Building Category-Defining Products across Kindle Fire, Twitter, Box and Amplitude with Ibrahim Bashir

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Zero to One: Product Journeys

Raman Rajakumar

16 episodes

5 days ago

Zero to One brings you behind the scenes with some of the world's top Product leaders and senior ICs, as they break down the most impactful products they’ve built, and the pivotal decisions behind them. Each short-form episode delivers practical takeaways to help you grow as a sharper product thinker and operator in today’s fast-moving tech landscape. Guests so far have come from companies like Amazon, UiPath, Twilio, Amplitude, Twitter, Box, Google, 1Password, PrizePicks, VMware, FitBit, Gusto, and many more. Real stories, real lessons, from the builders behind great products!

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Building Category-Defining Products across Kindle Fire, Twitter, Box and Amplitude with Ibrahim Bashir

Zero to One: Product Journeys

31 minutes 8 seconds

2 months ago

Building Category-Defining Products across Kindle Fire, Twitter, Box and Amplitude with Ibrahim Bashir

What does it take to build a product org that can thrive across stages - from 0 to 1, and then to $100M+ scale?

This week on Zero to One, I’m joined by ⁠⁠Ibrahim Bashir⁠⁠, a seasoned product executive whose career has spanned Kindle Fire, Twitter, Box, and Amplitude. He’s led high-impact product teams across B2B SaaS, platforms, and infrastructure, helping companies evolve from single-product to multi-product strategies.

We cover:

How to evaluate whether a product org is positioned for long-term success
What product teams often overlook when expanding from one product to many
Why product should be treated like a business, not a backlog
Building product sense and recognizing what users actually need
Navigating platform investments and customer trade-offs
When extensibility strengthens your product — and when it doesn’t
Grounding AI features in real user problems
The mindset shifts needed when moving from IC to product leader
The product decision that shaped his approach
One lasting insight for anyone building in today’s evolving landscape

Ibrahim shares a thoughtful, systems-driven view of product, and what he’s learned from scaling teams, making hard calls, and building with intention.