooked customer needs, while aligning with both business goals and social impact?

This week on Zero to One, I’m joined by ⁠Prashanthi Ravanavarapu⁠, a product leader whose career has spanned fintech, enterprise platforms, and mission-driven innovation. From her early days at PayPal to scaling teams at Workiva, she’s built inclusive, human-centered products that drive meaningful outcomes.

We cover:

• How to approach product discovery for underserved users

• What it takes to align customer value with profit and purpose

• Structuring resilient product strategy in fast-moving environments

• Building high-performing, mindset-driven product teams

• The product she’s most proud of — and the one she wishes she got to build

Prashanthi also shares her perspective on trade-offs, mentorship, and why PMs should treat their careers like a product.