Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
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Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
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Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
It used to be that Spanish-language artists had to perform in English to succeed in the U.S. Today, they can sing in their native tongue and top the charts. But with increased visibility, does increased industry equity follow for Spanish-language artists? In an era of division over immigration—when so many love Latin music that crosses borders, but question Latin people who do—can music bring America together?
Activist, musician, and Chicanx-Latinx studies professor Martha Gonzalez and "La Banda Elástica" magazine founder and publisher Emilio Morales discuss how Latino music transcends borders.
This program was co-presented by Zócalo Public Square, The Skirball Cultural Center, and Grand Performances.
Timestamps:
00:00 - Intros
04:00 - Conversation with Emilio Morales and Martha Gonzalez
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
Zócalo Public Square
Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
