In this episode of the zero to 5000 podcast, hosts Drew McClure sits down with Robin Alex, co-founder of GoHighLevel, a software company revolutionizing business automation. From its inception, Alex’s journey is one of relentless problem-solving, adaptability, and collaboration. He shares how GoHighLevel grew from a simple concept on a whiteboard to serving over 70,000 businesses globally. Robin’s insights cover everything from overcoming scaling challenges to fostering a strong co-founder relationship, where roles overlap to tackle problems effectively. His philosophy centers on giving value first, building strong client relationships, and maintaining a “bias to action” to achieve results swiftly. With stories of serendipitous meetings and his unorthodox path to co-founder, Robin offers invaluable lessons on innovation, teamwork, and navigating growth in today’s fast-paced business world. Key Takeaways: Bias to Action: Speed and responsiveness helped GoHighLevel grow quickly, with a focus on delivering value fast and fixing inefficiencies later. Customer-Centric Growth: Alex prioritized hands-on customer support and built success through word of mouth, personal connections, and direct client feedback. Serendipitous Partnerships: A chance interaction led to the creation of GoHighLevel’s first software, demonstrating the power of openness and collaboration in business. Documenting the Journey: Robin emphasizes the importance of capturing both personal and business milestones, ensuring growth is remembered and celebrated. Leadership Without Silos: The co-founders of GoHighLevel operate without rigid roles, sharing responsibility and stepping in where needed for the business's benefit. Notable Quotes: "The most expensive thing for any entrepreneur is their time." – Robin Alex "I’ve always believed in giving so much value that people feel obligated to pay me—not because I asked them, but because I did such a good job." – Robin Alex "You can't be the visionary nonstop. There are times when you want to roll up your sleeves and execute." – Robin Alex "If you’re getting the outcome, you will win. The efficiency can come later." – Robin Alex