Gucci: The Rise, Fall, and Rebirth of an Iconic Luxury Brand

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You’ve Been Sold

Kate Terentieva

6 episodes

3 days ago

The biggest vote you cast isn’t at the ballot box — it’s at checkout. Welcome to You’ve Been Sold, the hard-hitting podcast exposing the marketing machine shaping what you buy, believe, and fund. Hosted by advertising creative director Kate Terentieva, this show uncovers how big business, media, and politics manipulate consumer culture -- often without you realizing it. From greenwashing to billion-dollar weight loss scams, Kate delivers exposés, expert interviews, and deep dives to reveal the true cost of what’s being sold to you. Rethink what you’re buying. Reclaim your influence.

Society & Culture

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Society & Culture

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Gucci: The Rise, Fall, and Rebirth of an Iconic Luxury Brand | EP 2

You’ve Been Sold

38 minutes 2 seconds

1 year ago

Gucci: The Rise, Fall, and Rebirth of an Iconic Luxury Brand | EP 2

Hello from Amsterdam! We'll explore Gucci's fascinating journey from its humble 1921 beginnings to becoming a global icon and now leading the sales decline of all Kering brands. With new creative director Sabato De Sarno at the helm, can Gucci adapt to changing consumer preferences? Or is it too late? Join me as we unravel the truth behind Gucci's brand story and what this means for the entire luxury landscape.

Don’t miss this eye-opening episode—hit play and discover why the luxury industry can no longer rely solely on their logos.

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EVERYTHING YOU NEED:

All Classes, Discounts & Resources: ⁠⁠⁠⁠⁠https://www.theleap.co/creator/katarina/ ⁠

Get early access to Fide (use code KATE): https://join.fide.co/kate

Spotlight Conf - where marketers go to learn:https://www.spotlightconf.com/

Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold

Got a tip or question for me?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠