YourTechReport is a weekly radio show which airs on SiriusXM channel 167.
YourTechReport is hosted by Marc Aflalo and Mitchell Whitfield with regular appearances from Sandeep Panesar.
Each week the show discusses the latest in tech news and issues that affect everyone. We dive into important topics and conversations and feature interviews with some amazing guests in the tech world.
Our approach is different. When it comes to tech reviews, hands-on reviews, product unboxing, smartphone tips, the latest tablets - we realize that the majority of folks out there don’t know the difference between megapixels and megahertz…they just want to know what they should buy and why--and that’s why we’re here!
YourTechReport is dedicated to bringing tech and consumer electronics to the masses in a way that’s not only informative, but accessible to EVERYONE--so we're bringing our SiriusXM show to everyone on YouTube. We'll not only feature the tech products and tech review and companies that WE think are cool, but that we think YOU'LL want to learn about as well.
So whether you're looking for a hands-on review, product unboxing, smartphone tips and tricks, news on the latest drones, tablets and video games, or even one of our great tech giveaways (we love doing giveaways!), YourTechReport has something for everyone.
All content for YourTechReport is the property of Aflalo Communications Inc. and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
YourTechReport is a weekly radio show which airs on SiriusXM channel 167.
YourTechReport is hosted by Marc Aflalo and Mitchell Whitfield with regular appearances from Sandeep Panesar.
Each week the show discusses the latest in tech news and issues that affect everyone. We dive into important topics and conversations and feature interviews with some amazing guests in the tech world.
Our approach is different. When it comes to tech reviews, hands-on reviews, product unboxing, smartphone tips, the latest tablets - we realize that the majority of folks out there don’t know the difference between megapixels and megahertz…they just want to know what they should buy and why--and that’s why we’re here!
YourTechReport is dedicated to bringing tech and consumer electronics to the masses in a way that’s not only informative, but accessible to EVERYONE--so we're bringing our SiriusXM show to everyone on YouTube. We'll not only feature the tech products and tech review and companies that WE think are cool, but that we think YOU'LL want to learn about as well.
So whether you're looking for a hands-on review, product unboxing, smartphone tips and tricks, news on the latest drones, tablets and video games, or even one of our great tech giveaways (we love doing giveaways!), YourTechReport has something for everyone.
Canadians Embrace Ads: FAST, CTV, and the New Rules of TV
YourTechReport
27 minutes
1 month ago
Canadians Embrace Ads: FAST, CTV, and the New Rules of TV
Roku Canada’s Video on Demand Evolution Study reveals how Canadian streamers embrace ad-supported streaming, FAST channels, and interactive ads—shifting reach to connected TV while boosting addressability to 90%.
Head of Revenue for Roku Canada, Ivan Pehar, joins Marc to unpack the sixth annual Video on Demand Evolution Study and what it means for advertisers, broadcasters, and viewers. The big shift: Canadians are increasingly comfortable with ad-supported content, with weekly viewing time for programming with ads jumping from ~7 hours to 10+ hours year over year. Nearly 90% of Canadian streamers are now addressable, opening modern targeting, measurement, and interactivity on the biggest screen in the home.
Choice is massive—but so is decision friction. Viewers spend an average of ~12 minutes (and up to 31 minutes; under-35s as high as 46) searching for something to watch. Roku is tackling this with home-screen recommendations and brand-supported discovery moments that save time and feel helpful rather than intrusive. FAST channels mirror the simplicity of broadcast—turn it on and you know what you’ll get—while live sports, news, and themed channels keep “lean-back” viewing alive in a streaming world.
For advertisers, the message is clear: linear and connected TV work best together. With precise targeting and interactive formats (think “press OK” overlays that send offers to your phone), campaigns can move beyond awareness into action—without breaking the viewing flow. Privacy remains user-controlled; opting out is always available.
Enjoyed this conversation about where TV is heading? Subscribe for more industry interviews, drop your thoughts in the comments, and share how you’re using CTV or FAST in your mix.
Roku Canada, Video on Demand Evolution Study, Canadian streamers, ad-supported streaming, FAST channels, connected TV advertising, CTV targeting, interactive TV ads, home screen recommendations, addressable audience 90%, search friction 12 minutes, weekly viewing with ads 10 hours, linear and streaming strategy, brand-supported discovery, privacy opt out
Learn more about your ad choices. Visit megaphone.fm/adchoices
YourTechReport
YourTechReport is a weekly radio show which airs on SiriusXM channel 167.
YourTechReport is hosted by Marc Aflalo and Mitchell Whitfield with regular appearances from Sandeep Panesar.
Each week the show discusses the latest in tech news and issues that affect everyone. We dive into important topics and conversations and feature interviews with some amazing guests in the tech world.
Our approach is different. When it comes to tech reviews, hands-on reviews, product unboxing, smartphone tips, the latest tablets - we realize that the majority of folks out there don’t know the difference between megapixels and megahertz…they just want to know what they should buy and why--and that’s why we’re here!
YourTechReport is dedicated to bringing tech and consumer electronics to the masses in a way that’s not only informative, but accessible to EVERYONE--so we're bringing our SiriusXM show to everyone on YouTube. We'll not only feature the tech products and tech review and companies that WE think are cool, but that we think YOU'LL want to learn about as well.
So whether you're looking for a hands-on review, product unboxing, smartphone tips and tricks, news on the latest drones, tablets and video games, or even one of our great tech giveaways (we love doing giveaways!), YourTechReport has something for everyone.
