How to Build a Personal Brand as a Founder (+ Strategy Framework)

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Zero Decks Given by Astha | Personal branding without the BS

WrittenlyHub

9 episodes

6 days ago

The podcast for founders who refuse to be bullet points. Here's what they don't tell you about personal branding: The best stories happen in the spaces between who you were and who you're becoming. I'm Astha. I build brands, chase ideas, and probably own too many notebooks. My life doesn't fit into one neat category and I've stopped trying to make it! This isn't another "10 steps to LinkedIn fame" show. It's for founders who know their story is bigger than a bio. 40 minutes of unfiltered truth about building authority, finding your voice, and what it means to be seen without losing yourself.

Entrepreneurship

Business

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Entrepreneurship

Business

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How to Build a Personal Brand as a Founder (+ Strategy Framework) | Zero Decks Given by Astha EP 9

Zero Decks Given by Astha | Personal branding without the BS

26 minutes 23 seconds

1 month ago

How to Build a Personal Brand as a Founder (+ Strategy Framework) | Zero Decks Given by Astha EP 9

I lost a six-figure client to an agency with worse work than mine. They had a prettier website, better LinkedIn presence, more noise. I had better results, better strategy, five years of proven experience. But guess who got the deal?After 5 years of running a marketing agency and thinking "my work should speak for itself," I'm finally building my personal brand. Not because it's trendy. Because I'm tired.What we talk about:→ Why the loudest person gets opportunities (not the most qualified)→ The "Right People Pipeline" vs chasing clients who want to be entertained→ How I'm turning 5 years of hidden stories into visible authority→ The Story Audit framework to find your content goldmine→ Why founder-led marketing beats influencer theaterThe brutal truth: Your best work is invisible if no one can see it. Being the best-kept secret is just being irrelevant.This isn't about becoming an influencer. It's about attracting clients who are hungry to grow instead of prospects who want to be pursued.FRAMEWORK SHARED: The 4-Step Story AuditFind me being unhinged:Instagram: https://www.instagram.com/asthaonbrand/LinkedIn: www.linkedin.com/in/astha-verma-avPS: If you're looking for "post consistently and the algorithm will love you" advice, this isn't it. This is for founders who are tired of losing to louder competitors.CHAPTERS:0:00 The six-figure loss that changed everything1:14 Why I'm finally building my brand4:57 Who wins the best business opportunities?8:22 Feeling like a tired founder now10:18 My "Right People Pipeline" strategy to get clients14:46 Storytelling to build personal brands16:26 Why you should be your own brand ambassador18:13 The business case for personal branding19:15 Helping other founders build their personal brand20:28 The Story Audit framework - Strategy to start building your personal brand24:43 Closing - Your story won't tell itself