On this week's episode, I speak with Yam Regev. Yam is the Co-Founder and CEO of Zest. He has over 10 years of marketing success and shares with us how to grow your career in marketing, the best B2B marketing strategy, and the #1 skill every marketer should have. Episode Highlights:Building a marketing career from no background in marketing: learning by doing.The development and building out of Zest.The importance of content marketing in B2B.Yam's advice to all CEO's to realize the value of content marketing in their business.The process of building a new content marketing team.Using "content re-targeting" to build out your sales funnels.The 3 key things a business owner must do to be effective in content marketing.Creating winning content to stand out among other businesses.The need for "tribal self-learning" in the community of content creators.The interconnection between the personal-self and the business-self.The #1 skill every marketer should possess.Why use Zest? 3 Key Points:A variety of internal resources are crucial to successful product creation and marketing.Treat all of you bloggers and 3rd party contributors like they are your own team members or customers.When we look in the mirror, we need to understand who we are, where we came from, and where we want to head to as a professional.