Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
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Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
Medusa, the “Godmother of West Coast Hip-Hop,” and reparations advocate and business manager to the stars Khansa T. Jones-Muhammad aka Friday Jones, discuss the role of women in hip-hop.
Hip-hop is a conversation across communities. But power and privilege exert control inside this industry as they do outside. It is all interconnected. Many talented female hip-hop performers have fallen prey to fear and exploitation, and continue to fight for recognition while battling abuse and stereotypes imposed by industry insiders and general audiences. Meanwhile, streaming and predatory contracts have opened the doors for new modes of financial manipulation in the fine print, impacting royalties and devaluing artistry. What do reparations for these unfair practices look like? How can women in the industry support the next generation and build pathways for their success? And how can hip-hop respond to the changing political climate?
This program was co-presented with Levitt Pavilion Los Angeles.
Visit www.zocalopublicsquare.org/ to read our articles and learn about upcoming events.
Follow along on X: twitter.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square
Zócalo Public Square
Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/