Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
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Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
Dapper Women — Building A Menswear-Inspired Brand with Laura and Kelly Moffat, Founders of Kirrin Finch
Zero to a Million
35 minutes 47 seconds
4 years ago
Dapper Women — Building A Menswear-Inspired Brand with Laura and Kelly Moffat, Founders of Kirrin Finch
This week’s episode of the Zero to a Million Podcast with Zach Rego features Laura and Kelly Moffat, Founders of Kirrin Finch. Coming from non-fashion backgrounds was not a deterrent to Kirrin Finch's founders as they were determined to create high quality fashion for a specific segment of the market.
Laura and Kelly leveraged several key strategies to ensure they have a viable product that will sell, like performing product and market research, creating an online presence pre-launch to create email lists, and joining an accelerator program to help them through product iterations and other challenges.
The founders explain the reason behind their brand, which was to find suits for women to use on their wedding day. In the beginning, they focused on producing button-up shirts but eventually moved on the creating Italian-made suits, their main goal, which has now become their banner product.
The brand has grown considerably in the past 5 years thanks to their savvy marketing, superior product, and community building. They share their biggest wins and most pressing challenges and future marketing campaigns which explore SMS marketing.
Zero to a Million
Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
