Focusing on the Coach's Voice. Dr. Cannell shares his approach of setting a high bar and letting players know when they aren't applying themselves. Why is it suggested that a team is more of a dictatorship with the coach as the dictator during practice time? Let's explore the importance of a coach evaluating their own approach and using effective, action-directed comments rather than belittling ones. How can the coach-player relationship become powerful when built on respect and common goals