Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
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Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
A panel featuring Stanford IAJS faculty co-director Brian Lowery, James Beard Award-winning cookbook author and Jewish cuisine expert Joan Nathan, community organizer and immigration activist Power Malu, and food studies scholar Krishnendu Ray explores how what we eat, and where it’s from, shape our sense of identity.
This program is inspired by "Speak Sing Shout: We, Too, Sing America" (2025) by Pakistani American artist Sarah K. Khan. The piece is commissioned by Stanford Institute for Advancing Just Societies, and will be on view at BRIC in Brooklyn from October 7 to December 23, 2025.
Visit Zócalo's Youtube channel to watch a performance by artist Sarah K. Khan: https://youtube.com/live/ztRolqNFXoQ
This is the third program in “What Can Become of Us?”, a collaboration between the Stanford Institute for Advancing Just Societies (IAJS) and Zócalo Public Square, envisioning new perspectives on migration, America’s diverse communities, and how people come together across differences.
Timestamps:
00:00 - Intros
04:17 - Panel: Brian Lowery, Power Malu, Joan Nathan, Krishnendu Ray
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
Zócalo Public Square
Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
