Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
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Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
Your eCommerce Brand with Content and Podcast Partnerships with David Roger
Zero to a Million
31 minutes 2 seconds
3 years ago
Your eCommerce Brand with Content and Podcast Partnerships with David Roger
This week’s episode of the Zero to a Million Podcast with Zach Rego features David Roger, Co-Founder & CEO at Felix Gray. Blue light glasses address a very particular need which has been blowing up in recent years.
David discovered this need for himself and, seeing how many of his peers complain of the same problem with strained eyes and headaches, saw the potential for a business to address this space.
He shares how they went through their product development phases and the central importance of science and research-backed data. When 9 out of 10 respondents said there was a marked improvement after using Felix Gray glasses, they knew they had a winner.
David shares how they started their acquisition through Facebook ads and how they started content collaboration via podcasting.
There are a few unique characteristics with using podcasts as a marketing tool, including the fact that 30 second ad reads can extend much longer than that and put into context by the podcast hosts.
Zero to a Million
Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
